5 Must-Read Sales Blogs

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Pardot

Selling advice from the top minds in the industry.

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Sham Ghuge

Ask a dozen salespeople and you’ll most likely get back two dozen different responses. Is it the ability to create great leads that makes you successful, or is it a winning personality? If you’re looking at things like charm or the size of client lists, you’re barking up the wrong tree. Look at the basics — the simple stuff that sales professionals overlook from time to time. Things like the ability to listen carefully, respond correctly, and approach clients not as a sale but as people you want to know and help solve problems. These are the things to focus on in order to bring more value and visibility to your career. While they are common sense, these methods are often the first ones we forget to use. In analyzing those salespeople who are successful year after year, we have found significant consistencies in behavior and practice management. We like to call these The 7 Habits of Successful Salespeople. If you can get your people to adopt these 7 habits, you will be amazed at how their sales improve.

7 Habits of Highly Effective Salespeople

Qamaru Dheen

How Digital Learning Contributes to Deeper Learning

eraser Juan José Calderón

Blitzscaling Session 1: Household Stage

Greylock Partners

Content by Diana Martz. Design by Rachel Worthman. They say that variety is the spice of life. And that definitely applies when hiring. In fact, OpenView’s Talent Team has made a big push this year to focus on diversity in hiring. Diverse teams have been shown to out-produce their non-diverse counterparts and overall create more interesting, enjoyable workplaces. That being said, when you’re hiring, there are certain personalities to look for and avoid. And when it comes to salespeople, we’ve found there are 4 distinct personalities: the Producer, the Professional, the Technician and the Caretaker. While all have good traits, there’s one person among the four you’d always want on your team in a closing role. Check out the infographic to find out.

How to Make the Right Sales Hire

Kyle Lacy

Rick James Model for selling innovative ideas

Julian Cole

10 step sales process

econnexx

Words that Sell

HubSpot

There’s a lot of information out there for sales and marketing professionals. In fact, as our friend Erik Devaney at Drift.com points out, a quick search of the term “sales and marketing advice” yields more than 90 million results on Google. What’s more, there are tons of industry influencers who, on a regular basis, share their views on everything from content marketing and sales, to pricing and customer success. It’s a noisy conversation, and for many, a confusing one. So, how do you make sense of it all? By focusing on the sales and marketing efforts that actually produce results, not flash-in-the-pan engagement. But finding those results is a little challenging. That’s why we decided to put together our latest report with Drift.com, The State of Sales and Marketing at the 50 Fastest-Growing B2B Companies. Using Mattermark data, we were able to identify the fifty high-growth companies in the U.S. and evaluate their marketing activities to understand which practices really moved the needle. In order to make the qualitative portion of our research more tangible, we evaluated each company on the list in light of how they approached content, customer communication, path to purchase, and pricing. What we and the team at Drift.com discovered was surprising, to say the least.

The State of Sales & Marketing at the 50 Fastest-Growing B2B Companies

Mattermark

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Ppt insurance ...

7 Habits of Highly Effective Salespeople

How Digital Learning Contributes to Deeper Learning

Blitzscaling Session 1: Household Stage

How to Make the Right Sales Hire

Rick James Model for selling innovative ideas

10 step sales process

Words that Sell

The State of Sales & Marketing at the 50 Fastest-Growing B2B Companies

Mais de Pardot

If you're a B2B marketing professional attending Dreamforce 2015, you won't want to miss these 11 sessions. With topics ranging from analytics to social media, there's a little something for everyone in this SlideShare. Bonus: Here at Pardot, we love cheesy stock photos. That's why we've illustrated every session with a hilariously ridiculous photo — and provided you with the chance to star in a stock photo of your own! Learn more: pardot.com/dreamforce15/

11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...

Pardot

How often do you stumble across a compelling industry statistic only to discover it’s from 2010? Yikes — your boss is never going to buy into your presentation on marketing automation when the basis of your argument hinges on a stat that’s over five years old. Well, it’s not your fault that those deceptively old stats keep popping up every time you do a search for “marketing automation.” The internet is littered with them — and unfortunately, as more and more benchmark studies are released every year, it becomes that much harder to find the relevant information you’re looking for. To help you out, we’ve sorted through some of the most recent statistics from industry analysts and compiled them into the infographic below. Check it out to see how top-performing companies are leveraging marketing automation to boost sales, increase engagement with their marketing campaigns, and improve the quality of their leads.

Ten Must-Know Marketing Automation Stats Infographic

Pardot

9 Fascinating Email Marketing Stats

Pardot

The Marketing Technology Game of Thrones

Pardot

Nearly 80% of B2B marketers aren’t satisfied with their current levels of customer conversions. (CMO Council) If you find yourself in this group, we’ve got just the thing for you. We’ve rounded up five of our favorite examples of B2B landing pages. Not only are these landing pages visually appealing, they follow landing page best practices that are proven to boost conversion rates. Examples come from the great marketing minds at Wistia, Cater2me, Emma, Wayfair, and Rapt Media. For more landing page best practices that can help you make the most of your lead generation efforts, check out our free white paper '8 Ways to Double B2B Conversions': http://prd.to/1BKepG1

B2B Landing Page Inspiration

Pardot

B2B Marketing Metrics That Matter

Pardot

The ROI of Marketing Automation

Pardot

Whether you’re a marketing team of one or many, top priority is customer engagement at the right time, driving interest, and marketing relevant content. The Salesforce.com Foundation customer base has been growing at record speed for the past year, and with only a handful of marketers, we needed a way to keep up. Enter Pardot marketing automation - our tool for success. Join us to hear our journey and learn how Pardot has transformed our marketing, communications, and outreach from manual processes to sophisticated profiling and segmentation. We'll examine what it took to get it up and running and how we can now be more responsive to our customers' interests with content marketing. Leave knowing that the small and mighty marketer can get the job done too!

The Little Engine That Could: How the Salesforce Foundation Markets with Pardot

Pardot

The Golden Rule of Lead Nurturing

Pardot

The Dynamic Duo: Marketing Automation and Your CRM

Pardot

Pardot Customer Success: Teach For America

Pardot

Pardot Customer Success: Creating Agile Lead Management with Pronq, an HP Com...

Pardot

Pardot Story: Beyond List Email

Pardot

Pardot + Data.com: Deliver Personalized Marketing at Scale

Pardot

Overcoming the Top 3 SMB Challenges with Marketing Automation

Pardot

Make the Most of Your Salesforce + Pardot Integration

Pardot

Love at First Click: Alluring Lead Generation Tactics to Pack Your Pipeline

Pardot

How to Create a Complete Customer Lifecycle With Marketing Automation

Pardot

Your biggest marketing campaign of the season is rapidly approaching, and it needs to run like a well-oiled machine. With Pardot and Salesforce, you’ve got the right tools; but how do you utilize both platforms to ensure you effectively deploy and track campaign success? Join us as we dive into how you can make Pardot and Salesforce work in harmony, increasing your marketing capabilities, and turning prospects into deals.

Go Beyond the Sync: Elevate Your Salesforce + Pardot Campaigns

Pardot

Getting Sales to Buy In: Why Marketing Automation Isn't Just for Marketers

Pardot

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11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...

Ten Must-Know Marketing Automation Stats Infographic

9 Fascinating Email Marketing Stats

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B2B Marketing Metrics That Matter

The ROI of Marketing Automation

The Little Engine That Could: How the Salesforce Foundation Markets with Pardot

The Golden Rule of Lead Nurturing

The Dynamic Duo: Marketing Automation and Your CRM

Pardot Customer Success: Teach For America

Pardot Customer Success: Creating Agile Lead Management with Pronq, an HP Com...

Pardot Story: Beyond List Email

Pardot + Data.com: Deliver Personalized Marketing at Scale

Overcoming the Top 3 SMB Challenges with Marketing Automation

Make the Most of Your Salesforce + Pardot Integration

Love at First Click: Alluring Lead Generation Tactics to Pack Your Pipeline

How to Create a Complete Customer Lifecycle With Marketing Automation

Go Beyond the Sync: Elevate Your Salesforce + Pardot Campaigns

Getting Sales to Buy In: Why Marketing Automation Isn't Just for Marketers

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5 Must-Read Sales Blogs

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