Paper presentation - R&D Management Conference 2014 - Stuttgart

1. Andrea Paraboschi - Andrea Piccaluga - Alberto Di Minin
Innovation in sports:
towards new paradigms
for R&D

2. Andrea Paraboschi
Ph.D. student in Innovation Management!
Engineering background!
Research domain: Smart Cities and TELCO strategy
2
scholarship

3. 3
Andrea Piccaluga Alberto Di Minin
Assistant Professor of Innovation Management!
H2020 Delegate for Italy
(SME + Access to Risk Finance)!
!
Research domain: R&D Management,!
Open Innovation,
Business Model Innovation
Professor of Innovation Management!
Coordinator of Ph.D. program in Management!
President of Netval !
Associate editor of R&D Management!
!
Research domain: R&D Management,!
Technology transfer, High-tech companies!

4. Research question
❖ How R&D in the sports domain is changing?!
❖ Different typologies of innovations!
❖ Driving forces changing R&D in sports!
❖ Who is innovating —> new actors!
❖ How can incumbents keep competing
4

5. Sports and technology
5

6. Technology in sports. A long history
Haltéres, found in Corinth in 500 BC
Source: http://ancientolympics.arts.kuleuven.be
Distance: !
+6% in long jump
Athlet holding jumping weights and aulos player. !
Attic black-figure lekythos, 525–500 BC. From Sicily.
Long jumper with dumbbells. Red-figure kylix, ca. 510 BC. !
Ancient Agora Museum in Athens.6

7. Technology in sports. A long history
Religion Entertainment
Aesthetic Measurement
RECORD
Craftmanship
Mass
production
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8. Innovation in sports
“Product as a system” !
innovations
Component
innovations
Typology of innovation Object of innovation
Collateral
Products/Services
innovations
Incremental
innovations
Radical!
innovations
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9. Innovation in sports
9
“Product
as
a
system”
innovation
Component
innovation
Collateral
innovation
Incremental
innovation
Radical
innovation

10. Towards the third industrial revolution
10
Industrial+revolu/on+
176041840+
2°+Industrial+revolu/on+
184041870+
3°+Industrial+revolu/on+
19704ongoing+

11. Towards the third industrial revolution
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12. The evolution of the R&D approach in sports
12
User
innovation
Closed
innovation
Open
innovation

13. Driving forces behind the evolution of approach
13
1 Demand fragmentation (e.g. skis —> skis, snowboard, snow blades…)
2 Increase in research costs for traditional companies
IT is entering the sports sector —> multidisciplinary approach is needed3

14. The evolution of the R&D approach in sports
14
Open !
InnovationCompany-university
partnership
Brazuca and Jabulani
world-cup balls were
co-developed by
Adidas engineers and
Loughborough
researchers
Running together
Apple and Nike
started to work
together in 2006 to
monitor athletes
training, launching the
Nike+iPod sensor

15. The evolution of the R&D approach in sports
15
User !
Innovation
Windsurfing
Invented by “the
Hawaiians” (7 people)
in 1970s
40% of major
improvements came
from users (Shah, 2000)
Rodeo Kayaking
Invented by Walt
Blackader in 1970
63% of major
improvements and 83%
of minor improvements
came from users
(Baldwin et al., 2006)

16. The evolution of the R&D approach in sports
16
User !
Innovation
Snowboard
Invented by J. Burton
and many of his “lead-
users” friends in the 70’s

17. The evolution of the R&D approach in sports
17
“Product
as
a
system”
innovation
Component
innovation
Collateral
innovation
Who
is
innovating?
PAST
PRESENT
Sport equipment !
manufacturers
Specialised sport !
equipment suppliers
OTT IT new entrants
Communities !
of users

18. Case study - Prince sport systems
Prince O-3 technology
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19. Case study - Prince sport systems
Prince O-3 technology benefits
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20. Case study - Prince sport systems
Hoyt archery with O-Tech technology
Grays O Tech 8000 Megabow !
Field Hockey stick 20

21. Case study - Prince sport systems
Reebok lax handleReebok baseball bat
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22. Case study - Prince sport systems
Penn fishing rodHD Sports Ice Skates
22

23. Conclusions
❖ A new taxonomy to classify innovations in the sports
sector has been introduced!
❖ We are moving towards a system with multi-actors
(incumbents, start-ups, research centres, users)!
❖ A new approach towards innovation in the sports
industry is needed
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24. Thank you
for your attention
a.paraboschi@sssup.it www.paraboschi.it
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