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Growth Hacking 101 - Understanding Growth

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Lean Startup Circle Budapest #7 Presentation
Topic: Growth Hacking 101
Time: Thursday, May 22, 2014

Event: http://www.meetup.com/Lean-Startup-Circle-Budapest/events/182833322/

Topics covered:
What is growth?
What is a growth hacker? How to become one?
What is the difference between a growth hacker and a full stack marketer?
How to approach growth in a systematic way?
What are the pros and cons of being a growth hacker?
Black hat vs white hat tactics?
How far can you go?
How far should you go?

Read more: http://www.pappgab.com

Publicada em: Internet
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Growth Hacking 101 - Understanding Growth

  1. 1. GROWTH I-IACKING 101 GABOR PAPP I G@EVK. I-IU SOCIAL GURU @1CA'rAPU1.'r
  2. 2. FAMOUS GROWTH HACKS “W 1/ Ulla! )
  3. 3. FAMOUS GROWTH HACKS cu/ z«vrw D MAILBOX
  4. 4. FAMOUS GROWTH HACKS cu/ z«vrw 1*: D "°""a" MAILBOX
  5. 5. FAMOUS GROWTH HACKS uypyno PayPaI as D "°"""" MAILBOX
  6. 6. FAMOUS GROWTH HACKS aux, ‘ may PayPaI Dropbox er; D "°"""" MAILBOX
  7. 7. MORE MARKETING
  8. 8. GROWTH MORE MARKETING
  9. 9. ,, E.
  10. 10. GROWTH MORE USERS
  11. 11. MORE VALUE DELIVERED
  12. 12. GROWTH RE VALUE DELIVERED
  13. 13. ll ‘ 'l‘)'}/ "NJ-PYJ" J _l/4|J_»"_': _’i‘_: _’y'_oLI _; E}
  14. 14. MARKETING GROWTH PROCESS OF MOVING PRODUCTS FROM CONCEPT TO THE CUSTOMER
  15. 15. MARKETING GROWTH PROCESS OF MOVING UNITS OF PRODUCTS FROM CONCEPT VALUE I UTILITY TO THE CUSTOMER DELIVERED
  16. 16. MARKETING GROWTH PROCESS OF MOVING PRODUCTS FROM CONCEPT TO THE CUSTOMER
  17. 17. V V . , g __, V V . 1. . ' , . : . ‘_ 2 , ~ . ; . - - ‘ I‘- N 1 EVOLUTION OF THE TRADITIONAL MARKETING MIX '15 I l F l ‘ . T Q
  18. 18. EVOLUTION OF THE TRADITIONAL MARKETING MIX
  19. 19. EVOLUTION OF THE TRADITIONAL MARKETING MIX
  20. 20. EVOLUTION OF THE TRADITIONAL MARKETING MIX Product Product Price Place
  21. 21. EVOLUTION OF THE TRADITIONAL MARKETING MIX Product Product Price ' Promotion + Place Promotion «HI
  22. 22. EVOLUTION OF THE TRADITIONAL MARKETING MIX Product Product Price Product E lace ‘I ‘I . I
  23. 23. EVOLUTION OF THE TRADITIONAL MARKETING MIX
  24. 24. MARKETING GROWTH UNITS OT VALUE I UTILITY DELIVERED
  25. 25. GROWTH TYPES I Topline growth (new users) / : / I Activated O I Retained / O I Monetized
  26. 26. GROWTH TYPES Traffic Engine I Viral Loop 0 ' (Tgflggggmh O I Activated O I Retained / O I Monetized
  27. 27. GROWTH TYPES - - - O I Topline growth Traffic Engine / Viral Loop (new users) BLACK HAT VS WHITE HAT O O I Activated I Retained I Monetized
  28. 28. GROWTH TYPES Traffic Engine / Viral Loop 0 ' ggjflggrgmh First User XP / Onboarding O I Activated O I Retained / O I Monetized
  29. 29. GROWTH TYPES Traffic Engine / Viral Loop 0 I ; %l? /U': :grr5Wth First User XP / Onboarding O O I Activated I Monetized USERONBOARIICOM 0%; I Retained Z UXARCHIVE. COM O 0 402 /
  30. 30. GROWTH TYPES Traffic Engine / Viral Loop First User XP / Onboarding Retention Loop 0 I Topline growth (new users) O I Activated O I Retained I Monetized
  31. 31. GROWTH TYPES - - - O I Topline growth Traffic Engine / Viral Loop / (new users) First User XP / Onboarding 0/0 I Activated Retention Loop /0 I Retained / :// 4 I Monetized PUSH NOTIFICATIONS
  32. 32. GROWTH TYPES Traffic Engine / Viral Loop 0 I Lzlwfiigrrsmh 8000 First User XP / Onboarding 0/0 I Activated 6000 / Retention Loop /0 O I Retained " O I Monetized ” 4000 / Monetization tactics O / 2000 0/ / /O/ O F3 0/ / «£8/0 O May June July Aug
  33. 33. . A ' AIisI . ’ ’-I‘. :a ‘ 1‘. -~. ~ J >-‘. ». . . I 2 ' ‘ l 1 I .1 . - ~ l -, 5: Product Price 7 ‘If 1' Distribution , N ,3, ___ _fi_. i;I ‘V
  34. 34. MARKETING A GROWTH Distribution
  35. 35. MATNG I’ f ROTH Distribution &’<i? PEOPLE MIX DISTRIBUTION (MARKETING) WITH TOPLINE GROWTH (GROWTH)
  36. 36. NAR Awareness Awareness Acquisition Activation ' I’ ‘ '- 3' ' * ‘ . .; , Retention ,5 '-' . Revenue _ i ; . .11- Retention A —I ‘I A 5- 1 x . Revenue . I“. .-, » . ,. ,W _ , Referral . ' Referral if
  37. 37. .v -. .. ii I ' . ... .. I . I. " . : ; -, Awareness Awareness Acquisition Acquisition A Activation .3" Activation 4. ’ v 7 ~ . _ ‘ . ._ ‘ ‘ ‘ f, I - , _ y Retention H g M“ V ‘ . ‘ I J“. *1‘; K J“. V‘ I. -2‘ -: _,“ . .-V ‘I at I In H . ; , _ — I A12.‘ ‘K E‘ '3,“ . I‘' ‘I U ‘V ’ ~ ”‘ ‘A 6 ' Referral l-' ‘ , » “- GROWTH TEAMS FOCUS ON A HOLISTIC APPROACH
  38. 38. GROWTH HACKER FULL STACK MARKETER
  39. 39. GROWTH HACKER SOMEBODY WHO'S CONTRIBUTIONS ARE MEASURED AGAINST THE IMPACT THEY HAVE ON DRIVING GROWTH FULL STACK MARKETER
  40. 40. SOMEBODY WHO'S CONTRIBUTIONS ARE MEASURED AGAINST THE IMPACT THEY HAVE ON DRIVING GROWTH HAS ENOUGH OF AN UNDERSTANDING OF DIFFERENT MARKETING INITIATIVES TO MANAGE DIFFERENT ROLES IN EARLY-STAGE COMPANIES
  41. 41. GROWTH HACKER MARKETING ENGINEERING GROWTH HACKING
  42. 42. U NEGATIVE ON GROWTH HACKING A
  43. 43. I IDEA DE HEATING THE SYSTEM
  44. 44. NEGATIVE ON GROWTH HACKING IDEA or BEATING THE SYSTEM EXPLOIT wEAHNEssEs
  45. 45. NEGATIVE ON GROWTH HACKING IDEA OF BEATING THE SYSTEM EXPLOIT WEAKNESSES DOESN'T LAST
  46. 46. NEGATIVE ON GROWTH HACKING IDEA OF BEATING THE SYSTEM ’ EXPLOIT WEAKNESSES DOESN'T LAST LOSES EFFECTIVENESS ONCE USED
  47. 47. I IDEA OF BEATING THE SYSTEM 2 EXPLOIT WEAKNESSES 3 DOESN'T LAST 4 I. oSEs EEEEGTIVENESS oNcE USED 5 CREATES PSYCHOLOGICAL BIAS AGAINST INVESTNG IN LONG TERM STRATEGIES
  48. 48. I IDEA OF BEATING THE SYSTEM 2 EXPLOIT WEAKNESSES 3 DOESN'T LAST 1: LOSES EFFECTIVENESS ONCE USED 5 CREATES PSYCHOLOGICAL BIAS AGAINST INVESTNG IN LONG TERM STRATEGIES 6 BLACK HAT TECHNIOUES VS FOCUSING ON GROWTH ENGINE
  49. 49. GREAT RESOURCES BLOGS E: COMMUNITIES ANDREWCHEN. CO GROWTHHACKER. TV COELEVATE. COM GROWTHHACKERS. COM STARTUP-MARKETING. coM W 0UICKSPROUT. COM PEOPLE TO FOLLOW JAMES GURRIER BRIAN BALFOUR
  50. 50. THANK YOU GABOR PAPP I G@EVK. HU

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