4. Pros of paying for installs
Low cost and low risk:
Don’t spend money on users
that don’t convert to installs.
5. Cons of paying for installs
Limited control over traffic:
Non-transparent networks will funnel low-quality
traffic to CPI campaigns.
Limited user behavior tracking:
Hard to analyze why a user clicked but didn’t
convert further down the funnel.
Ad optimization is low priority:
Good creatives aren’t worth the effort for CPI.
7. Pros of paying for clicks
More insightful than CPI:
Easier to analyze why users do or do not click
your ad.
Can be cheaper than
CPI:
Once you understand
user behavior, optimize
for max conversions.
8. Cons of paying for clicks
Optimization required:
CPC is more expensive
than CPI if you don’t
have the tools to
maximize conversions.
10. Pros of paying for impressions
Goes well with rich media and video:
Animations, video, and dynamic interactive ads
encourage a higher level of visual engagement.
Control over ads:
Good for when brand awareness is more important
than performance.
Customized data:
Use the interactivity of rich media ads to analyze
user sentiment.
11. Cons of paying for impressions
Beware low quality
impressions:
Non-transparent networks
may stick you with the
worst traffic.
Get total transparency now"
12. Read more about the
differences on AppFlood’s
blog:
“CPM,CPC,CPI, what's the
difference between these
mobile advertising models?”