B2B growth experts say that producing videos for YouTube and LinkedIn is THE best way to demonstrate your thought leadership, connect with your audience, and stay top-of-mind by offering education & solutions to their challenges. Instead of relying on cold calling/emailing and increasingly expensive PPC ads, how about you leapfrog the competition by engaging with your audience so they get to know -> like -> trust you? In this quick guide, we lay out the "minimum viable effort" to execute your video content marketing plan. From the equipment you need, to the content topics you should explore, to promoting your videos properly.

1. Grow with thought
leadership videos
on LinkedIn
Kosta@BoardStudios.com

2. The Problem
When everyone competes
the same way, we all
become commoditized and
our costs go up while
pricing comes under
pressure
Cold calls & emails are a "numbers game"
and simply don't work for many companies
Cold outreach
Advertising is increasingly expensive b/c
everyone's bidding up each other
Advertising
With short attention spans, it's impossible
to explain your value prop and stand out
Messaging

3. PITCHDECKV1.0
Customers are reaching out to YOU,
instead of the other way around
Inbound
You've already offered so much value that
you've built goodwill & trust
Trusted
They already see you as the guru who can
solve their problem, so "price" is secondary
Advisor
Wouldn't
you rather...
This is what thought
leadership videos can do for
YOU!

4. Forget about revenue & lead gen for a
minute. Focus on THEM and create
the best content possible. Without
asking for ANYTHING in return.
How about...

5. What you need...
Step 2
Help them connect
the dots & get seen as
a leader in your space
Step 3
When they need you
they know who to
work with
Step 1
Post weekly videos
solving top-of-mind
challenges
How does it
work?
With regular videos, you can add
value to build goodwill, become the
leader in your space, and stay top
of mind for when they need you

6. What you
need
Video can be very difficult,
messy, and expensive...
that's why not more people
are doing it, and why it can
be your competitive
advantage
MVS: How to produce good-enough video
1. Setup
How to ensure they will resonate
2. Topics
Streamline batch production
3. Production
Prime the pump to get traction
4. Promotion

7. CAMERA
BACKGROUND
1. Minimum
Viable Setup
SOUND
HD webcam or Smartphone (vs laptop camera)
Ambient lighting. clean background or backdrop
USB lavalier microphone

8. DON'T REINVENT THE WHEEL
RESEARCH2. Topics
that will
resonate
PREPARE
Your competitors have done your content research with
their blog posts
SEO/keyword/competitive analysis with tools like
KWfinder and Ubersuggest for most trafficked topics
Don't try to "wing" it b/c the content & value will be
weak. Write 3-5 buillet points (or even script out entirely)

9. BATCH PRODUCTION
INTERVIEW
3. Streamline
production
EDIT
Prepare 10+ topics for each session b/c you don't want
to be constantly disrupting your day-to-day
Ask someone to ask you questions on the phone or using
Zoom, while you record locally using Quicktime/Camera
Timestamp the RAW video file and edit yourself with
Camtasia or outsource

10. THE FIRST COUPLE OF HOURS ARE CRITICAL
TAG PEOPLE TO NOTIFY THEM4. Prime the
pump to get
traction
ASK FOR (AND GIVE) COMMENTS
As soon as you upload a video on LinkedIn, you want to
drive engagement ASAP
Tag people asking them a question about your topic, or
tag interviewees - they get notified & get more "reach"
Meaningful comments are critical: try to start a
conversation. Start commenting on others' posts.

11. Make sure your camera is eye-level (or slightly higher)
TIP #2
Interview people in a video podcast to build strong relationships with
channel partners / potential clients and get access to their audience.
TIP #1
Avoid wearing stripes or other patterns (solid colors are best)
TIP #3
Be careful what you have in the background: simple wall, bookcase
(color-coordinated books), branded retractable banner, backdrop
TIP #4

12. Put yourself in your
audience's shoes to
identify true challenges
quality content
Offer clear solutions and don't
worry about "giving away too
much" - the more you offer the
more you get back
... that engages
Your Goal
Don't think "what I want
my audience to know so
they'll buy from me" but
rather "what would THEY
want to know if they had
access to my expertise"

13. You WILL face hurdles,
and we WILL get you
un-stuck
(347) 871-4453
kosta@boardstudios.com
www.boardstudios.com
GROW WITH VIDEO!