2. What We Will Cover
Connect. Engage. Thrive.
•Why you should use LinkedIn for business
•Why and how you should update Personal Profiles
•How to leverage Groups
•Why you should update Company Pages if you own a
business
4. LinkedIn Benefits
Connect. Engage. Thrive.
•Over 332 million active LinkedIn users.
•Create referral relationships to generate clients.
•Attract B2B Clients
•Generate New Leads & Fill Pipelines
•Shorter Sales Cycles
•Larger Per Deal Purchases
•Longer Client Lifecycles
•Get Found
•Create Inbound Leads Consistently
•Create a Targeted Online Communities
•Stay Top of Mind
•Establish Cutting Edge Social Strategies
13. Posts
Connect. Engage. Thrive.
•Establish yourself as
an industry leader.
•Increase
engagement.
•Drive traffic to your
website or company
profiles.
•Repurpose your
content between
social profiles.
16. Groups
Connect. Engage. Thrive.
•How many groups do I need to join?
Which groups should I join?
•Should you create your own group?
•Identify who you want to target
{target demographic}
•Network directly with your
demographic
•Share your posts to maximize
engagement
•Become known as industry leader
•Maximize exposure to your personal
and company profiles
•Generate leads
18. Company Pages
Connect. Engage. Thrive.
•Every business should have a company
page
•Share company information
•Have employees link to your profile to
maximize reach
•Share updates to increase engagement
and reach
•Recruit new talent (paid feature
•Highlight groups
19. Contact SocialMedia AMP’d
1785 E Sahara Ave Suite 490-
1055 Las Vegas, Nevada 89104
702.624.1543
info@socialmediaampd.net
socialmediaampd.net
Paola Seminario
Founder & CEO
702.624.1543
paola@socialmediaampd.net
Connect. Engage. Thrive.
Notas do Editor
Good:
Clear, professional headshots.
An interesting background that is not distracting will make you stand out.
Bad:
Party pics
Wedding pics
Couples pics
Full body pics
Out of focus pics
Too dark or too bright pics
Silly or otherwise unprofessional pics
Logos
Optimizing the different sections of your profile will help you optimize your profile, making it easier to be found, and linking you to people that may want your services. It also makes you credibility.
Keep posts brief and to the point.
Use esthetically pleasing graphics.
Include links to your website and social spaces.
Remind people to “follow” you.
Repurpose your content by sharing links to your posts on various platforms.
To add a background photo for free Basic accounts:
Move your cursor over Profile at the top of your homepage, and select Edit Profile.
Click the Camera icon above the top section of your profile.
Select an image file from your computer to upload.
Click Save.