SlideShare uma empresa Scribd logo
1 de 61
Multimedia 101 [aka "YouTube101”] ,[object Object],[object Object],Copyright, 2008, Pam Strayer
Presentation Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Are You Ready to Play? Copyright, 2008, Pam Strayer
And the answer is… ,[object Object],Copyright, 2008, Pam Strayer
The question is... ,[object Object],Copyright, 2008, Pam Strayer
To You Tube and Beyond Copyright, 2008, Pam Strayer
CNN versus YouTube
Business and Video ,[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Influence, Influence, Influence ,[object Object],Copyright, 2008, Pam Strayer ,[object Object]
Why use video? ,[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Adoption Rates Vary ,[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
“ White paper, webinar or web video?” Copyright, 2008, Pam Strayer
Startups: Web Video Rules Copyright, 2008, Pam Strayer
Small Businesses: Smart Ones Copyright, 2008, Pam Strayer VIDEO
Lumbering Beasts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Front Runners ,[object Object],Copyright, 2008, Pam Strayer
Front Runners ,[object Object],Copyright, 2008, Pam Strayer
Strategy ,[object Object],[object Object],Copyright, 2008, Pam Strayer
Advantage: New, Nimble ,[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
So Many Uses, So Little Time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Today’s Focus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
The Basics ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Marketing Videos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Weekly Videos ,[object Object],[object Object],Copyright, 2008, Pam Strayer
360 Marketing ,[object Object],[object Object],Copyright, 2008, Pam Strayer
Create a Plan and Grow It ,[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Early Stage Startup ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Alpha/Beta Startup ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Small Business Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
The Plan ,[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Make vs. Buy? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Making Choices ,[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Do It Yourself: Scalable ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Do It Yourself: Scalable ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
The Flip ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Audio ,[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Audio Only, Archivable Copyright, 2008, Pam Strayer
Free Video Webinars ,[object Object],Copyright, 2008, Pam Strayer
DimDim ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
OpenACircle: Live Video Collab Copyright, 2008, Pam Strayer
Great New Video Collaboration Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
“Slideshow” Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Animoto Examples ,[object Object],[object Object],Copyright, 2008, Pam Strayer ,[object Object],[object Object]
Animoto Virality ,[object Object],[object Object],Copyright, 2008, Pam Strayer
Other No $ Options ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Buy: Scalable ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Old Way: Crew, Travel ,[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
New Way: Local, One Person? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Other Video Sources ,[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Distribution ,[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Media Buying ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
YellowPages.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Success Stories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Wrapping Up ,[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Final Jeopardy Answer ,[object Object],Copyright, 2008, Pam Strayer
The Question ,[object Object],Copyright, 2008, Pam Strayer
The Future’s So Bright ,[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
The Saturdays Series ($295) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Contact Information ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer

Mais conteúdo relacionado

Semelhante a YouTube101: Video for Startups and Small Business

C:\fakepath\npc adfero group lights, camera, action presentation final 7-31-10
C:\fakepath\npc adfero group lights, camera, action presentation final 7-31-10C:\fakepath\npc adfero group lights, camera, action presentation final 7-31-10
C:\fakepath\npc adfero group lights, camera, action presentation final 7-31-10
Heather
 

Semelhante a YouTube101: Video for Startups and Small Business (20)

You and your YouTube channel
You and your YouTube channelYou and your YouTube channel
You and your YouTube channel
 
How PR pros can use Web videos to promote their clients
How PR pros can use Web videos to promote their clientsHow PR pros can use Web videos to promote their clients
How PR pros can use Web videos to promote their clients
 
Video Sharing for Optimum Growth & Brand Exposure #OptSum
Video Sharing for Optimum Growth & Brand Exposure #OptSumVideo Sharing for Optimum Growth & Brand Exposure #OptSum
Video Sharing for Optimum Growth & Brand Exposure #OptSum
 
BDI 9/16 B2B Social Communications Case Studies - DuPont
BDI 9/16 B2B Social Communications Case Studies - DuPont BDI 9/16 B2B Social Communications Case Studies - DuPont
BDI 9/16 B2B Social Communications Case Studies - DuPont
 
Turning A Neglected YouTube Channel into a Traffic Generation Machine
Turning A Neglected YouTube Channel into a Traffic Generation MachineTurning A Neglected YouTube Channel into a Traffic Generation Machine
Turning A Neglected YouTube Channel into a Traffic Generation Machine
 
Lights, Camera, Action: Make the Most of Your Online Videos
Lights, Camera, Action: Make the Most of Your Online VideosLights, Camera, Action: Make the Most of Your Online Videos
Lights, Camera, Action: Make the Most of Your Online Videos
 
C:\fakepath\npc adfero group lights, camera, action presentation final 7-31-10
C:\fakepath\npc adfero group lights, camera, action presentation final 7-31-10C:\fakepath\npc adfero group lights, camera, action presentation final 7-31-10
C:\fakepath\npc adfero group lights, camera, action presentation final 7-31-10
 
9/27 PPT Podcast Marketing
9/27 PPT Podcast Marketing9/27 PPT Podcast Marketing
9/27 PPT Podcast Marketing
 
Lights, camera action
Lights, camera actionLights, camera action
Lights, camera action
 
Podcasting On A PC
Podcasting On A PCPodcasting On A PC
Podcasting On A PC
 
maximise your web marketing WEB VIDEO & YOUTUBE
maximise your web marketing WEB VIDEO & YOUTUBEmaximise your web marketing WEB VIDEO & YOUTUBE
maximise your web marketing WEB VIDEO & YOUTUBE
 
Video Podcast 101
Video Podcast 101Video Podcast 101
Video Podcast 101
 
Webinar - Storymakers 3: Polishing Your Digital Story to Make It Shine! 2016-...
Webinar - Storymakers 3: Polishing Your Digital Story to Make It Shine! 2016-...Webinar - Storymakers 3: Polishing Your Digital Story to Make It Shine! 2016-...
Webinar - Storymakers 3: Polishing Your Digital Story to Make It Shine! 2016-...
 
2013 American Alliance of Museums - Why & How of Webcasting
2013 American Alliance of Museums - Why & How of Webcasting 2013 American Alliance of Museums - Why & How of Webcasting
2013 American Alliance of Museums - Why & How of Webcasting
 
2 Webvideo & YouTube - maximise your web marketing 03.02.11
2   Webvideo & YouTube - maximise your web marketing 03.02.112   Webvideo & YouTube - maximise your web marketing 03.02.11
2 Webvideo & YouTube - maximise your web marketing 03.02.11
 
Tools for Digital Storytelling
Tools for Digital StorytellingTools for Digital Storytelling
Tools for Digital Storytelling
 
Cross Creative - How To (The Project Factory)
Cross Creative - How To (The Project Factory)Cross Creative - How To (The Project Factory)
Cross Creative - How To (The Project Factory)
 
[Hall Web SVC] Bcast Your Biz YouTube
[Hall Web SVC] Bcast Your Biz YouTube[Hall Web SVC] Bcast Your Biz YouTube
[Hall Web SVC] Bcast Your Biz YouTube
 
Broadcast Your Business Youtube
Broadcast Your Business YoutubeBroadcast Your Business Youtube
Broadcast Your Business Youtube
 
Are Your Youtube Videos Not Getting Views?
Are Your Youtube Videos Not Getting Views?Are Your Youtube Videos Not Getting Views?
Are Your Youtube Videos Not Getting Views?
 

Último

Structuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdfStructuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdf
laloo_007
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
Nauman Safdar
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 

Último (20)

Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
Buy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From SeosmmearthBuy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From Seosmmearth
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 
BeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdfBeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdf
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Structuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdfStructuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdf
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateNew 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck Template
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NSCROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 

YouTube101: Video for Startups and Small Business