Brand like a superstar using twitter, facebook, linkedin and youtube - podcast too. In this presentation, I go over all this. I did a 90-minute teleclass. The audio from this presentation is available at http://www.pamperryonline.com. Get the "Stand OUT, Get noticed and Get more Business & MORE BUZZ with Social Media & Public Relations" See http://www.christianbookbuzzonline.com to get the free mp3 on book marketing & PR. www.pamperrypr.com - Shop the PR Pro Shop for up to date tools and products.

1. Stand Out, Get Noticed, Get More Business and More Buzz With Social Media & Public Relations

2. Welcome “Those the show up, go up” (You are going behind the curtain)

3. My story…but first…sign into “my world” – www.beam123.com

4. Pam Perry is a marketing whiz on an almost immortal mission. Fueled by Starbucks coffee and spiritual zeal, she works diligently drumming up publicity for her biggest client: God. "I'm pitching for my client, but I'm also pitching the Good News," of Jesus, said Perry, owner of Ministry Marketing Solutions, a Farmington firm for Christian churches and authors. "What I do, I consider it both a ministry and a business." “I wanted to let you know I’ll be a Guest Expert on the Tyra Banks Show on Monday! Thanks to you! I’m on your mailing list, so I’m able to take part in all of the teleconferences you promote and I’ve learned soooo much! And as a 25 year old mediocre Author/Motivational Speaker I’ve been able to tell my story on Oprah and be a Guest Expert on Tyra within a month of one another. Aint God Good!!! Thanks!!!” Tony A. Gaskins Jr.

5. What are the goals of this teleseminar? Learn what it takes to build your brand online How to use amp up your traditional PR tactics in social media Learn the “law of attraction” to attract clients, buyers, media and more…. d) Learn how to get more of the three “F”s* *friends, follower & fans

6. First Things First What is Public Relations?

8. Announce a new book

9. Educate your audiences

10. Celebrate milestones

13. Engagement = trust

14. Trust = belief

15. Belief = possibilities

16. Possibilities = purchases

17. Purchases = customers

18. Customers = Cha-Ching & money - so you can keep doing what you love!

19. How do you do get started with limited technical knowledge & minimal PR Expertise? 1.Understand your brand 2. What do you want to be “known” as? 3. Who do you want to attract? Your target? 4. How do you want to position yourself in this target?

21. Announcements/Press Releases

22. Wire services: PRNewswire, BlackPR.com, PR.com, etc.

23. Media Outreach

24. Local & national media: print, radio, TV & magazines

25. Events

27. Talking WithNot At

28. Why Do We Use It? Create curiosity & deliver content. Cheap & Fast! Social Networking is BIG business!

29. Building relationships – old vs. new

31. Where Do You Start?

32. YOU – personally are likely on

33. Celebrate your Fans Join Groups Share links Build your Network

35. Receive links to important events

38. Saw Facebook update from reporter writing feature story on client’s competitor. Quickly contacted and offered additional sources; secured an interview for client that day. Client was prominently included in story they would have otherwise been left out of. USA Today Email Professionals Help Get the Word Out By, Jefferson Graham Other examples from MMS Email marketing campaigns: Ty Adams (700 Club & secured national book contract with Time Warner) Monique Robinson (Life Today and James Robison) Bellandra Foster (CBN News) ROI: Media Coverage

39. Create a professional fan page or group Keep updates consistent Cross-post content (blog, video, URLs, etc.) Ask friends, partners, customers to join Be smart – it is not an open invitation to pitch media What Now?

40. Show Thought Leadership Research Build your Network

42. Updates from group members

45. Recommendations

46. Networking

48. Linkedin for Business Share news Direct feedback from contacts

49. Linkedin Answers Point to questions/ Recommend Answers

51. Recommending spokesperson

52. Networking

54. Linkedin Answers Make them an EXPERT

55. Create Linkedin account or become more active Complete your profile Use the status feature Join interesting/valuable groups Monitor updates/group updates Be the expert – post/respond/share in Answers What Now?

56. Follow Engage Interest Market

57. What do people really “tweet” about? Source: @Audreytan

58. What is the value of Twitter?

59. Capture/share significant events as they happen

60. Twitter Super Stars: thought leadership listening/responding (comcastcares) adding value/sharing information building personal brand Now, let’s head over to www.twitter.com/pamperry

61. Jump on Immediate Opportunities

63. Responded to writer

64. Client’s inclusion in the article later that same dayCNBCLast-Minute Gifts for Her … and for HimBy Cindy Perman

65. ROI: Thought Leadership

67. Create profile including picture and bio

68. Gather your followers

69. Start following us – we will follow you back! @pamperry

70. Check out who your followers are following

71. Search by keyword (Twitter search)

72. Before following, read user’s streams to determine:

73. If they are active

75. Address people in your posts to start relationships - @ DM & RT them

76. Ask questions/answer questions

77. Be patient – 3 month rule

78. Follow proper Twitter etiquetteWhat Now?

79. Top 5 reasons others might not follow you – it’s nothing personal You don’t have a bio or picture You don’t have any updates You have a lot of updates but are just talking to yourself You are following 2000 people and only 50 are following you All talk; no conversation

80. This is where it all starts – the blog is your springboard to Brand online…. You must: write, comment, engage, learn & share!

81. Let’s look at some blogs www.MinistryMarketingSolutionsblog.com

83. Technorati www.technorati.com

84. My Blog Log www.mybloglog.com

86. Become a trusted, credible source of information

87. Shares your vast expertise and knowledge

88. Develop relationships with influencers

90. Provide ideas & advice around subjects you are knowledgeable about

92. Be a salesperson or a promoter

93. Don’t bash the competition

96. Pay attention to tone/comments

97. Look for topics of interest and expertise

98. Jump in

99. Watch for follow up commentsSo, in 2010 hit the ground running~ I have a special offer to you who showed up! What Now?

100. Final Thoughts Cut throw the clutter – deliver content. Know the keywords Follow the leaders Comment on Blogs Buy a book a month – see the “recommended reading” list and plan to READ. You will get the Social Media handbook and will have all the tools, tips and techniques I use daily. This workbook will act as your blueprint to know who do everything we talked about. Obviously, can’t go over everything as detail as I like during this teleseminar but I wanted to give something to get you up and running in 2010.

101. Promote & Defend Your Brand So, you ask “where do you start, again?” Top Tier – Set up profiles, actively monitor for relevant content, drive traffic from your blog, etc.:Del.icio.usFacebookFriendFeedLinkedInSlideShareStumble UponTwitterTechnorati (“claim” your blog at minimum)YouTube (along with other video distribution platforms: Vimeo, Viddler, Yahoo video, etc.)DocStocScribd Second Tier – Set up branded profiles and use as warranted:Flickrwww.Ning.com www.chocolatepagesnetwork.com www.ezinearticles.com www.myspace.com www.blogtalkradio.com www.plaxo.com www.digg.com It’s about building a list of friends, followers and fans……

102. Have Fun!Engage The Media, Attract them as “friends” Be Genuine! Be a giver! Quick “take away tools” to do today! Use these secrets! Eventbrite.com Set up your Google profile (get on first page of google)  Amazon.com - post reviews www.search.twitter.com find people with a problem…and give them a solution. Engage them first! Craigslist.com – post links Mikago.com – screen share now Freewebsite tool: http://bit.ly/websitesforfree www.pamperry.aweber.com Twitter: @pamperrypr Specializing in Online PR Campaigns