How to Brand and Build a Platform

Platform Building:
A Marketing
2.0 Seminar
Presented by
Pam Perry
www.PamPerryPR.com

Marketing is
useless if you
don’t connect
with your market.
Marketing is
useless if you
don’t have a
market.
Marketing is
useless if you
don’t know your
market.
Platform Building: A Marketing 2.0 Seminar | Pam Perry, PR Coach | www.PamPerryPR.com

The
Marketing
Strategy that
works 100%
of the time.
1
2
Know the needs
& wants of your
target market
Create an offer
that satisfies that
need and want

So you’ve
heard of the
4 P’s of
marketing?
 Product
 Place
 Promotion
 Price
You have to have
the right product
promoted at the
right price at the
right place

People will buy
when they are
ready…
So how do you
get people
READY?
But it’s all
about timing,
right?

CONTINUAL MARKETING…
FOR THE LADIES

CONTINUAL MARKETING…
FOR THE GENTS

That’s pretty
broad…so
let’s narrow it
down to the
full-proof
basics.

Build your list.
This is your main asset. You need leads! You need to
build a list of emails and not just emails – but build
relationship with your list. Make them have an affinity
to you. Care about them. Nurture them. Entertain
them. Educate them – and really get to know
them…what are their pain points, dreams. Ask, listen.
This is the beginning of relationship marketing 101.
1

Build a hub online.
Have a website/blogsite with great content. This will help you
ATTRACT leads. Have sticky content. Write about what interests
you. More importantly, write about the benefits you produce
that will interest your potential client. Make them love you by
being their online resource. Make it easy for them to connect
with you and share your content. You want to get your visitors
excited and create raving fans. Build a community.
2

Have a great offer.
“Make them an offer they can’t refuse.” Know who you are
speaking to. If you target a specific industry, speak their language
so people feel comfortable with you and will buy. Be clear and
concise. Even if the benefits or solutions you are offering are
complex, you must find a way to be succinct and crisp.
3

Develop an online message.
Put together a sales letter/message ONLINE (so you must know
their hopes, dreams, fear, frustrations – and what they would be
willing to pay your to solve/help or deliver) Learn their “love”
language. Be passionate. Allow your emotions and excitement
shine through all of your marketing strategies. Talk in their
language. Speak to them like you really understand them and
care!
4
http://bit.ly/pamperrytemplate

Be branded.
Be the “go to” person
or guru they look up to
and TRUST.
5

Be consistent
Have a look & voice
Make an Impression
Be distinctive and
memorable
Have Social Proof and
get some PRESS
How do you
build a
Brand?
1
2
3
4
5

When they
trust your
brand, you
can sell more
products.
Even complimentary
products or new
products all
together. When you
have a good brand, you
can charge more money
and help more people.
You can make an impact
– but you have to
POSITION yourself.

And that takes
continually
marketing…
What runs
24/7?
The Internet.
Yes, you got it!

You need an online presence.
So, you need a well-executed, well engineered online presence.
Also realize the power social media offers entrepreneurs and
small business owners. Used strategically, methodically,
consistently and proactively, social media tools like Twitter,
Facebook, Linked In, YouTube, Digg, Pinterest, and other sites can
drastically improve your position as an expert in your field,
connect with your ideal clients, educate you on current issues
and even secure new projects. That's if you are treating it like
any other marketing tool.

Get leads/build a list
Have a HOME online
Have an irresistible offer
Put together a sales
letter/page
BRAND….BRAND…Brand
your business
The formula
is:
1
2
3
4
5

Set up your
FREE strategy
session with
Pam Perry,
PR Coach
www.PamPerryPR.com
make sure you sign up for
her free weekly PR and
Branding Tips.

Want a CD
of this
presentation?
Get it here
www.PamPerryPR.com/products

How to Brand and Build a Platform

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