1. 1feedback@dapple.co.in
The easiest way to discover the best movies !

2. IMDb and RottenTomatoes are not !
2feedback@dapple.co.in
Popular Movie Sites Popular Social Platforms
• Cannot find movies popular among
friends
• No way to discover ratings/reviews by
my friends
• Updates get lost quickly
• No comprehensive movie details

3. • Social community for book lovers
• Founded in 2007
• 16 million members
• Acquired by Amazon in 2013 for $150
MM
3feedback@dapple.co.in
is for movies !Social

4. • Social Discovery engine
– Personal recommendations
– Popular among friends
• Better Ratings and Reviews
– Aggregated against products
– Friends reviews discoverable
forever !
• Comprehensive movie
database
Dapple
4feedback@dapple.co.in
powered by

5. Twilight (millions of fans) – IMDb v/s Dapple
5feedback@dapple.co.in
Comprehensive movie details
Can’t discover ratings by
friends
Low average score masks
overall popularity
Captures popularity among
friends, increases confidence
IMDB +
Other important social signals
highlight overall popularity

6. Other Competitors
6feedback@dapple.co.in
Personal
Recommendations
Popular Among
Friends
Limited to
recent activity
Reviews/Ratings By
Friends

7. Customers (Current Focus)
• Business to Customer(B2C)
– Facebook users in the age group 18-34
• US (80 million users), India(40 million users)
• Movies post popular form of entertainment
– IMDb second most popular entertainment site
after YouTube
– Most popular entertainment apps on ITunes Store
all related to movies
7feedback@dapple.co.in

8. Customers(Business to Business)
• Dapple platform designed to scale to
any product vertical
– 90% people trust reviews by friends more
than other forms of advertising
– Discovery engine creates greater product
selection for end users
8feedback@dapple.co.in
Greater
Selection
(Engine)
Increased
Confidence
(Friends’
Reviews)
Higher
Purchase
Probability
Already in preliminary talks with Flipkart.com
to do pilot on their books catalog !
E-Commerce
Industry
$200 billion
don’t have social
reviews yet !

9. Revenue
• Lead generation (Current)
– DVD + Online video market - $13 billion
– Amazon, ITunes, Netflix, Fandango
9feedback@dapple.co.in
• Video on Demand (Long term)
• Rapidly growing, high profit industry
30% YOY revenue
growth in 2012
65% YOY revenue
growth in 2012
0
1
2
3
4
5
2010 2012 2017
Online video on demand
revenue(in $ billions)
• Post PC era; in 2012 more movies
bought online than physical DVDs
• No current solution for Indian market

10. Who Needs Us
• All leading e-commerce/entertainment sites
– Social Recommendations and Reviews
– Rapidly increasing media consumption on mobile devices
10feedback@dapple.co.in
Recent Acquisitions
Social book discovery
Social movie/restaurant
discovery
Movie reviews by friends
Social TV Entertainment
discovery

11. Team
11feedback@dapple.co.in
Saikat Ghose
Lead Developer
Amazon Advertising
4+ years building large
scale web applications
Hadoop, Memcached,
AWS
Filed Patent on
calculating purchase
probability of Amazon
customers
BITS, Pilani
Computer Science
Prateek Sharma
Lead Developer
Amazon Advertising
Led development of
real time web service
which handles billions
of requests daily
Worked extensively
with
Redis, MySQL, Hadoo
p, OBIEE, AWS
BITS, Pilani
Computer Science
Tapas Dwivedi
Founder & UX Designer
Braindead
Built UI/UX, gameplay
and was responsible
for promotion of the
game.
Braindead was an
extremely viral online
trivia game founded
in July, 2012
BITS, Pilani
Physics

12. Rollout plan
12feedback@dapple.co.in
• Founded
• Private Beta
• Web Application
• Public Release
• Mobile Application

13. Funding
Looking to raise $250,000
13feedback@dapple.co.in
• Annual Data License from Rovi
• Expanding Team
• Mobile Application Development
• Core Platform
• Product Marketing/Promotion
Currently running on personal funds