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Intermediate SEO Strategies

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This session is for users, designers, and developers who already know the basics of SEO. In this session, you will learn beyond-basic strategies for taking your SEO to the next level.

Publicada em: Marketing
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Intermediate SEO Strategies

  1. 1. A Pam Ann Marketing Company
  2. 2. http://StealthSearch.com/slides
  3. 3. • • • • • • • • • •
  4. 4. Beyond-Basic SEO Strategies: Page Speed Mobile SEO Semantic SEO Indexation & Duplicate Content Issues
  5. 5. https://webmasters.googleblog.com/2018/01/using-page-speed-in-mobile-search.html
  6. 6.
  7. 7. • https://developers.google.com/speed/pagespeed/insights/ • • • •
  8. 8. 1. 2. StickerMule.com
  9. 9. • • • • •
  10. 10. Get rid of plugins & scripts you don’t need!
  11. 11. Compress • EWWW Image Optimizer Plugin • WPSmush Plugin • Optimizilla.com Resize • Don’t use bigger dimensions than you need • You don’t need a 4,000px wide image for a 400px wide spot
  12. 12. Compress • Gzip Compression Minify • HTML, JavaScript, CSS Cache • Page • Browser CDN • Cloudflare is free W3 Total Cache WP Super Cache WP Rocket CDN: Cloudflare Plugins to Compress, Minify, and Cache:
  13. 13. • •
  14. 14. • https://search.google.com/test/mobile-friendly Mobile-Friendly Test • Search Console: Search Traffic -> Mobile UsabilityMobile Usability Report • Lighthouse Audit in Chrome Dev Tools • Make sure performance score is above 44 Mobile Speed
  15. 15. • • • https://wordpress.org/plugins/amp/ • • https://yoast.com/wordpress-amp-part-ii/
  16. 16.
  17. 17. • Patent # US09449105 “User-Context- Based Search Engine”
  18. 18. • • • •
  19. 19. • • • •
  20. 20. • • https://search.google.com/structured- data/testing-tool/
  21. 21.
  22. 22. • •
  23. 23. • • • •
  24. 24.
  25. 25. SPEED • Fast Hosting • Image Optimizations • Code Optimizations, Caching, and CDN MOBILE • Test for: • Friendliness (Mobile Friendly Tool) • Usability (Search Console) • Speed (Lighthouse) • Implement AMP SEMANTIC • Secondary Keywords from Search Suggest in Each Piece of Content • Create “Chapters in Your Book” by Having Multiple URLs on a Topic • Schema Markup INDEXATION • Use Site: searches, Search Console reports/tools and Screaming Frog to diagnose indexation issues
  26. 26. • • PAM@STEALTHFORAGENCIES.COM Download slides: http://stealthsearch.com/slides

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