SlideShare uma empresa Scribd logo
1 de 49
Baixar para ler offline
Marketing Tourism
In Your Community
Community Development Institute
March 3, 2015
Marketing Tourism in Your Community
Get these slides here::
http://sarahtpage.com/CDITourism/
Economic
Development
Community
Development
•Physical Infrastructure
•Social Infrastructure
•Leadership Development
•Workforce Development
Business
Development
•Business Attraction
•Business Retention &
Expansion
•Entrepreneur
Development
•Tourism Development
Source: Opportunity Strategies
Heads in
Beds
Types of Markets
• External (visitors)
• Internal (residents)
• Partners (local stakeholders)
“The city has not raised tax rates since
1996 and has even lowered them at
times,” Grapevine Economic
Development Manager Dan Truex said.
“The fact that we’re building on
hospitality, retail and entertainment,
where people come in and spend
money here, that enables us to keep a
lower property tax rate for the
residents,” Truex said. “The citizens can
enjoy a high quality of services, and at
the same time have a low tax rate.”
Marketing Tourism in Your Community
Marketing Tourism in Your Community
Marketing Tourism in Your Community
Tribes
1. What “tribes” do you belong to?
Source: Nicole Davis, Ph.D; SIU Carbondale
Tribes
• Niche segments
– Heritage tourists
– Birders
– Culinary tourism
– Agritourism
– Nature tourists
– Motorcyclists
– What else?
Source: Nicole Davis, Ph.D; SIU Carbondale
Tribes
2. Connect your tribe(s) to niche segments.
3. What products/services do you have within
the niche segments?
Source: Nicole Davis, Ph.D; SIU Carbondale
Tribes
3. Louisville, KY – “Foodie” tourism
• What’s the tribe?
• What’s the niche segment at the destination?
• How do they connect the niche segment to the
tribe?
– Photos
– Pull quotes from “foodie” publications
– Foodie events
– Videos
– Recipes
– ???
• What products do they feature to support the
niche segment?
Tribes
Source: Nicole Davis, Ph.D; SIU Carbondale
Community Branding
Brand = A name, term, sign, symbol or
design (or combination of these elements)
that identifies products or services and
differentiates them from others.
Branding = The process of endowing
products or services with the power of a
brand.
Source: Marketing for Hospitality and Tourism
Or …
A brand is what people say or think about
you when you’re not around.
Source: Marketing for Hospitality and Tourism
Marketing Tourism in Your Community
Branding
• Marketers should position brands clearly in
target customers’ minds.
– Product attributes
– Desirable benefits
– Strong beliefs and values
Source: Marketing for Hospitality and Tourism
Something for
Everyone
Be Unique.
Be Yourself.
Be Weird.
Marketing Tourism in Your Community
Marketing Tourism in Your Community
Marketing Tourism in Your Community
Marketing Tourism in Your Community
Marketing Tourism in Your Community
Marketing Tourism in Your Community
Marketing Tourism in Your Community
Community Buy In
"The most important thing is to
involve the community in tourism
planning. You can't have a successful
tourism endeavor unless the
community is with you.“ – Ingrid
Schneider, Tourism Center Director
Source: University of Minnesota Extension
Building Community Buy In
• Local media
• Community forums
• Surveys
• Public speakers
• Social media
• Special programs
– Familiarization tours
– National Travel & Tourism Week
Source: University of Minnesota Extension
Marketing Tourism in Your Community
Marketing Tourism in Your Community
Marketing Tools
Marketing Tools
Advertising Sales
Public
Relations
Direct
Marketing
Promotions
Source: Marketing for Hospitality and Tourism
Brand
Messages
Advertising
Sales
Public Relations
Direct Marketing
Direct Marketing
Promotions
Content marketing is the
creation and sharing of content
for the purpose of promoting a
product or service.
Source: Marketo
Content Marketing = STORYTELLING
Source: Local Studies NSW on Flickr
Content Marketing
• Embodies an organization’s core brand elements
• Uses a variety of media formats to tell an
organizations’ story (text, video, audio, photos,
etc.)
• Can be read on a variety of devices including
computers, tablets, smartphones, and others
• Is distributed via owned, third party, and social
media platforms
• Provides measurable results through the use of
appropriate calls-to-action and promotional
codes
Source: Heidi Cohen, Riverside Marketing Strategies
Content Marketing
• Includes
– Newsletters
– Blog posts
– Whitepapers
– Videos
– Podcasts
– Tweets
– Posts
– Webinars
– More!
Source: Jason Falls, Social Media Explorer
Thank You!
Questions?
Follow Me
Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetx
Sarah Page, Principal
Sarah T. Page Consulting, LLC
http://sarahtpage.com
sarah@sarahtpage.com
512.914.8873
Instagram.com/stpconsulting
Pinterest.com/sarahtpage

Mais conteúdo relacionado

Mais procurados

Positioning a Tourism Destination
Positioning a Tourism DestinationPositioning a Tourism Destination
Positioning a Tourism DestinationSiddharth Moharana
 
Marketing ,Promotions & Sales in Travel Agency
Marketing ,Promotions & Sales in Travel AgencyMarketing ,Promotions & Sales in Travel Agency
Marketing ,Promotions & Sales in Travel AgencyMonte Christo
 
Positioning a tourism destination
Positioning a tourism destinationPositioning a tourism destination
Positioning a tourism destinationRicardo Trujillo
 
Tourism Destination Marketing Part 2
Tourism Destination Marketing Part 2Tourism Destination Marketing Part 2
Tourism Destination Marketing Part 2Hillary Jenkins
 
Tourism Marketing
Tourism MarketingTourism Marketing
Tourism MarketingArijit Basu
 
Destination development 1
Destination development 1Destination development 1
Destination development 1Abhilash k a
 
Chapter 1 Tourism and Hospitality Marketing (Tourism and Hospitality Marketing )
Chapter 1 Tourism and Hospitality Marketing (Tourism and Hospitality Marketing )Chapter 1 Tourism and Hospitality Marketing (Tourism and Hospitality Marketing )
Chapter 1 Tourism and Hospitality Marketing (Tourism and Hospitality Marketing )Md Shaifullar Rabbi
 
Types of Tour Operations (Travel Agency & Tour Operations)
Types of Tour Operations (Travel Agency & Tour Operations)Types of Tour Operations (Travel Agency & Tour Operations)
Types of Tour Operations (Travel Agency & Tour Operations)Md Shaifullar Rabbi
 
travel and tourism in india with marketing mix.
travel and tourism in india with  marketing mix.travel and tourism in india with  marketing mix.
travel and tourism in india with marketing mix.dimple2015
 
Destination branding
Destination brandingDestination branding
Destination brandingmuddywater121
 
Int. Module: An Introduction to Destination Management (2)
Int. Module: An Introduction to Destination Management (2)Int. Module: An Introduction to Destination Management (2)
Int. Module: An Introduction to Destination Management (2)Raul Revuelta
 
Chapter 3 holiday choice (Destination Management)
Chapter 3  holiday choice (Destination Management)Chapter 3  holiday choice (Destination Management)
Chapter 3 holiday choice (Destination Management)Md Shaifullar Rabbi
 
25.marketing strategies tourism industry (2)
25.marketing strategies   tourism industry (2)25.marketing strategies   tourism industry (2)
25.marketing strategies tourism industry (2)Pankaj Soni
 
Marketing in the travel and tourism industry
Marketing in the travel and tourism industryMarketing in the travel and tourism industry
Marketing in the travel and tourism industryAgon Balaj
 
2nd Chapter Tourism and Travel Service
2nd Chapter Tourism and Travel Service2nd Chapter Tourism and Travel Service
2nd Chapter Tourism and Travel Servicevenkatesh yadav
 
Tourism industry
Tourism industryTourism industry
Tourism industryRahul2706
 
Tourism Marketing - Small Business Marketing Plan - Aventuras Naturales
Tourism Marketing - Small Business Marketing Plan - Aventuras NaturalesTourism Marketing - Small Business Marketing Plan - Aventuras Naturales
Tourism Marketing - Small Business Marketing Plan - Aventuras NaturalesKatie Meyer
 

Mais procurados (20)

Positioning a Tourism Destination
Positioning a Tourism DestinationPositioning a Tourism Destination
Positioning a Tourism Destination
 
Marketing ,Promotions & Sales in Travel Agency
Marketing ,Promotions & Sales in Travel AgencyMarketing ,Promotions & Sales in Travel Agency
Marketing ,Promotions & Sales in Travel Agency
 
Tourism marketing
Tourism marketingTourism marketing
Tourism marketing
 
Positioning a tourism destination
Positioning a tourism destinationPositioning a tourism destination
Positioning a tourism destination
 
Destination marketing yac
Destination marketing yacDestination marketing yac
Destination marketing yac
 
Tourism Marketing
Tourism MarketingTourism Marketing
Tourism Marketing
 
Tourism Destination Marketing Part 2
Tourism Destination Marketing Part 2Tourism Destination Marketing Part 2
Tourism Destination Marketing Part 2
 
Tourism Marketing
Tourism MarketingTourism Marketing
Tourism Marketing
 
Destination development 1
Destination development 1Destination development 1
Destination development 1
 
Chapter 1 Tourism and Hospitality Marketing (Tourism and Hospitality Marketing )
Chapter 1 Tourism and Hospitality Marketing (Tourism and Hospitality Marketing )Chapter 1 Tourism and Hospitality Marketing (Tourism and Hospitality Marketing )
Chapter 1 Tourism and Hospitality Marketing (Tourism and Hospitality Marketing )
 
Types of Tour Operations (Travel Agency & Tour Operations)
Types of Tour Operations (Travel Agency & Tour Operations)Types of Tour Operations (Travel Agency & Tour Operations)
Types of Tour Operations (Travel Agency & Tour Operations)
 
travel and tourism in india with marketing mix.
travel and tourism in india with  marketing mix.travel and tourism in india with  marketing mix.
travel and tourism in india with marketing mix.
 
Destination branding
Destination brandingDestination branding
Destination branding
 
Int. Module: An Introduction to Destination Management (2)
Int. Module: An Introduction to Destination Management (2)Int. Module: An Introduction to Destination Management (2)
Int. Module: An Introduction to Destination Management (2)
 
Chapter 3 holiday choice (Destination Management)
Chapter 3  holiday choice (Destination Management)Chapter 3  holiday choice (Destination Management)
Chapter 3 holiday choice (Destination Management)
 
25.marketing strategies tourism industry (2)
25.marketing strategies   tourism industry (2)25.marketing strategies   tourism industry (2)
25.marketing strategies tourism industry (2)
 
Marketing in the travel and tourism industry
Marketing in the travel and tourism industryMarketing in the travel and tourism industry
Marketing in the travel and tourism industry
 
2nd Chapter Tourism and Travel Service
2nd Chapter Tourism and Travel Service2nd Chapter Tourism and Travel Service
2nd Chapter Tourism and Travel Service
 
Tourism industry
Tourism industryTourism industry
Tourism industry
 
Tourism Marketing - Small Business Marketing Plan - Aventuras Naturales
Tourism Marketing - Small Business Marketing Plan - Aventuras NaturalesTourism Marketing - Small Business Marketing Plan - Aventuras Naturales
Tourism Marketing - Small Business Marketing Plan - Aventuras Naturales
 

Destaque

5 Strategies to Leverage Tourism Marketing for Economic Development
5 Strategies to Leverage Tourism Marketing for Economic Development5 Strategies to Leverage Tourism Marketing for Economic Development
5 Strategies to Leverage Tourism Marketing for Economic DevelopmentAtlas Integrated
 
Dublin: A Breath of Fresh Air
Dublin: A Breath of Fresh AirDublin: A Breath of Fresh Air
Dublin: A Breath of Fresh AirEoghan Nolan
 
Tourism Marketing in the 21st Century
Tourism Marketing in the 21st CenturyTourism Marketing in the 21st Century
Tourism Marketing in the 21st CenturyWilliam Bakker
 
Demography and Tourism
Demography and TourismDemography and Tourism
Demography and TourismIan Yeoman
 
Unit 3: Responsible Tourism Marketing And Communications
Unit 3: Responsible Tourism Marketing And CommunicationsUnit 3: Responsible Tourism Marketing And Communications
Unit 3: Responsible Tourism Marketing And Communicationsduanesrt
 
Tourism planning and development (Introduction)
Tourism planning and development (Introduction)Tourism planning and development (Introduction)
Tourism planning and development (Introduction)Mike Joseph
 
Introduction to Tourism
Introduction to TourismIntroduction to Tourism
Introduction to TourismClarice Kangut
 
Classification of Tourists
Classification of TouristsClassification of Tourists
Classification of TouristsAltin Baku
 
The Different Types of Tourism
The Different Types of Tourism The Different Types of Tourism
The Different Types of Tourism Altin Baku
 
Tourism market segmentation
Tourism market segmentationTourism market segmentation
Tourism market segmentationReymarie Oohlala
 

Destaque (12)

5 Strategies to Leverage Tourism Marketing for Economic Development
5 Strategies to Leverage Tourism Marketing for Economic Development5 Strategies to Leverage Tourism Marketing for Economic Development
5 Strategies to Leverage Tourism Marketing for Economic Development
 
Dublin: A Breath of Fresh Air
Dublin: A Breath of Fresh AirDublin: A Breath of Fresh Air
Dublin: A Breath of Fresh Air
 
Tourism Marketing in the 21st Century
Tourism Marketing in the 21st CenturyTourism Marketing in the 21st Century
Tourism Marketing in the 21st Century
 
Demography and Tourism
Demography and TourismDemography and Tourism
Demography and Tourism
 
Marketing Tourism
Marketing TourismMarketing Tourism
Marketing Tourism
 
Unit 3: Responsible Tourism Marketing And Communications
Unit 3: Responsible Tourism Marketing And CommunicationsUnit 3: Responsible Tourism Marketing And Communications
Unit 3: Responsible Tourism Marketing And Communications
 
Tourism planning and development (Introduction)
Tourism planning and development (Introduction)Tourism planning and development (Introduction)
Tourism planning and development (Introduction)
 
Forms of tourism
Forms of tourismForms of tourism
Forms of tourism
 
Introduction to Tourism
Introduction to TourismIntroduction to Tourism
Introduction to Tourism
 
Classification of Tourists
Classification of TouristsClassification of Tourists
Classification of Tourists
 
The Different Types of Tourism
The Different Types of Tourism The Different Types of Tourism
The Different Types of Tourism
 
Tourism market segmentation
Tourism market segmentationTourism market segmentation
Tourism market segmentation
 

Semelhante a Marketing Tourism in Your Community

Being who you are: Quick tips on branding in travel
Being who you are: Quick tips on branding in travelBeing who you are: Quick tips on branding in travel
Being who you are: Quick tips on branding in travelPeter Jordan
 
buymytrip_Investor_2016
buymytrip_Investor_2016buymytrip_Investor_2016
buymytrip_Investor_2016IVNAT PARTNERS
 
The Social Tourismsocial tourism
The Social Tourismsocial tourismThe Social Tourismsocial tourism
The Social Tourismsocial tourismIGNACIO MARTIN
 
Special Interest Tourism
Special Interest Tourism  Special Interest Tourism
Special Interest Tourism Karen Houston
 
Marketing of adventure tourism
Marketing of adventure tourismMarketing of adventure tourism
Marketing of adventure tourismlaxmikarki
 
Unit 7: Supporting Tourism Destinations
Unit 7: Supporting Tourism DestinationsUnit 7: Supporting Tourism Destinations
Unit 7: Supporting Tourism Destinationsduanesrt
 
Great places webinar presentation 12 17-09
Great places webinar presentation 12 17-09Great places webinar presentation 12 17-09
Great places webinar presentation 12 17-09lauraebrown
 
McCue Tourism & Wine Marketing Capabilities
McCue Tourism & Wine Marketing CapabilitiesMcCue Tourism & Wine Marketing Capabilities
McCue Tourism & Wine Marketing Capabilitiesmccuemarketing
 
ORGANISING THE PROCESS OF CONTENT CREATION - DTCC2016, Seismonaut
ORGANISING THE PROCESS OF CONTENT CREATION - DTCC2016, SeismonautORGANISING THE PROCESS OF CONTENT CREATION - DTCC2016, Seismonaut
ORGANISING THE PROCESS OF CONTENT CREATION - DTCC2016, SeismonautSeismoTourism
 
Exhibition training - Game face
Exhibition training - Game face Exhibition training - Game face
Exhibition training - Game face Craig Kensley
 
Dest Man 1 -2020.pptx
Dest Man 1 -2020.pptxDest Man 1 -2020.pptx
Dest Man 1 -2020.pptxZsBacsi
 
Digital campaign.pptx
Digital campaign.pptxDigital campaign.pptx
Digital campaign.pptxHarriet Wild
 
Social conference 2015
Social conference 2015Social conference 2015
Social conference 2015Gijsbregt Vijn
 
2019 Tourism Overview
2019 Tourism Overview2019 Tourism Overview
2019 Tourism Overviewgreaterzion
 
Build Your Brand Faith Tourism Wrta
Build Your Brand Faith Tourism WrtaBuild Your Brand Faith Tourism Wrta
Build Your Brand Faith Tourism WrtaKevin Wright
 
Social Media and Online Fundraising for Community and Not-for-Profit Organisa...
Social Media and Online Fundraising for Community and Not-for-Profit Organisa...Social Media and Online Fundraising for Community and Not-for-Profit Organisa...
Social Media and Online Fundraising for Community and Not-for-Profit Organisa...Capital Region Digital Enterprise
 

Semelhante a Marketing Tourism in Your Community (20)

Being who you are: Quick tips on branding in travel
Being who you are: Quick tips on branding in travelBeing who you are: Quick tips on branding in travel
Being who you are: Quick tips on branding in travel
 
buymytrip_Investor_2016
buymytrip_Investor_2016buymytrip_Investor_2016
buymytrip_Investor_2016
 
Marketing 101 Presentation
Marketing 101 PresentationMarketing 101 Presentation
Marketing 101 Presentation
 
The Social Tourismsocial tourism
The Social Tourismsocial tourismThe Social Tourismsocial tourism
The Social Tourismsocial tourism
 
Special Interest Tourism
Special Interest Tourism  Special Interest Tourism
Special Interest Tourism
 
WE TOUR_Course 1_Module 3
WE TOUR_Course 1_Module 3WE TOUR_Course 1_Module 3
WE TOUR_Course 1_Module 3
 
Marketing of adventure tourism
Marketing of adventure tourismMarketing of adventure tourism
Marketing of adventure tourism
 
Unit 7: Supporting Tourism Destinations
Unit 7: Supporting Tourism DestinationsUnit 7: Supporting Tourism Destinations
Unit 7: Supporting Tourism Destinations
 
Great places webinar presentation 12 17-09
Great places webinar presentation 12 17-09Great places webinar presentation 12 17-09
Great places webinar presentation 12 17-09
 
McCue Tourism & Wine Marketing Capabilities
McCue Tourism & Wine Marketing CapabilitiesMcCue Tourism & Wine Marketing Capabilities
McCue Tourism & Wine Marketing Capabilities
 
ORGANISING THE PROCESS OF CONTENT CREATION - DTCC2016, Seismonaut
ORGANISING THE PROCESS OF CONTENT CREATION - DTCC2016, SeismonautORGANISING THE PROCESS OF CONTENT CREATION - DTCC2016, Seismonaut
ORGANISING THE PROCESS OF CONTENT CREATION - DTCC2016, Seismonaut
 
Exhibition training - Game face
Exhibition training - Game face Exhibition training - Game face
Exhibition training - Game face
 
Dest Man 1 -2020.pptx
Dest Man 1 -2020.pptxDest Man 1 -2020.pptx
Dest Man 1 -2020.pptx
 
Digital campaign.pptx
Digital campaign.pptxDigital campaign.pptx
Digital campaign.pptx
 
medical tourism
medical tourismmedical tourism
medical tourism
 
Social conference 2015
Social conference 2015Social conference 2015
Social conference 2015
 
Social Conference 2015
Social Conference 2015Social Conference 2015
Social Conference 2015
 
2019 Tourism Overview
2019 Tourism Overview2019 Tourism Overview
2019 Tourism Overview
 
Build Your Brand Faith Tourism Wrta
Build Your Brand Faith Tourism WrtaBuild Your Brand Faith Tourism Wrta
Build Your Brand Faith Tourism Wrta
 
Social Media and Online Fundraising for Community and Not-for-Profit Organisa...
Social Media and Online Fundraising for Community and Not-for-Profit Organisa...Social Media and Online Fundraising for Community and Not-for-Profit Organisa...
Social Media and Online Fundraising for Community and Not-for-Profit Organisa...
 

Mais de Sarah Page

Digital Storytelling
Digital StorytellingDigital Storytelling
Digital StorytellingSarah Page
 
Marketing Community Events Using Social Media
Marketing Community Events Using Social MediaMarketing Community Events Using Social Media
Marketing Community Events Using Social MediaSarah Page
 
Advanced Facebook and Social Media Strategy
Advanced Facebook and Social Media StrategyAdvanced Facebook and Social Media Strategy
Advanced Facebook and Social Media StrategySarah Page
 
Does Your Festival or Event Make Cent$
Does Your Festival or Event Make Cent$ Does Your Festival or Event Make Cent$
Does Your Festival or Event Make Cent$ Sarah Page
 
Social Media Marketing in Today's Business Environment
Social Media Marketing in Today's Business EnvironmentSocial Media Marketing in Today's Business Environment
Social Media Marketing in Today's Business EnvironmentSarah Page
 
How To Enhance Your Business with Social Media
How To Enhance Your Business with Social MediaHow To Enhance Your Business with Social Media
How To Enhance Your Business with Social MediaSarah Page
 
Become InstaAwesome in an Instant: Advanced Instagram Marketing Strategies fo...
Become InstaAwesome in an Instant: Advanced Instagram Marketing Strategies fo...Become InstaAwesome in an Instant: Advanced Instagram Marketing Strategies fo...
Become InstaAwesome in an Instant: Advanced Instagram Marketing Strategies fo...Sarah Page
 
Does Your Festival or Event Make Cent$
Does Your Festival or Event Make Cent$Does Your Festival or Event Make Cent$
Does Your Festival or Event Make Cent$Sarah Page
 
20 Ideas for Marketing Your Property or Destination with Social Media
20 Ideas for Marketing Your Property or Destination with Social Media20 Ideas for Marketing Your Property or Destination with Social Media
20 Ideas for Marketing Your Property or Destination with Social MediaSarah Page
 
Marketing Community Events Using Social Media
Marketing Community Events Using Social MediaMarketing Community Events Using Social Media
Marketing Community Events Using Social MediaSarah Page
 
PEC Social Media Crash Course
PEC Social Media Crash CoursePEC Social Media Crash Course
PEC Social Media Crash CourseSarah Page
 
Social Media for Tourism Businesses
Social Media for Tourism BusinessesSocial Media for Tourism Businesses
Social Media for Tourism BusinessesSarah Page
 
Digital Storytelling for DMOs
Digital Storytelling for DMOsDigital Storytelling for DMOs
Digital Storytelling for DMOsSarah Page
 
Super Social Media: Parks and Recreation Social Media Campaigns That Soar to ...
Super Social Media: Parks and Recreation Social Media Campaigns That Soar to ...Super Social Media: Parks and Recreation Social Media Campaigns That Soar to ...
Super Social Media: Parks and Recreation Social Media Campaigns That Soar to ...Sarah Page
 
Does Your Festival or Event MakeCcent$
Does Your Festival or Event MakeCcent$Does Your Festival or Event MakeCcent$
Does Your Festival or Event MakeCcent$Sarah Page
 
Tourism Trends
Tourism TrendsTourism Trends
Tourism TrendsSarah Page
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for BusinessSarah Page
 
Using Instagram to Market Your Main Street (Advanced)
Using Instagram to Market Your Main Street (Advanced)Using Instagram to Market Your Main Street (Advanced)
Using Instagram to Market Your Main Street (Advanced)Sarah Page
 
Marketing Community Events Using Social Medai
Marketing Community Events Using Social MedaiMarketing Community Events Using Social Medai
Marketing Community Events Using Social MedaiSarah Page
 
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social MediaSarah Page
 

Mais de Sarah Page (20)

Digital Storytelling
Digital StorytellingDigital Storytelling
Digital Storytelling
 
Marketing Community Events Using Social Media
Marketing Community Events Using Social MediaMarketing Community Events Using Social Media
Marketing Community Events Using Social Media
 
Advanced Facebook and Social Media Strategy
Advanced Facebook and Social Media StrategyAdvanced Facebook and Social Media Strategy
Advanced Facebook and Social Media Strategy
 
Does Your Festival or Event Make Cent$
Does Your Festival or Event Make Cent$ Does Your Festival or Event Make Cent$
Does Your Festival or Event Make Cent$
 
Social Media Marketing in Today's Business Environment
Social Media Marketing in Today's Business EnvironmentSocial Media Marketing in Today's Business Environment
Social Media Marketing in Today's Business Environment
 
How To Enhance Your Business with Social Media
How To Enhance Your Business with Social MediaHow To Enhance Your Business with Social Media
How To Enhance Your Business with Social Media
 
Become InstaAwesome in an Instant: Advanced Instagram Marketing Strategies fo...
Become InstaAwesome in an Instant: Advanced Instagram Marketing Strategies fo...Become InstaAwesome in an Instant: Advanced Instagram Marketing Strategies fo...
Become InstaAwesome in an Instant: Advanced Instagram Marketing Strategies fo...
 
Does Your Festival or Event Make Cent$
Does Your Festival or Event Make Cent$Does Your Festival or Event Make Cent$
Does Your Festival or Event Make Cent$
 
20 Ideas for Marketing Your Property or Destination with Social Media
20 Ideas for Marketing Your Property or Destination with Social Media20 Ideas for Marketing Your Property or Destination with Social Media
20 Ideas for Marketing Your Property or Destination with Social Media
 
Marketing Community Events Using Social Media
Marketing Community Events Using Social MediaMarketing Community Events Using Social Media
Marketing Community Events Using Social Media
 
PEC Social Media Crash Course
PEC Social Media Crash CoursePEC Social Media Crash Course
PEC Social Media Crash Course
 
Social Media for Tourism Businesses
Social Media for Tourism BusinessesSocial Media for Tourism Businesses
Social Media for Tourism Businesses
 
Digital Storytelling for DMOs
Digital Storytelling for DMOsDigital Storytelling for DMOs
Digital Storytelling for DMOs
 
Super Social Media: Parks and Recreation Social Media Campaigns That Soar to ...
Super Social Media: Parks and Recreation Social Media Campaigns That Soar to ...Super Social Media: Parks and Recreation Social Media Campaigns That Soar to ...
Super Social Media: Parks and Recreation Social Media Campaigns That Soar to ...
 
Does Your Festival or Event MakeCcent$
Does Your Festival or Event MakeCcent$Does Your Festival or Event MakeCcent$
Does Your Festival or Event MakeCcent$
 
Tourism Trends
Tourism TrendsTourism Trends
Tourism Trends
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for Business
 
Using Instagram to Market Your Main Street (Advanced)
Using Instagram to Market Your Main Street (Advanced)Using Instagram to Market Your Main Street (Advanced)
Using Instagram to Market Your Main Street (Advanced)
 
Marketing Community Events Using Social Medai
Marketing Community Events Using Social MedaiMarketing Community Events Using Social Medai
Marketing Community Events Using Social Medai
 
20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media20 Ideas for Marketing Parks & Recreation Programs with Social Media
20 Ideas for Marketing Parks & Recreation Programs with Social Media
 

Último

Culture and Identity through English as a Lingua Franca.pdf
Culture and Identity through English as a Lingua Franca.pdfCulture and Identity through English as a Lingua Franca.pdf
Culture and Identity through English as a Lingua Franca.pdfseijibrown2
 
Reflective Essay for global competency certificate
Reflective Essay for global competency certificateReflective Essay for global competency certificate
Reflective Essay for global competency certificateseijibrown2
 
SSB KINGDOM Water Park, Anshupa- Location
SSB KINGDOM Water Park, Anshupa- LocationSSB KINGDOM Water Park, Anshupa- Location
SSB KINGDOM Water Park, Anshupa- Locationdizital2024
 
2024 Annual Meeting: Visit Portland, Maine
2024 Annual Meeting: Visit Portland, Maine2024 Annual Meeting: Visit Portland, Maine
2024 Annual Meeting: Visit Portland, MaineVisit Portland
 
Planning a Memorable Day What to Look For In Murrells Inlet Fishing Charters
Planning a Memorable Day What to Look For In Murrells Inlet Fishing ChartersPlanning a Memorable Day What to Look For In Murrells Inlet Fishing Charters
Planning a Memorable Day What to Look For In Murrells Inlet Fishing ChartersCrazy Sister Marina
 
pics from luxembourg exchange program 2016
pics from luxembourg exchange program 2016pics from luxembourg exchange program 2016
pics from luxembourg exchange program 2016seijibrown2
 
Reflective Essay.pdf for Global Compentency
Reflective Essay.pdf for Global CompentencyReflective Essay.pdf for Global Compentency
Reflective Essay.pdf for Global Compentencyseijibrown2
 
Culture and Identity through English as a Lingua Franca (1).pdf
Culture and Identity through English as a Lingua Franca (1).pdfCulture and Identity through English as a Lingua Franca (1).pdf
Culture and Identity through English as a Lingua Franca (1).pdfseijibrown2
 
Do's & Don't at Turkish Airlines Mogadishu Office Address.pdf
Do's & Don't  at Turkish Airlines Mogadishu Office Address.pdfDo's & Don't  at Turkish Airlines Mogadishu Office Address.pdf
Do's & Don't at Turkish Airlines Mogadishu Office Address.pdfGlenna Glenna
 
Vietnam presentation for intercultural communications class
Vietnam presentation for intercultural communications classVietnam presentation for intercultural communications class
Vietnam presentation for intercultural communications classseijibrown2
 
Nanbokucho-period, Historical Origins of Modern Japan
Nanbokucho-period, Historical Origins of Modern JapanNanbokucho-period, Historical Origins of Modern Japan
Nanbokucho-period, Historical Origins of Modern Japanseijibrown2
 
5 tips how to Approach Spirit Airlines miami Airport Quickly
5 tips how to Approach Spirit Airlines miami Airport Quickly5 tips how to Approach Spirit Airlines miami Airport Quickly
5 tips how to Approach Spirit Airlines miami Airport QuicklyGlenna Glenna
 
[03/2024] AJ BEST TRAVEL MATTA FAIR FLYER
[03/2024] AJ BEST TRAVEL MATTA FAIR FLYER[03/2024] AJ BEST TRAVEL MATTA FAIR FLYER
[03/2024] AJ BEST TRAVEL MATTA FAIR FLYERCalvina Chua
 
My presentation on vietnam for Intercultural Communications
My presentation on vietnam for Intercultural CommunicationsMy presentation on vietnam for Intercultural Communications
My presentation on vietnam for Intercultural Communicationsseijibrown2
 
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsx
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsxDa Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsx
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsxChung Yen Chang
 
When is the Best Time to Visit Israel? | Coral Travel & Tours
When is the Best Time to Visit Israel? | Coral Travel & ToursWhen is the Best Time to Visit Israel? | Coral Travel & Tours
When is the Best Time to Visit Israel? | Coral Travel & ToursCoral Travel & Tours
 
6 Exciting Festivals in israel - Plan it israel.pdf
6 Exciting Festivals in israel - Plan it israel.pdf6 Exciting Festivals in israel - Plan it israel.pdf
6 Exciting Festivals in israel - Plan it israel.pdfPlanitIsrael
 
COMPLETE BENEFITS OF RELOCATING TO CANADA 1.pdf
COMPLETE BENEFITS OF RELOCATING TO CANADA 1.pdfCOMPLETE BENEFITS OF RELOCATING TO CANADA 1.pdf
COMPLETE BENEFITS OF RELOCATING TO CANADA 1.pdfOfficial Mark Daniels
 
The West Coast Trail Presentation for SAIT international students
The West Coast Trail Presentation for SAIT international studentsThe West Coast Trail Presentation for SAIT international students
The West Coast Trail Presentation for SAIT international studentsseijibrown2
 

Último (20)

Culture and Identity through English as a Lingua Franca.pdf
Culture and Identity through English as a Lingua Franca.pdfCulture and Identity through English as a Lingua Franca.pdf
Culture and Identity through English as a Lingua Franca.pdf
 
Reflective Essay for global competency certificate
Reflective Essay for global competency certificateReflective Essay for global competency certificate
Reflective Essay for global competency certificate
 
SSB KINGDOM Water Park, Anshupa- Location
SSB KINGDOM Water Park, Anshupa- LocationSSB KINGDOM Water Park, Anshupa- Location
SSB KINGDOM Water Park, Anshupa- Location
 
2024 Annual Meeting: Visit Portland, Maine
2024 Annual Meeting: Visit Portland, Maine2024 Annual Meeting: Visit Portland, Maine
2024 Annual Meeting: Visit Portland, Maine
 
Planning a Memorable Day What to Look For In Murrells Inlet Fishing Charters
Planning a Memorable Day What to Look For In Murrells Inlet Fishing ChartersPlanning a Memorable Day What to Look For In Murrells Inlet Fishing Charters
Planning a Memorable Day What to Look For In Murrells Inlet Fishing Charters
 
pics from luxembourg exchange program 2016
pics from luxembourg exchange program 2016pics from luxembourg exchange program 2016
pics from luxembourg exchange program 2016
 
Reflective Essay.pdf for Global Compentency
Reflective Essay.pdf for Global CompentencyReflective Essay.pdf for Global Compentency
Reflective Essay.pdf for Global Compentency
 
Culture and Identity through English as a Lingua Franca (1).pdf
Culture and Identity through English as a Lingua Franca (1).pdfCulture and Identity through English as a Lingua Franca (1).pdf
Culture and Identity through English as a Lingua Franca (1).pdf
 
Do's & Don't at Turkish Airlines Mogadishu Office Address.pdf
Do's & Don't  at Turkish Airlines Mogadishu Office Address.pdfDo's & Don't  at Turkish Airlines Mogadishu Office Address.pdf
Do's & Don't at Turkish Airlines Mogadishu Office Address.pdf
 
Vietnam presentation for intercultural communications class
Vietnam presentation for intercultural communications classVietnam presentation for intercultural communications class
Vietnam presentation for intercultural communications class
 
Nanbokucho-period, Historical Origins of Modern Japan
Nanbokucho-period, Historical Origins of Modern JapanNanbokucho-period, Historical Origins of Modern Japan
Nanbokucho-period, Historical Origins of Modern Japan
 
5 tips how to Approach Spirit Airlines miami Airport Quickly
5 tips how to Approach Spirit Airlines miami Airport Quickly5 tips how to Approach Spirit Airlines miami Airport Quickly
5 tips how to Approach Spirit Airlines miami Airport Quickly
 
[03/2024] AJ BEST TRAVEL MATTA FAIR FLYER
[03/2024] AJ BEST TRAVEL MATTA FAIR FLYER[03/2024] AJ BEST TRAVEL MATTA FAIR FLYER
[03/2024] AJ BEST TRAVEL MATTA FAIR FLYER
 
My presentation on vietnam for Intercultural Communications
My presentation on vietnam for Intercultural CommunicationsMy presentation on vietnam for Intercultural Communications
My presentation on vietnam for Intercultural Communications
 
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsx
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsxDa Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsx
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsx
 
When is the Best Time to Visit Israel? | Coral Travel & Tours
When is the Best Time to Visit Israel? | Coral Travel & ToursWhen is the Best Time to Visit Israel? | Coral Travel & Tours
When is the Best Time to Visit Israel? | Coral Travel & Tours
 
6 Exciting Festivals in israel - Plan it israel.pdf
6 Exciting Festivals in israel - Plan it israel.pdf6 Exciting Festivals in israel - Plan it israel.pdf
6 Exciting Festivals in israel - Plan it israel.pdf
 
COMPLETE BENEFITS OF RELOCATING TO CANADA 1.pdf
COMPLETE BENEFITS OF RELOCATING TO CANADA 1.pdfCOMPLETE BENEFITS OF RELOCATING TO CANADA 1.pdf
COMPLETE BENEFITS OF RELOCATING TO CANADA 1.pdf
 
The West Coast Trail Presentation for SAIT international students
The West Coast Trail Presentation for SAIT international studentsThe West Coast Trail Presentation for SAIT international students
The West Coast Trail Presentation for SAIT international students
 
Mathura to Ayodhya Tour by Tempo Traveller
Mathura to Ayodhya Tour by Tempo TravellerMathura to Ayodhya Tour by Tempo Traveller
Mathura to Ayodhya Tour by Tempo Traveller
 

Marketing Tourism in Your Community

Notas do Editor

  1. 6:40 to 10:00
  2. It’s everything the product means to consumers. Their perceptions and feelings about a product and its performance.
  3. Use only Angus beef Experience the celebration of exceptional food and wine Your state of mind will transform just like the land you’re passing through.
  4. Advertising = paid promotions Sales = make sales and build customer relationships Public relations = building good relations with the company’s various publics by obtaining favorable publicity, building up the corporate image, and handling of unfavorable stories Direct marketing = targeting individual consumers via mail, phone, TV, email, Internet Promotions = short-term incentives to encourage the purchase or sale of a product or service