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Tools of the
trade for SEO
A Presentation by Navneet Kaushal, CEO, PageTraffic
WHO AM I?

Navneet Kaushal
   Founder & CEO of PageTraffic
   12 Years of SEO experience
   Editor www.pagetrafficbuzz.com
   Expert author on WebProNews, Search Newz, Website Notes, DevWebPronews, PromotionWorld.
   Regularly quoted on ET Now, Seattle Times, Hindustan Times, Livemint, BenefitIT, India Digital Review, PCQuest.


About PageTraffic
   Established in 2002
   95 people strong, with offices in New Delhi, Noida, Mumbai, Chicago & London
   Offers SEO, PPC, Link Building, Web Design & Development services
   More than 300 clients worldwide
   Ranking among the top SEO Companies of India
   Winner of Red Herring Top 100 Asia Award 2011
                                        Copyright © www.pagetraffic.in
                                                                                        www.pagetraffic.com
It’s important to

CHOOSE
the   right tool


               Copyright © www.pagetraffic.in
                                                www.pagetraffic.com
Technical Audit


     Copyright © www.pagetraffic.in
                                      www.pagetraffic.com
Website Speed and Performance Optimization



http://www.gtmetrix.com/



         Copyright © www.pagetraffic.in
                                          www.pagetraffic.com
Copyright © www.pagetraffic.in
                                 www.pagetraffic.com
Copyright © www.pagetraffic.in
Test the Load Time of a Web Page

http://tools.pingdom.com/




         Copyright © www.pagetraffic.in
                                          www.pagetraffic.com
Copyright © www.pagetraffic.in
                                 www.pagetraffic.com
Copyright © www.pagetraffic.in
                                 www.pagetraffic.com
SEO Spider Tool




http://www.screamingfrog.co.uk/seo-spider/


                Copyright © www.pagetraffic.in
                                                 www.pagetraffic.com
Copyright © www.pagetraffic.in
                                 www.pagetraffic.com
Copyright © www.pagetraffic.in
Find Broken Links, Redirects & Google Sitemap Generator Free Tool


http://www.internetmarketingninjas.com/seo-tools/google-sitemap-generator/




                             Copyright © www.pagetraffic.in
                                                               www.pagetraffic.com
Copyright © www.pagetraffic.in
                                 www.pagetraffic.com
Copyright © www.pagetraffic.in
                                 www.pagetraffic.com
Copyright © www.pagetraffic.in
                                 www.pagetraffic.com
URI Valet - Check Server Headers



http://www.urivalet.com/



       Copyright © www.pagetraffic.in
                                        www.pagetraffic.com
Copyright © www.pagetraffic.in
                                 www.pagetraffic.com
Copyright © www.pagetraffic.in
                                 www.pagetraffic.com
Google Webmaster Tools


http://www.google.com/webmasters/tools/



               Copyright © www.pagetraffic.in
                                                www.pagetraffic.com
Copyright © www.pagetraffic.in
                                 www.pagetraffic.com
Copyright © www.pagetraffic.in
                                 www.pagetraffic.com
Keyword Research


      Copyright © www.pagetraffic.in
                                       www.pagetraffic.com
Google Keyword Tool - Google AdWords




       Copyright © www.pagetraffic.in
                                        www.pagetraffic.com
Copyright © www.pagetraffic.in
                                 www.pagetraffic.com
Copyright © www.pagetraffic.in
Other Keyword Research Tools

• Wordtracker
• Wordstream
• Keyword Discovery




     Copyright © www.pagetraffic.in
Search suggestions and completions from the top providers on the internet




              http://www.soovle.com/


                        Copyright © www.pagetraffic.in
                                                          www.pagetraffic.com
Copyright © www.pagetraffic.in
Copyright © www.pagetraffic.in
                                 www.pagetraffic.com
Übersuggest is Google Suggest on steroids!




http://www.ubersuggest.org/


          Copyright © www.pagetraffic.in
                                               www.pagetraffic.com
Copyright © www.pagetraffic.in
                                 www.pagetraffic.com
Copyright © www.pagetraffic.in
                                 www.pagetraffic.com
Copyright © www.pagetraffic.in
Competitor Analysis



       Copyright © www.pagetraffic.in
                                        www.pagetraffic.com
The search engine for links




http://www.opensiteexplorer.org/


          Copyright © www.pagetraffic.in
                                           www.pagetraffic.com
Copyright © www.pagetraffic.in
                                 www.pagetraffic.com
Find out how your competitors rank




http://www.linkdetective.com/


          Copyright © www.pagetraffic.in
                                           www.pagetraffic.com
Copyright © www.pagetraffic.in
                                 www.pagetraffic.com
Copyright © www.pagetraffic.in
                                 www.pagetraffic.com
Copyright © www.pagetraffic.in
                                 www.pagetraffic.com
Discover competitors and their keywords




http://www.keywordspy.com/


          Copyright © www.pagetraffic.in
                                             www.pagetraffic.com
Copyright © www.pagetraffic.in
                                 www.pagetraffic.com
Copyright © www.pagetraffic.in
                                 www.pagetraffic.com
Copyright © www.pagetraffic.in
                                 www.pagetraffic.com
SERPS Analysis




https://ahrefs.com/


   Copyright © www.pagetraffic.in
                                    www.pagetraffic.com
Copyright © www.pagetraffic.in
Copyright © www.pagetraffic.in
                                 www.pagetraffic.com
Blekko Site Explorer




http://blekko.com/


  Copyright © www.pagetraffic.in
                                   www.pagetraffic.com
Copyright © www.pagetraffic.in
Copyright © www.pagetraffic.in
                                 www.pagetraffic.com
Copyright © www.pagetraffic.in
Link Research


     Copyright © www.pagetraffic.in
                                      www.pagetraffic.com
Site Explorer shows inbound link and site summary data




https://www.majesticseo.com/


               Copyright © www.pagetraffic.in
                                                www.pagetraffic.com
Copyright © www.pagetraffic.in
Copyright © www.pagetraffic.in
                                 www.pagetraffic.com
Copyright © www.pagetraffic.in
                                 www.pagetraffic.com
Copyright © www.pagetraffic.in
                                 www.pagetraffic.com
Site Explorer




https://ahrefs.com/


   Copyright © www.pagetraffic.in
                                    www.pagetraffic.com
Copyright © www.pagetraffic.in
                                 www.pagetraffic.com
Copyright © www.pagetraffic.in
                                 www.pagetraffic.com
Discover Your New Links, Instantly




http://www.linkstant.com/


        Copyright © www.pagetraffic.in
                                         www.pagetraffic.com
Copyright © www.pagetraffic.in
                                 www.pagetraffic.com
Monitoring


   Copyright © www.pagetraffic.in
                                    www.pagetraffic.com
Copyright © www.pagetraffic.in
Copyright © www.pagetraffic.in
Always Remember
"However beautiful the strategy, you should occasionally look at the results."

Winston Churchill




                           Copyright © www.pagetraffic.in
THANK YOU!

Website:   www.pagetraffic.in
Email:     nkaushal@pagetraffic.in
Twitter:   @navneetkaushal
Blog:       www.pagetrafficbuzz.com




            Copyright © www.pagetraffic.in
                                             www.pagetraffic.com

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SEO Tools of the Trade by Navneet Kaushal