Digital Olympus - 15 ways to expand your keyword topics

•

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In this talk I went through 15 ways to expand your keyword horizons, finding topics you can talk about as an expert to appeal to consumers & search engines alike. Keywords are at the very heart of most SEO efforts. By expanding our topics we can create content that is relevant for more searchers, understands our users search query intent, and has the expertise and depth to appeal as a resource.

Marketing

15 ways to
EXPAND
your keyword
topics
A Digital Olympus
presentation,
June 21st 2016

Digital Olympus @pagesauce
#digitalolympus

CHARLIE
WILLIAMS
Head of Marketing
charlie (at) white.net
@pagesauce
slideshare.net/pagesauce
Digital Olympus @pagesauce

Digital Olympus @pagesauce
Keywords are the FOUNDATION of
getting your pages in front of
searchers

Digital Olympus @pagesauce
moz.com/blog/can-seos-stop-worrying-keywords-focus-topics-whiteboard-friday

Digital Olympus @pagesauce
Connecting with
these guys

Digital Olympus @pagesauce
Keywords
put us in front of
audience when
we can solve a
need

Digital Olympus @pagesauce
searchengineland.com/importance-micro-moments-mobile-customer-journey-251291
thinkwithgoogle.com/collections/micromoments.html

Digital Olympus @pagesauce
Expanding keyword horizons =
being RELEVANT for more searches,
understand INTENT &
demonstrating E.A.T.

Digital Olympus @pagesauce
KEYWORDS could suck the life out of
content, now they reinvigorate it

Digital Olympus @pagesauce
Keyword
planner?

Digital Olympus @pagesauce
15 tools, 15 minutes

Digital Olympus @pagesauce
1.
Keyword
planner

Digital Olympus @pagesauce
New topic?
Use the
competition!
advancedwebranking.com/blog/google-didnt-want-us-to-use-the-keyword-planner-this-way/

Digital Olympus @pagesauce
Let’s use
ﬁlters

Digital Olympus @pagesauce
2.
Gap
analysis

Digital Olympus @pagesauce
Find topics
you’re not
ranking for
screamingfrog.co.uk/content-gap-analysis/
jacobking.com/competitor-keyword-research
serpstat.com

Digital Olympus @pagesauce
3.
Your
easy
pickings

Digital Olympus @pagesauce
softwarepromotions.com/news/seo-easy-pickings/

Digital Olympus @pagesauce
4.
Ask
the
experts

Digital Olympus @pagesauce
Customer
services?

Digital Olympus @pagesauce
5.
Ask
the
public

Digital Olympus @pagesauce
google.co.uk/forms/about/

Digital Olympus @pagesauce
webpagefx.com/seo-tools/faqfox/
FAQ
Fox

Digital Olympus @pagesauce
7.
Diving
into
forums

Digital Olympus @pagesauce
Simple
search
operators
moz.com/blog/25-killer-combos-for-googles-site-operator

Digital Olympus @pagesauce
8.
Planting
some Seed
Keywords

Digital Olympus @pagesauce
Seed
Keywords
seedkeywords.com/

Digital Olympus @pagesauce
9.
Mining
Wikipedia

Digital Olympus @pagesauce
chrome.google.com/webstore/detail/seoquake/akdgnmcogleenhbclghghlkkdndkjdjc/

Digital Olympus @pagesauce
10.
Searches
related to

Digital Olympus @pagesauce
Remember
the Google
Wheel?

Digital Olympus @pagesauce
11.
Amazon
UGC

Digital Olympus @pagesauce
Want real
user
questions?

Digital Olympus @pagesauce
12.
Scraping
Amazon
suggest

Digital Olympus @pagesauce
keywordtooldominator.com
soovle.com
merchantwords.com

Digital Olympus @pagesauce
13.
Site
categories

Digital Olympus @pagesauce
Use the
categories
already
working!

Digital Olympus @pagesauce
14.
Answer
The
Public

Digital Olympus @pagesauce
answerthepublic.com

Digital Olympus @pagesauce
ubersuggest.io
Scrape
Google
Suggest
seoreviewtools.com/seo-keyword-suggestion-tool/

Digital Olympus @pagesauce
keywordtool.io

Digital Olympus @pagesauce
contentforest.com/keywordkiwi

Digital Olympus @pagesauce
tools.seochat.com/tools/related-keywords-tool/

Digital Olympus @pagesauce
15.
Understand
the
language

Digital Olympus @pagesauce
Build
lists
mergewords.com
matthewwoodward.co.uk/tutorials/profitable-keyword-research/

Digital Olympus @pagesauce
bonus
Grow
your seeds

Digital Olympus @pagesauce
keywordshitterpro.com
termexplorer.com
keywordsnatcher.org/
Tools
expand
your ideas

Digital Olympus @pagesauce
Thank
You
charlie (at) white.net
bit.ly/olympus-keywords

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The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: - What the death of third-party cookies means for your current marketing strategies. - What marketers should be doing to prepare for these changes. - Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection. Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next. If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you. Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.

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This session is designed to get back to the basics and focus on what will really drive traffic to you - your website and content. Join us for a transformative session where we'll redefine how you think about website effectiveness and digital marketing with your content. Discover how to leverage your website as the centrepiece of your marketing strategy, integrating SEO, automation, and content to drive meaningful results. This masterclass will highlight the importance of a well-optimized website and provide actionable strategies to turn your site and social media into a powerhouse for user engagement and conversion. Takeaways: Strategies for enhancing website engagement: Learn how to captivate your audience right from their first click with on-point design and user experience enhancements. Integrating tools for superior results: Unlock the potential of systems and platforms to refine your marketing efforts, freeing up your time to focus on your other priorities. Conversion-Optimized Content Development: Gain insights on creating cross-medium content that does more for you. This session will arm you with the knowledge and tools needed to transform your website into a core asset of your marketing strategy, driving both traffic and conversions.

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Labour Day, observed on the first Monday of September in many countries, is a significant occasion that honors the contributions and achievements of workers. Also known as International Workers’ Day in some regions, this annual celebration serves as a tribute to the resilience, dedication, and accomplishments of the labor force. From its historical roots to its modern-day significance, Labour Day holds deep cultural and social importance that resonates worldwide.

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Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

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Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication. Takeaways: Tactics and benchmarks for SEO content that converts in 2024 Page layouts and content formats that convert organic traffic Crafting keyword strategy and calls-to-action for conversion

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