This is my micro-talk (7mins!) at Optimise on the 14th April 2016. Here I give 12 tips on how to use agile thinking to better understand the audience and create more useful content. 12 tips in 7 minutes to get you thinking how an agile-style ethos when creating content will create better results.
5. @PAGESAUCE
helps organisations… focus on meeting
user needs, prioritising delivery and
helping people to collaborate
AGILE:
https://gathercontent.com/blog/adopting-agile-approach-content
RICHARD PROWSE
6. @PAGESAUCE
is about creating fast iterations of
products based on the feedback of real
users - Prioritise features for users over
everyone else
AN AGILE PROJECT:
GOV.UK
https://gathercontent.com/blog/adopting-agile-approach-content
7. @PAGESAUCE
IN OTHER WORDS:
Agile thinking encourages us to think of
the user first. This lets us build better
content & website experiences
16. @PAGESAUCE
CONTENT QUALITY:
Do you provide a reason for people to spend
more than a few seconds reading your pages?
Do you offer real value, something of
substance to visitors, that is unique, different,
useful and that they won’t find elsewhere?
http://searchengineland.com/guide/seo/content-search-engine-ranking
http://blog.searchmetrics.com/us/2015/12/02/quality-update-phantom-3/