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bv

sing
Dres
your
tent
Confor
success
EVERYONE KNOWS THAT
SOCIAL MEDIA IS AN
IMPORTANT PART OF
ANY MARKETING PLAN.
And the more profiles you have,
the more you stand to gain.
But before you run out and make profiles
on every single platform, remember:
quality over quantity. You should
only have profiles on as many sites
as you can run well. That’s why
this presentation will focus on
four of the most visible.

WHY POST
SOCIAL CONTENT?
There are three main goals
marketers aim to achieve by
posting and sharing content

1
2
3

To gain exposure for a
brand through social
discovery and amplification

To bolster a brand’s
rank in search engines
through backlinks

To engage, delight,
and build loyalty with
fans and followers

5 Top Tips
Facebook
Want to drive engagement? Contests get people talking.
Make your posts visual to get more likes, comments and shares.
Post positively. Positive messages/emotions get more likes.
Post 2-3 times a day. Check our your insights to find the best times.
Get comments by posting questions and fill-in-the-blank updates.
Sources: Pagemodo, Mashable

Pinterest
Pinterest is about the lifestyles of users. Do not self-promote.
Post visual representations of your business, products, and brand.
Share things that would be helpful to your followers.
Go red! Images with red get up to twice as many re-pins.
Post anytime outside of 5pm to 7pm. Avoid dinnertime.
Source: MyCleverAgency

Linkedin
Win friends so you can influence people – network!
Join or create groups that are relevant to your brand.
Post engaging updates about 20 times per month on your page
Know the LinkedIn audience. They tend to be tech-savvy and
entrepreneurial.
Keep it short and to the point.
Source: LinkedIn

Twitter
Include links, images, and videos to drive re-tweets.
Keep it short. 140 characters is a limit - not a goal.
Tweet 3-5 times a day to avoid getting drowned out.
Network with other users through replies and re-tweets.
Monitor trends and participate whenever you can. Just make
sure it makes sense for your brand!
Source: Twitter

WANT TO SAVE TIME POSTING ON FACEBOOK, TWITTER, AND LINKEDIN?
Get Pagemodo Posts and find, post, and schedule quality content anytime.

www.Pagemodo.com

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What To Post on Social Media: Dressing Your Content For Success

  • 1. bv sing Dres your tent Confor success EVERYONE KNOWS THAT SOCIAL MEDIA IS AN IMPORTANT PART OF ANY MARKETING PLAN. And the more profiles you have, the more you stand to gain. But before you run out and make profiles on every single platform, remember: quality over quantity. You should only have profiles on as many sites as you can run well. That’s why this presentation will focus on four of the most visible. WHY POST SOCIAL CONTENT? There are three main goals marketers aim to achieve by posting and sharing content 1 2 3 To gain exposure for a brand through social discovery and amplification To bolster a brand’s rank in search engines through backlinks To engage, delight, and build loyalty with fans and followers 5 Top Tips Facebook Want to drive engagement? Contests get people talking. Make your posts visual to get more likes, comments and shares. Post positively. Positive messages/emotions get more likes. Post 2-3 times a day. Check our your insights to find the best times. Get comments by posting questions and fill-in-the-blank updates. Sources: Pagemodo, Mashable Pinterest Pinterest is about the lifestyles of users. Do not self-promote. Post visual representations of your business, products, and brand. Share things that would be helpful to your followers. Go red! Images with red get up to twice as many re-pins. Post anytime outside of 5pm to 7pm. Avoid dinnertime. Source: MyCleverAgency Linkedin Win friends so you can influence people – network! Join or create groups that are relevant to your brand. Post engaging updates about 20 times per month on your page Know the LinkedIn audience. They tend to be tech-savvy and entrepreneurial. Keep it short and to the point. Source: LinkedIn Twitter Include links, images, and videos to drive re-tweets. Keep it short. 140 characters is a limit - not a goal. Tweet 3-5 times a day to avoid getting drowned out. Network with other users through replies and re-tweets. Monitor trends and participate whenever you can. Just make sure it makes sense for your brand! Source: Twitter WANT TO SAVE TIME POSTING ON FACEBOOK, TWITTER, AND LINKEDIN? Get Pagemodo Posts and find, post, and schedule quality content anytime. www.Pagemodo.com