3. Low-tempo music causes shoppers to move slowly, but they
also buy more. Similarly at restaurants, slow music causes
people to take their time but buy more.
4. Classical music versus Top 40 music at a wine store increases sales and
leads customers to buy more expensive merchandise
5. Classical music at a
restaurant makes people buy
more than does pop music or
no music
6. French music at a
wine store makes
people buy French
wines. German music
makes them buy
German wines
7. Playing music when callers
are on hold makes them stay
on the line longer before
hanging up