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© Copyright 2006 Strategy@Risk Ltd. All rights reserved
Value based Strategic Risk and Performance Management achieves a 
sustainable increase in enterprise value over time.
It represents an important tool for planning as well as for performance 
measurement and for controlling purposes .
“S@R has set out to create models that boost income and save our clients time and money. Our models can give answers to 
both deterministic and stochastic questions, by linking dedicated ebitda models to holistic balance simulation taking into 
account all important factors describing the company. The basis is a real balance simulation model – not a simple cash flow 
forecast model.”
Presentation to:
Why S@R
For Enterprise Risk Management (ERM)  to be value creating, it must be 
embedded in and connected directly to the enterprise’s strategy – that is 
what Strategy @ Risk provides, thus improving ERM through ‘Strategic Risk 
and Performance Management’ (SRM). 
The S@R models provide:
1. Platform for comprehensive Strategic Risk and Performance 
Management and state of the art P&L and Balance simulation 
models.
2. The possibility to add uncertainty to all variables and calculations,
enabling valuation and decisions under uncertainty .
2
S@R gives you the capability to achieve results 
through your ERM 
3
Value creation with S@R – Guide to why SRM 
should be on top managements agenda 
Placing SRM in the corporate risk and finance 
lancscape can be tricky.  S@R has developed the 
necessary methods and tools for securing better 
decision making, revealing total risk and 
increasing shareholder value towards corporate 
goals.
The figure depicts the relations between risk 
tolerance, the board’s risk indifference curves, 
risk appetite, risk capacity and the risk efficiency 
frontier. 
The risk efficiency frontier is found as the locus of 
upside potential ratios where all unwanted 
risk/uncertainty have been mitigated. What is left 
is residual risk, assuming that the mitigation is 
effective.
The enterprise utility function gives the board’s 
preferences between risk and value.
0
0
Downside Risk
(Lower partial moment LPM2)
Shareholder value upside
(Upper partial moment UPM1)
The Board's risk
indifference curves
(Risk aversion)
U1
Strategic RM
U2
Risk reduction Risk appetite
U3
ERM
Enterprise
Risk efficiency frontier
4
S@R Value Based Strategic Risk and Performance 
Management
1. Enterprise wide – value based with all areas in scope and 
supports business decision making 
2. All risk categories – financial, operational and strategic
3. Integrated – captures interactivity on a consistent 
and integrated basis, at enterprise and 
business segment level
4. Finance  oriented ‐‐ Ties finance with risk
5. Aggregated – enterprise level risk exposure and appetite
6. Dynamic planning – to develop and evaluate strategies
6. Decision making – not just risk reporting
7. Risk versus return – mitigation and risk exploitation
8. Risk disclosures – integrates ERM information
9. Value impacts – includes enterprise and value of equity
10. Stakeholder focus – not only rating agency driven
5
The S@R framework for Strategic Risk and 
Performance  Management
Strategy@Risk offers 
clients a framework and 
solution that  elevates 
the value of ERM and 
Business Management 
in general.
Be able to apply the 
reults for a range of 
purposes:
• Communicate risk
• Act on 
risk/opportunity
• Employ Business 
tactics
• Test and improve 
Strategic decisions
6
Creation of 
Framework model
Implementation
of the S&R 
software
Problem
Description
Simulation and 
Reporting
EBITDA model
P&L and Balance
model
Valuation
simulation
Forecasts and 
distributions
Evaluation and 
treatment of 
Results 
Systemic 
Implementation
of EBITDA model
Data entry
template for 
EBIDA model
Data for balance
model template
Definition of
value and cost
drivers and
their 
distributions
Dependencies 
("Correlations") 
between cost
and value drivers  
Company
environment:
taxes, 
interest rates
etc
Time frame
Quantification:
Opening balance
Inventories
Taxes, etc.
Legal requirements
 
Interest rates
(yield curves)
Exchange rates
Financial strategy
etc.
S@R models create real value and deliver the 
insight  that makes you capable of improving ERM
WHO?
WHAT?
Strategic Risk Credit Risk Market Risk Operational Risk
Board
CEO
CFO
CFO
Treasurer
Business Unit
Manager
Internal Audit
ISO standards
Insurance
Suppliers
etc
Sales
Procurement
Operations
etc
Debitors
Trading Limits
Currency
 etc.
Investments
Markets
Interest rates
Hedging
etc. 
The "Silo" Thinking
Regardless of maturety and 
level of ERM in the company.
S@R and leading professionals* 
advise an initiative focused on 
Strategic Risk Management.
This initiative will create value 
and ease the exisiting work in 
ERM projects.
• Eliminate silos, avoid and 
mitigate risk.
• Reveal risk in meeting 
strategic and operational 
objectives
*Mark L. Frigo and Richard J. Anderson , Kellstadt Graduate 
Graduate School of Business, DePaul University Chicago
7
S@R adds value
• Release resources for other purposes than calculations – gain one tool that 
can be used for all types of simulations internally.
• S@R gives you strategic risk management capabilities that can be aligned 
with growth strategies, and help companies achieve their  business priorities 
and goals.
• Avoid and mitigate risk.
• Achieve integration of strategic planning and risk management.
• Establish risk tolerance for the enterprise, and align risk appetite both for 
individual projects/investments as well as for the enterprise.
• Improve ways to assess and analyse risk capacity.
• Align risk management with the overall business strategy, respond to 
regulatory demands and improve their modeling and analytics capabilities.
• Create shareholder value from risk management.
8
• Decide how much risk the investor can take?
• Decide how much risk the investor need to take?
• Evaluate alternative strategic investment options at risk?
• Evaluate equity values and enterprise values in acquisitions at risk?
• Improve predictability in operating earnings at risk that may impact 
corporate financial position and performance?
• Identify risk tolerance level?
• Evaluate optimal financial hedging strategies?
• Identify and benchmark an investment portfolio and/or individual 
business units’ risk profiles?
• Develop risk mitigating strategies?
• Evaluate the effect of alternative risk retention and risk transfer
strategies?
Gain insight and analytical power in the 
intersection of Risk, Strategy and Finance
9
S@R Generic Simulation Model 
Economic Regime and
Strategy
Production Specification
EBITDA model
Economic Regime
Financial Strategy
Production Parameters
Cost Variables
Income Variables
Operating Strategy
Valuation Strategy
Market Variables
Simulation
Deterministic and 
Monte Carlo Risk
Reports Probability 
Distributions
Deterministic 
Model
Stochastic Risk 
Model
P & L
Balance Sheet
Economic and 
Financial Issues
Valuation Issues
We deliver:
A Monte Carlo simulation 
model tool  that easily links to 
your report and consolidation 
tools.
A customer tailored simulation 
model ready to use for a range 
of problems. Or standard 
industry models.
Services ensuring 
implementation, user 
friendliness and training of key 
personnel.
We understand, design and 
implement with no strain on 
the organization – you are up 
and running in short time with 
our full support.
http://www.strategy-at-risk.com/2009/10/19/
where-do-you-go-from-risk-mapping/ 10
P&L and Balance Simulation
Investments
Financing /
Currency /
Macro
EBITDA
Taxes
Equity Value
Enterprise
Value
Profit & Loss
Balance Sheet
0
50
100
150
200
250
90 115140165190215240265290315340365390415
Interval Upper LimitFrequency
0
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20
30
40
50
60
70
80
90
100
Probability(%)
0
20
40
60
80
100
120
276281286291296301306311316321326331336341346351356361366371
Interval Upper Limit
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30
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50
60
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100
Probability(%)
0
20
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276281286291296301306311316321326331336341346351356361366371
Interval Upper Limit
Frequency
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60
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80
90
100
Probability(%)
0
20
40
60
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100
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276281286291296301306311316321326331336341346351356361366371
Interval Upper Limit
Frequency
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60
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100
Probability(%)
0 10 20 80 90 100 110
0
0,2
0,4
0,6
0,8
1,0
USD
Probability
Operating
Income
Operating
Expenses
Profit
Before Tax
Profit for
the period
0
10
20
30
40
50
60
70
80
90
100
-65 10 85 160 235 310 385
Frequency
0
10
20
30
40
50
60
70
80
90
100
Probability(%)
0 100 200 300 400 5000
0,2
0,4
0,6
0,8
1
USD
Probability
Current
Assets
Fixed Assets
Equity
Liabilities
In the S@R framework all items, whether
from the profit and loss Account or from
the balance sheet, will have individual 
probability distributions (pdf). These pdf’s
are generated by the combination of pdf’s
for the factors of production. Variance will
increase as we move down the items in
the profit and loss account. 
11
www.strategy‐at‐risk.com
Tore Olafsen 
Senior Partner
Email: to@strategy‐at‐risk.com
Paal Fredrik Olafsen 
Senior Partner
Email: po@strategy‐at‐risk.com
Phone: +47 90775433 
12
Strategy@Risk is today a provider of 
advanced simulation models and services to 
clients.
Our software, models and services are 
thoroughly tested, works flawlessly, and are 
used with the satisfaction of clients in 
Scandinavia and Europe for over a decade.
Our cutting edge services and models 
address, analyze and solve a range of client 
problems in the intersection of risk, finance 
and strategy.
Making customers better capable to reveal, 
analyse, plan, communicate and act on 
Strategic risk. This will increase profitability 
and stakeholder value.
• State of the art analysis incorporating all 
risk and uncertainty factors
• Complete and correct simulation models 
based on full accounts, financial and 
strategic regime, full cost, income and 
production structures
• Analysing full effect of strategies on 
project level as well as consequences for 
entity/group
• More than 60 different financial reports
• Recommendations and conclusions on 
designated topics
• Full visualization of findings and results
• Tailor made simulation model for client 
use – or standard industry models
• Complete data sets for simulations
Per Åkenes
Partner Sweden
Email: per.aakenes@allevogroup.com
Phone: +46 708‐89 89 59

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