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Shit in – Shit out
Focus on Outcome and
Value for Customers
@Virtual_Patrick
PO Camp 26.08.2017
“How can my organisation be
more productive?”
“How will lean or agile methods
increase productivity?”
Legitimate “industry” questions,
but only one one focus –
efficiency & costs!
Product Delivery
Building it.
Goal: Ship fast!
• Annually
• Quarterly
• Monthly
• Weekly
• Daily
• Continuous Integration
Product Delivery
Product Discovery vs Delivery
Product Discovery
?
Product Delivery
Building it.
Goal: Ship fast!
• Annually
• Quarterly
• Monthly
• Weekly
• Daily
• Continuous Integration
Product Discovery
Deciding what to build.
Goal: Learn fast.
• Are we meeting stakeholder needs?
• Can customers use it?
• Do customers want our solution?
• Are we solving a problem the customer
cares about?
• Are we driving a desired outcome?
Output
Outcome
Product Discovery
Product Discovery vs Delivery
Product Discovery
Deciding what to build.
Goal: Learn fast.
• Are we meeting stakeholder
needs?
• Can customers use it?
• Do customers want our solution?
• Are we solving a problem the
customer cares about?
• Are we driving a desired outcome?
Product Delivery
Building it.
Goal: Ship fast!
• Annually
• Quarterly
• Monthly
• Weekly
• Daily
• Continuous Integration
Effective: outcome & value driven > Efficient: output & cost driven
Shift the focus from Output to Outcome!
Cynefin
Product Discovery Process
Opportunity
Backlog
Product
Backlog
Ideas to
explore &
problems
to solve
Deliverable
pieces of a
product or
experiment
we’d like
the team to
build
Continuous discovery allows you to take the guesswork out of your product decisions.
Build
• experiments
Measure
• & observe
Learn
• If your solution
is viable
Balance Discovery & Development
Key Takeaways
1. Product Discovery > Product Delivery
2. Focus on outcome instead of output to make an impact
3. Stop guessing, start learning:
experiment, experiment, experiment…!
@Virtual_Patrick
Questions? Feedback. Discussion.
Patrick Sauerwein
http://virtualpatrick.com
@Virtual_Patrick
patrick.sauerwein@gmail.com
Sources and recommended readings:
• Product Talk by Teresa Torres
• User Story Mapping by Jeff Patton
• The Lean Startup by Eric Ries

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Shit in - shit out: Focus on outcome

  • 1. Shit in – Shit out Focus on Outcome and Value for Customers @Virtual_Patrick PO Camp 26.08.2017
  • 2. “How can my organisation be more productive?” “How will lean or agile methods increase productivity?” Legitimate “industry” questions, but only one one focus – efficiency & costs!
  • 3. Product Delivery Building it. Goal: Ship fast! • Annually • Quarterly • Monthly • Weekly • Daily • Continuous Integration
  • 5. Product Discovery vs Delivery Product Discovery ? Product Delivery Building it. Goal: Ship fast! • Annually • Quarterly • Monthly • Weekly • Daily • Continuous Integration
  • 6. Product Discovery Deciding what to build. Goal: Learn fast. • Are we meeting stakeholder needs? • Can customers use it? • Do customers want our solution? • Are we solving a problem the customer cares about? • Are we driving a desired outcome? Output Outcome
  • 8. Product Discovery vs Delivery Product Discovery Deciding what to build. Goal: Learn fast. • Are we meeting stakeholder needs? • Can customers use it? • Do customers want our solution? • Are we solving a problem the customer cares about? • Are we driving a desired outcome? Product Delivery Building it. Goal: Ship fast! • Annually • Quarterly • Monthly • Weekly • Daily • Continuous Integration Effective: outcome & value driven > Efficient: output & cost driven
  • 9. Shift the focus from Output to Outcome!
  • 11. Product Discovery Process Opportunity Backlog Product Backlog Ideas to explore & problems to solve Deliverable pieces of a product or experiment we’d like the team to build Continuous discovery allows you to take the guesswork out of your product decisions. Build • experiments Measure • & observe Learn • If your solution is viable
  • 12. Balance Discovery & Development
  • 13. Key Takeaways 1. Product Discovery > Product Delivery 2. Focus on outcome instead of output to make an impact 3. Stop guessing, start learning: experiment, experiment, experiment…! @Virtual_Patrick
  • 14. Questions? Feedback. Discussion. Patrick Sauerwein http://virtualpatrick.com @Virtual_Patrick patrick.sauerwein@gmail.com Sources and recommended readings: • Product Talk by Teresa Torres • User Story Mapping by Jeff Patton • The Lean Startup by Eric Ries