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Employer branding
- 1. Perception360 Consulting EMPLOYER BRANDING
- 3. The Indian government growth projection : 8.75%
- 5. MBAs : only 23% (Source : RocSearch)
- 7. Talented employees/students have plenty of choices SOME OF THE EMPLOYERS WILL HAVE TO RECRUIT UNEMPLOYBLE EMPLOYEES
- 11. Increased level of staff engagement
- 14. Employees recommending organization as a “preferred” place to work
- 16. Market : Employer Branding’s Perspective 7 www.p360consulting.com Spot light Scatter EMPLOYER BRANDING Aware Unaware Negative/Neutral Positive Loyal Not Loyal
- 17. Employer Branding Foundations 8 www.p360consulting.com
- 18. Employer Branding : Two Fronts Internal Branding Aimed at existing employees Also known as employee engagement To motivate and retain employees Internal Communication, Induction, Internal Events etc External Branding Aimed at potential employees To attract talent Communicating EVP to external stakeholders Campus Events, Recruitment, Use of Social Media etc 9 www.p360consulting.com
- 19. P360 Offerings Communication Design Employer Branding Campus events Social Media Marketing 10 www.p360consulting.com
- 20. Why P360 11 www.p360consulting.com
- 21. Why P360 12 www.p360consulting.com
- 22. Thank You 13 www.p360consulting.com