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© 2001 ClubMom, Inc.  All Rights Reserved Partner Up: Affiliate Marketing in Action Shawn Collins – Affiliate Manager, Clu...
Outline <ul><li>What is Affiliate Marketing? </li></ul><ul><li>The Benefits of Affiliate Marketing </li></ul><ul><li>Becom...
<ul><ul><li>Affiliate Program:  a merchant pays a commission to an affiliate for generating clicks, leads, or sales from a...
<ul><ul><li>Affiliate:  a Web site owner that earns a commission for referring clicks, leads, or sales to a merchant. </li...
<ul><ul><li>Merchant:  an online business that markets and sells goods or services. Merchants establish affiliate programs...
<ul><li>Win / Win Situation </li></ul><ul><ul><li>Merchants gain desired actions or consumer sales. </li></ul></ul><ul><ul...
<ul><li>History of Affiliate Marketing </li></ul><ul><ul><li>The Amazon Associates Program, launched in July 1996, was not...
<ul><li>History of Affiliate Marketing </li></ul><ul><ul><li>LinkShare was the first affiliate solution provider when they...
<ul><li>History of Affiliate Marketing </li></ul><ul><ul><li>First affiliate program directory was Refer-it, launched in D...
<ul><li>Affiliate Marketing Models </li></ul><ul><ul><li>Pay-per-click : affiliate is paid per visitor they send. </li></u...
Outline <ul><li>What is Affiliate Marketing? </li></ul><ul><li>The Benefits of Affiliate Marketing </li></ul><ul><li>Becom...
The Benefits of Affiliate Marketing <ul><ul><li>“ Affiliate marketing is a recession-proof marketing channel.&quot;  </li>...
<ul><li>Is Your Business Suited for Affiliate Marketing? </li></ul><ul><ul><li>Eight of the top ten retail sites  for Marc...
Just the Stats, Part 1 In January 2001, a Forrester Research survey stated that 83 percent of spending by 2003 will be pur...
Just the Stats, Part 2 Jupiter Communications reports that affiliate programs account for 11% of consumer transactions onl...
Just the Stats, Part 3 affiliate metrix, inc.   reported that in 2001, 18% of affiliate programs using the pay per sale mo...
<ul><li>The Key Benefits </li></ul><ul><ul><li>Opportunity to create a powerful and effective marketing network for your p...
Outline <ul><li>What is Affiliate Marketing? </li></ul><ul><li>The Benefits of Affiliate Marketing </li></ul><ul><li>Becom...
Become an Affiliate Yourself and Earn Income  <ul><ul><li>What’s good for the goose is good for the gander. </li></ul></ul>
<ul><li>Free Content for Your Site </li></ul><ul><ul><li>News of all types </li></ul></ul><ul><ul><li>Articles on many sub...
<ul><li>Have Your Affiliate Team Become Affiliates </li></ul><ul><ul><li>360 degree understanding of the industry. </li></...
<ul><li>Better Yet, Hire Affiliates! </li></ul><ul><ul><li>They are already familiar with the industry. </li></ul></ul><ul...
<ul><li>2001 Merchant Report  </li></ul><ul><li>Research and benchmarking from 145 affiliate managers from a cross-section...
© 2001 ClubMom, Inc.  All Rights Reserved Partner Up: Affiliate Marketing in Action Shawn Collins – Affiliate Manager, Clu...
“ Successful Affiliate Marketing for Merchants” By Shawn Collins & Frank Fiore $27.50 US - Que Publishing  ISBN: 078972525...
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Partner Up, Affiliate Marketing In Action

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Partner Up, Affiliate Marketing In Action

  1. 1. © 2001 ClubMom, Inc. All Rights Reserved Partner Up: Affiliate Marketing in Action Shawn Collins – Affiliate Manager, ClubMom, Inc. June 21, 2001 Sponsored by: babcock | jenkins
  2. 2. Outline <ul><li>What is Affiliate Marketing? </li></ul><ul><li>The Benefits of Affiliate Marketing </li></ul><ul><li>Become an Affiliate Yourself and Earn Income </li></ul>
  3. 3. <ul><ul><li>Affiliate Program: a merchant pays a commission to an affiliate for generating clicks, leads, or sales from a graphic or text link located on the affiliate’s site. </li></ul></ul><ul><ul><li>From “Successful Affiliate Marketing for Merchants” </li></ul></ul>What is Affiliate Marketing?
  4. 4. <ul><ul><li>Affiliate: a Web site owner that earns a commission for referring clicks, leads, or sales to a merchant. </li></ul></ul><ul><ul><li>From “Successful Affiliate Marketing for Merchants” </li></ul></ul>What is Affiliate Marketing?
  5. 5. <ul><ul><li>Merchant: an online business that markets and sells goods or services. Merchants establish affiliate programs as a cost-effective method to get consumers to purchase a product, register for a service, fill out a form, or visit a Web site. </li></ul></ul><ul><ul><li>From “Successful Affiliate Marketing for Merchants” </li></ul></ul>What is Affiliate Marketing?
  6. 6. <ul><li>Win / Win Situation </li></ul><ul><ul><li>Merchants gain desired actions or consumer sales. </li></ul></ul><ul><ul><li>Affiliates earn money. </li></ul></ul><ul><li>No Free Lunch – It Takes… </li></ul><ul><ul><li>Hard Work </li></ul></ul><ul><ul><li>Know How </li></ul></ul><ul><ul><li>Time </li></ul></ul>What is Affiliate Marketing?
  7. 7. <ul><li>History of Affiliate Marketing </li></ul><ul><ul><li>The Amazon Associates Program, launched in July 1996, was not the first. </li></ul></ul><ul><ul><li>CDNow came first with their buyweb program in November 1994. </li></ul></ul><ul><ul><li>AutoWeb.com (October 1995), Kbkids.com/BrainPlay.com (January 1996), and EPage (April 1996) all pre-date the Amazon program. </li></ul></ul>What is Affiliate Marketing?
  8. 8. <ul><li>History of Affiliate Marketing </li></ul><ul><ul><li>LinkShare was the first affiliate solution provider when they launched in 1996. </li></ul></ul><ul><ul><li>Be Free also started in 1996. </li></ul></ul><ul><ul><li>Commission Junction launched in November 1998. </li></ul></ul>What is Affiliate Marketing? More info. on affiliate solution providers at www.affiliatemanager.net/asp.htm
  9. 9. <ul><li>History of Affiliate Marketing </li></ul><ul><ul><li>First affiliate program directory was Refer-it, launched in December 1997. </li></ul></ul><ul><ul><li>2-tier, AssociatePrograms.com, CashPile, and ReveNews launched in 1998. </li></ul></ul>What is Affiliate Marketing? More info. on affiliate directories at www.affiliatemanager.net/directories.htm
  10. 10. <ul><li>Affiliate Marketing Models </li></ul><ul><ul><li>Pay-per-click : affiliate is paid per visitor they send. </li></ul></ul><ul><ul><li>Pay-per-lead : affiliate is paid if a visitor it refers submits certain information. </li></ul></ul><ul><ul><li>Pay-per-sale : affiliate is paid a percentage or flat rate for each sale it generates from visitors it directs to you. </li></ul></ul>What is Affiliate Marketing?
  11. 11. Outline <ul><li>What is Affiliate Marketing? </li></ul><ul><li>The Benefits of Affiliate Marketing </li></ul><ul><li>Become an Affiliate Yourself and Earn Income </li></ul>
  12. 12. The Benefits of Affiliate Marketing <ul><ul><li>“ Affiliate marketing is a recession-proof marketing channel.&quot; </li></ul></ul><ul><ul><li>James Marciano, founder of Refer-it </li></ul></ul>
  13. 13. <ul><li>Is Your Business Suited for Affiliate Marketing? </li></ul><ul><ul><li>Eight of the top ten retail sites for March 2001, as ranked by Media Metrix, have an affiliate program. </li></ul></ul><ul><ul><li>If you are selling your goods or services well from your site, affiliates can do it, too! </li></ul></ul><ul><ul><li>BUT… do you have enough margin to offer a competitive commission rate? And are you willing to invest in an affiliate manager, or better, an affiliate team? </li></ul></ul>The Benefits of Affiliate Marketing
  14. 14. Just the Stats, Part 1 In January 2001, a Forrester Research survey stated that 83 percent of spending by 2003 will be pure cost-per-action deals or a hybrid of CPM and performance. This will be up from 62 percent in 2000. The Benefits of Affiliate Marketing
  15. 15. Just the Stats, Part 2 Jupiter Communications reports that affiliate programs account for 11% of consumer transactions online, and they project that figure to grow to 24% by 2002. The Benefits of Affiliate Marketing
  16. 16. Just the Stats, Part 3 affiliate metrix, inc. reported that in 2001, 18% of affiliate programs using the pay per sale model accounted for 21% or more of their company’s retail transactions online. The Benefits of Affiliate Marketing
  17. 17. <ul><li>The Key Benefits </li></ul><ul><ul><li>Opportunity to create a powerful and effective marketing network for your product or service. </li></ul></ul><ul><ul><li>Risk-free advertising. </li></ul></ul><ul><ul><li>Focus on long-term marketing strategy, rather than short-term tactical media buys. </li></ul></ul><ul><ul><li>Reduction in sales and marketing costs. </li></ul></ul>The Benefits of Affiliate Marketing
  18. 18. Outline <ul><li>What is Affiliate Marketing? </li></ul><ul><li>The Benefits of Affiliate Marketing </li></ul><ul><li>Become an Affiliate Yourself and Earn Income </li></ul>
  19. 19. Become an Affiliate Yourself and Earn Income <ul><ul><li>What’s good for the goose is good for the gander. </li></ul></ul>
  20. 20. <ul><li>Free Content for Your Site </li></ul><ul><ul><li>News of all types </li></ul></ul><ul><ul><li>Articles on many subjects </li></ul></ul><ul><ul><li>Web search services </li></ul></ul><ul><ul><li>Local news, weather, entertainment and events </li></ul></ul><ul><ul><li>Sports and stock information </li></ul></ul><ul><ul><li>Auctions </li></ul></ul><ul><ul><li>Consumer reviews and opinions </li></ul></ul>Become an Affiliate Yourself and Earn Income
  21. 21. <ul><li>Have Your Affiliate Team Become Affiliates </li></ul><ul><ul><li>360 degree understanding of the industry. </li></ul></ul><ul><ul><li>Better understanding of affiliate issues. </li></ul></ul><ul><ul><li>First-hand knowledge of the tools and resources needed to create a successful affiliate site. </li></ul></ul>Become an Affiliate Yourself and Earn Income
  22. 22. <ul><li>Better Yet, Hire Affiliates! </li></ul><ul><ul><li>They are already familiar with the industry. </li></ul></ul><ul><ul><li>They are able to help affiliates with basic technical issues, since they have their own site. </li></ul></ul><ul><ul><li>Less training necessary. </li></ul></ul><ul><ul><li>Example: Wendy, a ClubMom affiliate, now runs the BabySongs.com affiliate program. </li></ul></ul>Become an Affiliate Yourself and Earn Income
  23. 23. <ul><li>2001 Merchant Report </li></ul><ul><li>Research and benchmarking from 145 affiliate managers from a cross-section of the industry. Data includes: </li></ul><ul><ul><li>average # of affiliate sites </li></ul></ul><ul><ul><li>conversion rates </li></ul></ul><ul><ul><li>impression numbers </li></ul></ul><ul><ul><li>staffing issues </li></ul></ul><ul><ul><li>affiliate team salaries </li></ul></ul>Available at http://www.affiliatemetrix.com/ For more information about affiliate marketing…
  24. 24. © 2001 ClubMom, Inc. All Rights Reserved Partner Up: Affiliate Marketing in Action Shawn Collins – Affiliate Manager, ClubMom, Inc. [email_address] 646-435-6513 http://www.affiliatemanager.net
  25. 25. “ Successful Affiliate Marketing for Merchants” By Shawn Collins & Frank Fiore $27.50 US - Que Publishing ISBN: 0789725258 “ If you run an affiliate program, you need this book.” – Allan Gardyne, AssociatePrograms.com Available at http://www.affiliatemanager.net/buynow.htm For more information about affiliate marketing…

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