SlideShare uma empresa Scribd logo
1 de 16
Baixar para ler offline
OYE! Business Intelligence
JANE THE VIRGIN
Hispanics Are Talking and Engaging!
Table of Contents
1. Methodology
2. About this Report
3. Social Media Network Analysis
3.1 Social Network Analysis
3.2 Linguistic Analysis
3.3 Geographic Analysis
3.4 Gender & Sentiment
5.5 Social Channels & Trends
4. Hispanic Influencers
4.1 Hispanic Online Influencer
4.2 Social Trends
6.3 Positive Trending
9. Company Overview
2
OYE! Business Intelligence reports bridge the cultural gap
between the Hispanic market and brands.
Our reports deliver in-depth insights into the conversations
occurring on social networks, news sources, and surveys
providing a competitive advantage for brands and organizations
in the U.S. and Latin America.
OYE! provides monthly subscriptions to industry and
brand reporting.
OYE! reports are generated
by analyzing the following:
Methodology
Targeted keywords focus on the breadth and depth
associated with the brand.
Geographic location of the source of conversations
about the brand.
Natural linguistic semantics produced in all variations
of Spanish spoken on social media streams.
Qualitative semantic markers within the conversations
captured.
Quantitative patterns that indicate trends and
measures of success for advertisement campaigns.
Insights into the
Hispanic Market
Brand Report for Ford Motor Co. Presented by OYE!
3
About this Report
The OYE! team collected and
analyzed conversations among
Spanish speaking and bilingual
Latinos, on Twitter during a period of
three weeks. One week was
captured before the show aired, and
two weeks were captured after the
launching of the show on the CW
Network.
The OYE! report shows highly
engaged Latinos eager to share their
love for the show and to hold a
dialogue about their deep connection
with each of the actors/characters in
the show. Latinos also share their
strong support towards two of the
invited guests to Jane The Virgin:
Paulina Rubio and famous musician
Juanes.
Enjoy the OYE! insights!
4
Insights from Online Hispanic Conversation
Based on the tracked conversations, Jaime Camil is the most popular actor on the show.
Latino artists mentioned are: Thalia, Paulina Rubio, Ariana Grande, and Juanes.
Social Network Analysis
Jane The Virgin
Brand Report for Ford Motor Co. Presented by OYE!
1
51
101
151
201
251
301
351
401
451
Gina
Rodriguez
Justin
Baldoni
Andrea
Navedo
Jaime
Camil
Brett Dier Ivonne
Coll
Actors Mentioned
1
51
101
151
201
251
301
351
401
451
Artists Trending
5
Volume of Conversations
Conversations seem to be strong three out of the seven days of the week. Monday the day in
which the show airs had the most conversations followed by Tuesday and Wednesday.
Sunday also reflected a spike in volume as fans start to build expectations about the show.
Brand Report for Ford Motor Co. Presented by OYE!
Social Network Analysis
Jane The Virgin
Conversations made by Latinos regarding the show tend to increase
considerably on Monday prior and during the show. This spike in
conversations continues until Tuesday and slowly decreases until the day
prior to the show airs (Sunday) when conversations start to increase again.
Latinos
Online
1
51
101
151
201
251
301
351
401
451
501
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
6
Language Breakdown in the US
Even though the show is mostly in English, online conversations among fans are heavily inclined to
Spanish with a clear east and west coast presence.
Brand Report for Ford Motor Co. Presented by OYE!
Linguistic Analysis
Jane The Virgin
The east coast is characterized by English speaking fans while in the West
coast we saw a mix of languages, in particular southern California with
conversations in Spanglish (Bilingual on the pie chart). Florida also showed
a mix of languages.
Language
Preference
Top Five
Cities
4%
41%55% Bilingual
English
Spanish
Note: Contact the OYE! for LATAM insights.
7
Volume of Conversations in the US
OYE! heat map shows that most conversations happened in southern California while New
York and New Jersey dominated the east coast.
Brand Report for Ford Motor Co. Presented by OYE!
Geographic Analysis
Jane The Virgin
The city of Los Angeles had the highest volume of conversations for Jane the
Virgin followed by the New York area and Miami. Chicago and Las Vegas
both represent a good opportunity to engage with fans.
Top Five
States
Top Five
Cities
Note: Contact the OYE! for LATAM insights.
2%
57%
3%
1%
8%
1%
2%
3%
1% 22%
Phoenix
Los Angeles
Chicago
Dallas
Miami
Long Beach
Massachusetts
Vegas
Newark, NJ
New York City
Gender and Sentiment
Our data shows that men are very active in conversations about Jane the Virgin.
The sentiment for Jane The Virgin is mostly positive or informative with no negative content.
Brand Report for Ford Motor Co. Presented by OYE!
Gender & Sentiment
Jane The Virgin
The gap between male and female volume of conversation is not far off.
High percent of males are actively sharing conversations about the show
even though females are the dominant gender for this TV show.
Top Five
States
Top Five
Cities
59%
41%
Female
Male
While there were no negative conversations there is a high percentage of
neutral conversations (44%) that could potentially be converted into positive
conversations.
Sentiment
Analysis
56%
0%
44%
Positive
Negative
Neutral
Gender
Segmentation
Top Five
Cities
9
JANE THE VIRGIN. Hispanics Are Talking!
Brand Report for Ford Motor Co. Presented by OYE!
Hispanics Online - Influencers
Jane The Virgin
Social Trends - Keywords
Jaime Camil is the most mentioned name among all the analyzed conversations. The actors
of this show are actively tweeting, driving conversations and sharing behind the scenes
images on Twitter.
27%
3%
9%
56%
4%
Gina Rodriguez
Justin Baldoni
Andrea Navedo
Jaime Camil
Brett Dier
Ivonne Coll
Jaime Camil was the most mentioned name during our analysis where 56% of
the conversations actually mentioned the artist in some fashion, followed
second by Gina Rodriguez.
Who’s
Trending
Top Five
Cities
“@etnow: Calling all #Scrubs fans: Judy
Reyes is joining #JaneTheVirgin!
@jaimecamil”
RT’s: 80
FAV’s: 293
USER WITH THE MOST RT:
@manuelveraortiz
117K Followers
SOCIAL INFLUENCER
+ Emotional Connection
11
Brand Report for Ford Motor Co. Presented by OYE!
Hispanics Online - Influencers
Jane The Virgin
Social Trends - Twitter
Jaime Camil is one of the favorite actors among the analyzed conversations. Fans enjoy
sharing moments of the show and expressing their love and support for the actor.
12
Brand Report for Ford Motor Co. Presented by OYE!
Hispanics Online - Influencers
Jane The Virgin
Social Trends – Word Cloud
#JaneTheVirgin was the phrase that was used the most in conversations, followed by “Paulina
Rubio” and “Telenovela”. It is interesting to note that a high amount of the trending
conversations are actually in Spanish.
The hahstag that had the highest mentions carried the name of the show as in
#JaneTheVirgin. This hashtag was used in conversations made by fans and
actors themselves.
Keyword
Trending
Top Five
Cities
4%
82%
3%
2% 3% 1% 5%
#JuanaLaVirgen
#JaneTheVirgin
#Latina
#camilocas
#Entérate
#JaimeCamil
#latinpower
“Necesitamos su voto! / We need your vote!
VOTE FOR #JanetheVirgin! Fall TV
Popularity Contest 2014:… @tvguide ”
RT’s: 309
FAV’s: 533
USER WITH THE MOST RT FOR
#JANETHEVIRGIN:
@jaimecamil
3.45M Followers
SOCIAL INFLUENCER
+ Emotional Connection
Top Hashtags:
13
Brand Report for Ford Motor Co. Presented by OYE!
Hispanics Online - Verbatim
Jane The Virgin
Positive Hispanic Social Listening
Conversations for Jane The Virgin demonstrated strong support for the show with individuals
voting and expressing positive comments about it.
Several conversations included a sense of pride for having a Latina female as the main
character. Other, show a positive reaction to the more realistic portrayal of Hispanic versus
those seen in past shows such as “Ugly Betty”
TOP TWEET BASED ON REACH:
@paurubio
9.53M Followers
SOCIAL INFLUENCER
(+) Emotional Connection
14
OYE! Business Intelligence
Contact OYE!
This report is not for sale, for reference only.
All images included in this report are images uploaded by fans
and actors on Twitter.
Contact us:
Natasha Pongonis, Co-founder
Columbus, Ohio
Natasha@oyeintelligence.com
Eric Diaz, Co-founder
Phoenix, Arizona
Eric@oyeintelligence.com
The views and opinions from this report are based on the number of tweets analyzed
between October 06, 2014 and October 29, 2014 and do not necessarily represent the
views and opinions of the CW Network.
Brand Report for Ford Motor Co. Presented by OYE!
Contact OYE!
15
JANE THE VIRGIN. Hispanics Are Talking!

Mais conteúdo relacionado

Destaque

Zarubizhna literatura-9-klas-pivnyuk-grebnicka
Zarubizhna literatura-9-klas-pivnyuk-grebnickaZarubizhna literatura-9-klas-pivnyuk-grebnicka
Zarubizhna literatura-9-klas-pivnyuk-grebnickafreegdz
 
Curtin_PFD_Intranet_Design
Curtin_PFD_Intranet_DesignCurtin_PFD_Intranet_Design
Curtin_PFD_Intranet_DesignAndy Sharp
 
Geometriya 10-klas-bilyanina-shvec
Geometriya 10-klas-bilyanina-shvecGeometriya 10-klas-bilyanina-shvec
Geometriya 10-klas-bilyanina-shvecfreegdz
 
Programming with effects - Graham Hutton
Programming with effects - Graham HuttonProgramming with effects - Graham Hutton
Programming with effects - Graham HuttonWen-Shih Chao
 
The Philippine Digital Strategy 2011-2016
The Philippine Digital Strategy 2011-2016The Philippine Digital Strategy 2011-2016
The Philippine Digital Strategy 2011-2016Sonnie Santos
 

Destaque (10)

Final final pitch
Final final pitchFinal final pitch
Final final pitch
 
Zarubizhna literatura-9-klas-pivnyuk-grebnicka
Zarubizhna literatura-9-klas-pivnyuk-grebnickaZarubizhna literatura-9-klas-pivnyuk-grebnicka
Zarubizhna literatura-9-klas-pivnyuk-grebnicka
 
Question 3
Question 3Question 3
Question 3
 
Curtin_PFD_Intranet_Design
Curtin_PFD_Intranet_DesignCurtin_PFD_Intranet_Design
Curtin_PFD_Intranet_Design
 
Geometriya 10-klas-bilyanina-shvec
Geometriya 10-klas-bilyanina-shvecGeometriya 10-klas-bilyanina-shvec
Geometriya 10-klas-bilyanina-shvec
 
ARS Poster
ARS PosterARS Poster
ARS Poster
 
Programming with effects - Graham Hutton
Programming with effects - Graham HuttonProgramming with effects - Graham Hutton
Programming with effects - Graham Hutton
 
The Philippine Digital Strategy 2011-2016
The Philippine Digital Strategy 2011-2016The Philippine Digital Strategy 2011-2016
The Philippine Digital Strategy 2011-2016
 
Autodictados, dictados mudos
Autodictados, dictados mudosAutodictados, dictados mudos
Autodictados, dictados mudos
 
Static variable
Static variableStatic variable
Static variable
 

Semelhante a JANE THE VIRGIN. Hispanics Are Talking!

Thinknow Social Media Report 2019
Thinknow Social Media Report 2019Thinknow Social Media Report 2019
Thinknow Social Media Report 2019ThinkNow
 
Hispanic Marketing in The Age of Social and Mobile Media
Hispanic Marketing in The Age of Social and Mobile MediaHispanic Marketing in The Age of Social and Mobile Media
Hispanic Marketing in The Age of Social and Mobile MediaimpreMedia
 
Impremedia social-webinar-oct-2011-revfinal-111026141658-phpapp01
Impremedia social-webinar-oct-2011-revfinal-111026141658-phpapp01Impremedia social-webinar-oct-2011-revfinal-111026141658-phpapp01
Impremedia social-webinar-oct-2011-revfinal-111026141658-phpapp01Aymee Zubizarreta
 
Impremedia Social Media And Mobile Insights
Impremedia Social Media And Mobile InsightsImpremedia Social Media And Mobile Insights
Impremedia Social Media And Mobile Insightsarlopez81
 
The Power of Branded Entertainment
The Power of Branded EntertainmentThe Power of Branded Entertainment
The Power of Branded EntertainmentLeslieCollin
 
Why marketing to Hispanics with Social Media works: Social Media Spanish pres...
Why marketing to Hispanics with Social Media works: Social Media Spanish pres...Why marketing to Hispanics with Social Media works: Social Media Spanish pres...
Why marketing to Hispanics with Social Media works: Social Media Spanish pres...Nativa
 
Hispanic Millennial Project - Wave 5 - Media, Entertainment & Technology
Hispanic Millennial Project - Wave 5 - Media, Entertainment & TechnologyHispanic Millennial Project - Wave 5 - Media, Entertainment & Technology
Hispanic Millennial Project - Wave 5 - Media, Entertainment & TechnologyThinkNow
 
The Hispanic Millennial Project Wave 5: Media, Entertainment & Technology - A...
The Hispanic Millennial Project Wave 5: Media, Entertainment & Technology - A...The Hispanic Millennial Project Wave 5: Media, Entertainment & Technology - A...
The Hispanic Millennial Project Wave 5: Media, Entertainment & Technology - A...ThinkNow
 
Hispanic American Teens and Chonga Girls 2010
Hispanic American Teens and Chonga Girls 2010Hispanic American Teens and Chonga Girls 2010
Hispanic American Teens and Chonga Girls 2010UNO Entertainment
 
Hispanic American Teens & Chonga Girls 2010
Hispanic American Teens & Chonga Girls 2010Hispanic American Teens & Chonga Girls 2010
Hispanic American Teens & Chonga Girls 2010magdamena
 
Black Consumer Project Wave 4 - Media + Entertainment
Black Consumer Project Wave 4 - Media + EntertainmentBlack Consumer Project Wave 4 - Media + Entertainment
Black Consumer Project Wave 4 - Media + EntertainmentThinkNow
 
Netflix Sample Hispanic Intelligence Report
Netflix Sample Hispanic Intelligence ReportNetflix Sample Hispanic Intelligence Report
Netflix Sample Hispanic Intelligence ReportOYE! Intelligence
 
Latinos and Social Media
Latinos and Social MediaLatinos and Social Media
Latinos and Social MediaIrina Skaya
 
USA Police: #Peacemakers by Dan Flora & Joanna Reyes - #BHMASLife
USA Police: #Peacemakers by Dan Flora & Joanna Reyes - #BHMASLifeUSA Police: #Peacemakers by Dan Flora & Joanna Reyes - #BHMASLife
USA Police: #Peacemakers by Dan Flora & Joanna Reyes - #BHMASLifeBrandhome
 
Monterey Facebook Report
Monterey Facebook ReportMonterey Facebook Report
Monterey Facebook Reportkprantil
 
2015 Latino Summit: Communicating Your Message Effectively
2015 Latino Summit: Communicating Your Message Effectively2015 Latino Summit: Communicating Your Message Effectively
2015 Latino Summit: Communicating Your Message EffectivelySenate Hispanic Caucus
 

Semelhante a JANE THE VIRGIN. Hispanics Are Talking! (20)

OYE! The Latino Vote
OYE! The Latino VoteOYE! The Latino Vote
OYE! The Latino Vote
 
Thinknow Social Media Report 2019
Thinknow Social Media Report 2019Thinknow Social Media Report 2019
Thinknow Social Media Report 2019
 
OYE! Fast Food Report
OYE! Fast Food ReportOYE! Fast Food Report
OYE! Fast Food Report
 
Hispanic Marketing in The Age of Social and Mobile Media
Hispanic Marketing in The Age of Social and Mobile MediaHispanic Marketing in The Age of Social and Mobile Media
Hispanic Marketing in The Age of Social and Mobile Media
 
Impremedia social-webinar-oct-2011-revfinal-111026141658-phpapp01
Impremedia social-webinar-oct-2011-revfinal-111026141658-phpapp01Impremedia social-webinar-oct-2011-revfinal-111026141658-phpapp01
Impremedia social-webinar-oct-2011-revfinal-111026141658-phpapp01
 
Impremedia Social Media And Mobile Insights
Impremedia Social Media And Mobile InsightsImpremedia Social Media And Mobile Insights
Impremedia Social Media And Mobile Insights
 
The Power of Branded Entertainment
The Power of Branded EntertainmentThe Power of Branded Entertainment
The Power of Branded Entertainment
 
Why marketing to Hispanics with Social Media works: Social Media Spanish pres...
Why marketing to Hispanics with Social Media works: Social Media Spanish pres...Why marketing to Hispanics with Social Media works: Social Media Spanish pres...
Why marketing to Hispanics with Social Media works: Social Media Spanish pres...
 
Hispanic Millennial Project - Wave 5 - Media, Entertainment & Technology
Hispanic Millennial Project - Wave 5 - Media, Entertainment & TechnologyHispanic Millennial Project - Wave 5 - Media, Entertainment & Technology
Hispanic Millennial Project - Wave 5 - Media, Entertainment & Technology
 
African
AfricanAfrican
African
 
The Hispanic Millennial Project Wave 5: Media, Entertainment & Technology - A...
The Hispanic Millennial Project Wave 5: Media, Entertainment & Technology - A...The Hispanic Millennial Project Wave 5: Media, Entertainment & Technology - A...
The Hispanic Millennial Project Wave 5: Media, Entertainment & Technology - A...
 
Hispanic American Teens and Chonga Girls 2010
Hispanic American Teens and Chonga Girls 2010Hispanic American Teens and Chonga Girls 2010
Hispanic American Teens and Chonga Girls 2010
 
Hispanic American Teens & Chonga Girls 2010
Hispanic American Teens & Chonga Girls 2010Hispanic American Teens & Chonga Girls 2010
Hispanic American Teens & Chonga Girls 2010
 
Black Consumer Project Wave 4 - Media + Entertainment
Black Consumer Project Wave 4 - Media + EntertainmentBlack Consumer Project Wave 4 - Media + Entertainment
Black Consumer Project Wave 4 - Media + Entertainment
 
Netflix Sample Hispanic Intelligence Report
Netflix Sample Hispanic Intelligence ReportNetflix Sample Hispanic Intelligence Report
Netflix Sample Hispanic Intelligence Report
 
Latinos and Social Media
Latinos and Social MediaLatinos and Social Media
Latinos and Social Media
 
USA Police: #Peacemakers by Dan Flora & Joanna Reyes - #BHMASLife
USA Police: #Peacemakers by Dan Flora & Joanna Reyes - #BHMASLifeUSA Police: #Peacemakers by Dan Flora & Joanna Reyes - #BHMASLife
USA Police: #Peacemakers by Dan Flora & Joanna Reyes - #BHMASLife
 
Monterey Facebook Report
Monterey Facebook ReportMonterey Facebook Report
Monterey Facebook Report
 
MTVMediaPlan
MTVMediaPlanMTVMediaPlan
MTVMediaPlan
 
2015 Latino Summit: Communicating Your Message Effectively
2015 Latino Summit: Communicating Your Message Effectively2015 Latino Summit: Communicating Your Message Effectively
2015 Latino Summit: Communicating Your Message Effectively
 

Último

Inside Look: Brooke Monk's Exclusive OnlyFans Content Production
Inside Look: Brooke Monk's Exclusive OnlyFans Content ProductionInside Look: Brooke Monk's Exclusive OnlyFans Content Production
Inside Look: Brooke Monk's Exclusive OnlyFans Content Productionget joys
 
Holi:: "The Festival of Colors in India"
Holi:: "The Festival of Colors in India"Holi:: "The Festival of Colors in India"
Holi:: "The Festival of Colors in India"IdolsArts
 
How the fever night scores above your mundane nightlife occurrence
How the fever night scores above your mundane nightlife occurrenceHow the fever night scores above your mundane nightlife occurrence
How the fever night scores above your mundane nightlife occurrenceJFI Production
 
Young adult book quiz by SJU quizzers.ppt
Young adult book quiz by SJU quizzers.pptYoung adult book quiz by SJU quizzers.ppt
Young adult book quiz by SJU quizzers.pptSJU Quizzers
 
5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life
5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life
5 Moments of Everyday Self-Loathing That Perfectly Describe Your LifeSalty Vixen Stories & More
 
Taylor Swift quiz( with answers) by SJU quizzers
Taylor Swift quiz( with answers) by SJU quizzersTaylor Swift quiz( with answers) by SJU quizzers
Taylor Swift quiz( with answers) by SJU quizzersSJU Quizzers
 
"Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ...
"Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ..."Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ...
"Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ...RAGHURAMYC
 
The Hardest Part About Picking A Show To Watch (Comics)
The Hardest Part About Picking A Show To Watch (Comics)The Hardest Part About Picking A Show To Watch (Comics)
The Hardest Part About Picking A Show To Watch (Comics)Salty Vixen Stories & More
 

Último (8)

Inside Look: Brooke Monk's Exclusive OnlyFans Content Production
Inside Look: Brooke Monk's Exclusive OnlyFans Content ProductionInside Look: Brooke Monk's Exclusive OnlyFans Content Production
Inside Look: Brooke Monk's Exclusive OnlyFans Content Production
 
Holi:: "The Festival of Colors in India"
Holi:: "The Festival of Colors in India"Holi:: "The Festival of Colors in India"
Holi:: "The Festival of Colors in India"
 
How the fever night scores above your mundane nightlife occurrence
How the fever night scores above your mundane nightlife occurrenceHow the fever night scores above your mundane nightlife occurrence
How the fever night scores above your mundane nightlife occurrence
 
Young adult book quiz by SJU quizzers.ppt
Young adult book quiz by SJU quizzers.pptYoung adult book quiz by SJU quizzers.ppt
Young adult book quiz by SJU quizzers.ppt
 
5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life
5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life
5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life
 
Taylor Swift quiz( with answers) by SJU quizzers
Taylor Swift quiz( with answers) by SJU quizzersTaylor Swift quiz( with answers) by SJU quizzers
Taylor Swift quiz( with answers) by SJU quizzers
 
"Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ...
"Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ..."Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ...
"Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ...
 
The Hardest Part About Picking A Show To Watch (Comics)
The Hardest Part About Picking A Show To Watch (Comics)The Hardest Part About Picking A Show To Watch (Comics)
The Hardest Part About Picking A Show To Watch (Comics)
 

JANE THE VIRGIN. Hispanics Are Talking!

  • 1. OYE! Business Intelligence JANE THE VIRGIN Hispanics Are Talking and Engaging!
  • 2. Table of Contents 1. Methodology 2. About this Report 3. Social Media Network Analysis 3.1 Social Network Analysis 3.2 Linguistic Analysis 3.3 Geographic Analysis 3.4 Gender & Sentiment 5.5 Social Channels & Trends 4. Hispanic Influencers 4.1 Hispanic Online Influencer 4.2 Social Trends 6.3 Positive Trending 9. Company Overview 2
  • 3. OYE! Business Intelligence reports bridge the cultural gap between the Hispanic market and brands. Our reports deliver in-depth insights into the conversations occurring on social networks, news sources, and surveys providing a competitive advantage for brands and organizations in the U.S. and Latin America. OYE! provides monthly subscriptions to industry and brand reporting. OYE! reports are generated by analyzing the following: Methodology Targeted keywords focus on the breadth and depth associated with the brand. Geographic location of the source of conversations about the brand. Natural linguistic semantics produced in all variations of Spanish spoken on social media streams. Qualitative semantic markers within the conversations captured. Quantitative patterns that indicate trends and measures of success for advertisement campaigns. Insights into the Hispanic Market Brand Report for Ford Motor Co. Presented by OYE! 3
  • 4. About this Report The OYE! team collected and analyzed conversations among Spanish speaking and bilingual Latinos, on Twitter during a period of three weeks. One week was captured before the show aired, and two weeks were captured after the launching of the show on the CW Network. The OYE! report shows highly engaged Latinos eager to share their love for the show and to hold a dialogue about their deep connection with each of the actors/characters in the show. Latinos also share their strong support towards two of the invited guests to Jane The Virgin: Paulina Rubio and famous musician Juanes. Enjoy the OYE! insights! 4
  • 5. Insights from Online Hispanic Conversation Based on the tracked conversations, Jaime Camil is the most popular actor on the show. Latino artists mentioned are: Thalia, Paulina Rubio, Ariana Grande, and Juanes. Social Network Analysis Jane The Virgin Brand Report for Ford Motor Co. Presented by OYE! 1 51 101 151 201 251 301 351 401 451 Gina Rodriguez Justin Baldoni Andrea Navedo Jaime Camil Brett Dier Ivonne Coll Actors Mentioned 1 51 101 151 201 251 301 351 401 451 Artists Trending 5
  • 6. Volume of Conversations Conversations seem to be strong three out of the seven days of the week. Monday the day in which the show airs had the most conversations followed by Tuesday and Wednesday. Sunday also reflected a spike in volume as fans start to build expectations about the show. Brand Report for Ford Motor Co. Presented by OYE! Social Network Analysis Jane The Virgin Conversations made by Latinos regarding the show tend to increase considerably on Monday prior and during the show. This spike in conversations continues until Tuesday and slowly decreases until the day prior to the show airs (Sunday) when conversations start to increase again. Latinos Online 1 51 101 151 201 251 301 351 401 451 501 Monday Tuesday Wednesday Thursday Friday Saturday Sunday 6
  • 7. Language Breakdown in the US Even though the show is mostly in English, online conversations among fans are heavily inclined to Spanish with a clear east and west coast presence. Brand Report for Ford Motor Co. Presented by OYE! Linguistic Analysis Jane The Virgin The east coast is characterized by English speaking fans while in the West coast we saw a mix of languages, in particular southern California with conversations in Spanglish (Bilingual on the pie chart). Florida also showed a mix of languages. Language Preference Top Five Cities 4% 41%55% Bilingual English Spanish Note: Contact the OYE! for LATAM insights. 7
  • 8. Volume of Conversations in the US OYE! heat map shows that most conversations happened in southern California while New York and New Jersey dominated the east coast. Brand Report for Ford Motor Co. Presented by OYE! Geographic Analysis Jane The Virgin The city of Los Angeles had the highest volume of conversations for Jane the Virgin followed by the New York area and Miami. Chicago and Las Vegas both represent a good opportunity to engage with fans. Top Five States Top Five Cities Note: Contact the OYE! for LATAM insights. 2% 57% 3% 1% 8% 1% 2% 3% 1% 22% Phoenix Los Angeles Chicago Dallas Miami Long Beach Massachusetts Vegas Newark, NJ New York City
  • 9. Gender and Sentiment Our data shows that men are very active in conversations about Jane the Virgin. The sentiment for Jane The Virgin is mostly positive or informative with no negative content. Brand Report for Ford Motor Co. Presented by OYE! Gender & Sentiment Jane The Virgin The gap between male and female volume of conversation is not far off. High percent of males are actively sharing conversations about the show even though females are the dominant gender for this TV show. Top Five States Top Five Cities 59% 41% Female Male While there were no negative conversations there is a high percentage of neutral conversations (44%) that could potentially be converted into positive conversations. Sentiment Analysis 56% 0% 44% Positive Negative Neutral Gender Segmentation Top Five Cities 9
  • 11. Brand Report for Ford Motor Co. Presented by OYE! Hispanics Online - Influencers Jane The Virgin Social Trends - Keywords Jaime Camil is the most mentioned name among all the analyzed conversations. The actors of this show are actively tweeting, driving conversations and sharing behind the scenes images on Twitter. 27% 3% 9% 56% 4% Gina Rodriguez Justin Baldoni Andrea Navedo Jaime Camil Brett Dier Ivonne Coll Jaime Camil was the most mentioned name during our analysis where 56% of the conversations actually mentioned the artist in some fashion, followed second by Gina Rodriguez. Who’s Trending Top Five Cities “@etnow: Calling all #Scrubs fans: Judy Reyes is joining #JaneTheVirgin! @jaimecamil” RT’s: 80 FAV’s: 293 USER WITH THE MOST RT: @manuelveraortiz 117K Followers SOCIAL INFLUENCER + Emotional Connection 11
  • 12. Brand Report for Ford Motor Co. Presented by OYE! Hispanics Online - Influencers Jane The Virgin Social Trends - Twitter Jaime Camil is one of the favorite actors among the analyzed conversations. Fans enjoy sharing moments of the show and expressing their love and support for the actor. 12
  • 13. Brand Report for Ford Motor Co. Presented by OYE! Hispanics Online - Influencers Jane The Virgin Social Trends – Word Cloud #JaneTheVirgin was the phrase that was used the most in conversations, followed by “Paulina Rubio” and “Telenovela”. It is interesting to note that a high amount of the trending conversations are actually in Spanish. The hahstag that had the highest mentions carried the name of the show as in #JaneTheVirgin. This hashtag was used in conversations made by fans and actors themselves. Keyword Trending Top Five Cities 4% 82% 3% 2% 3% 1% 5% #JuanaLaVirgen #JaneTheVirgin #Latina #camilocas #Entérate #JaimeCamil #latinpower “Necesitamos su voto! / We need your vote! VOTE FOR #JanetheVirgin! Fall TV Popularity Contest 2014:… @tvguide ” RT’s: 309 FAV’s: 533 USER WITH THE MOST RT FOR #JANETHEVIRGIN: @jaimecamil 3.45M Followers SOCIAL INFLUENCER + Emotional Connection Top Hashtags: 13
  • 14. Brand Report for Ford Motor Co. Presented by OYE! Hispanics Online - Verbatim Jane The Virgin Positive Hispanic Social Listening Conversations for Jane The Virgin demonstrated strong support for the show with individuals voting and expressing positive comments about it. Several conversations included a sense of pride for having a Latina female as the main character. Other, show a positive reaction to the more realistic portrayal of Hispanic versus those seen in past shows such as “Ugly Betty” TOP TWEET BASED ON REACH: @paurubio 9.53M Followers SOCIAL INFLUENCER (+) Emotional Connection 14
  • 15. OYE! Business Intelligence Contact OYE! This report is not for sale, for reference only. All images included in this report are images uploaded by fans and actors on Twitter. Contact us: Natasha Pongonis, Co-founder Columbus, Ohio Natasha@oyeintelligence.com Eric Diaz, Co-founder Phoenix, Arizona Eric@oyeintelligence.com The views and opinions from this report are based on the number of tweets analyzed between October 06, 2014 and October 29, 2014 and do not necessarily represent the views and opinions of the CW Network. Brand Report for Ford Motor Co. Presented by OYE! Contact OYE! 15