1. The document discusses opportunities for boosting exports from the Atlanta region. It notes that Atlanta is already a major exporter but lags in export intensity and growth compared to other metro areas. 2. Metro areas play a unique role in boosting exports through organizing trade missions, coordinating federal, state, and local export programs, and mainstreaming exports. An export plan could help double Atlanta's exports in five years. 3. The plan would target key industries, develop strategies to leverage major exporters and improve support for small businesses. It would also work to develop networks and position Atlanta as globally engaged.

1. Going Global:
Opportunities for the Atlanta Region
Metropolitan Policy Program GCI Export Roundtable - Atlanta, GA / March 19, 2013
at BROOKINGS
1

2. The U.S. Economy Has Grown Very Few Jobs in the Sector That Drives Prosperity
=
Tradable
Local Jobs
Sector Job
Source: Ezell, Stephen and Robert Atkinson, 2012, “Fifty Ways to Leaver Your
Competitiveness Woes Behind,” ITIF.
2

3. The U.S. Economy Has Grown Very Few Jobs in the Sector That Drives Prosperity
2%
= incremental job growth in the
U.S. between 1990-2008 from
tradable sectors
Tradable
Local Jobs
Sector Job
Source: Ezell, Stephen and Robert Atkinson, 2012, “Fifty Ways to Leaver Your Source: Michael Spence, “The Evolving Structure of the American Economy and the
Competitiveness Woes Behind,” ITIF. Employment Challenge,” Council on Foreign Relations, 2011.
2

4. The New Reality: Growth Markets Are Increasingly Located Outside of the U.S.
Global GDP
29%
BIC Countries
18.3%
US
2016
Source: International Monetary Fund, World Economic Outlook Database, April 2010; UN Department of
Economic-Social Affairs, World Urbanization Prospects, 2009
3

5. The New Reality: Growth Markets Are Increasingly Located Outside of the U.S.
Global GDP
29%
$ 21 trillion
BIC Countries
global middle class consumption in 2000
18.3%
US
2016
Source: International Monetary Fund, World Economic Outlook Database, April 2010; UN Department of
Economic-Social Affairs, World Urbanization Prospects, 2009
3

6. The New Reality: Growth Markets Are Increasingly Located Outside of the U.S.
Global GDP
29%
$ 31 trillion
BIC Countries
global middle class consumption in 2020
18.3%
US
2016
Source: International Monetary Fund, World Economic Outlook Database, April 2010; UN Department of
Economic-Social Affairs, World Urbanization Prospects, 2009
3

7. The New Reality: Growth Markets Are Increasingly Located Outside of the U.S.
1. Macau, Macau 11. Jakarta, Indonesia
2. Perth, Australia 12. Zhongshan, China
3. Riyadh, Saudi Arabia 13. Delhi, India
4. Xiamen, China 14. Jeddah-Mecca, Saudi Arabia
Top 20 Global
Metros, Economic 5. Changsha, China 15. Shenzhen, China
Performance 6. Fuzhou, China 16. Ningbo, China
(2011-2012) 7. San Juan, Puerto Rico 17. Zhuhai, China
8. Hangzhou, China 18. Wulumuqi, China
9. Wuhan, China 19. Kunming, China
10. Hefei, China 20. Dongying, China
Source: Istrate, Emilia and Carey Anne Nadeau, 2012, “Global MetroMonitor 2012,” Brookings.
4

8. 1 2 3
Exports will be a key driver
1 of the next economy
5

9. Leaders Will Harness the Potential of Global Trade
Global Exports Value Exports Share of U.S. GDP Growth
(2009-2011, trillions) (2010-2011)
$17.8
$14.9
$12.4
46%
2009 2010 2011
Source: International Monetary Fund, Direction of Trade Statistics (December 2012), Emilia Istrate and Nick Marchio, “Export Nation 2012,” Brookings, 2012.
6

10. The U.S. Has a $194 Billion Trade Surplus in Services
U.S. Balance of Trade by Services Sector, 2011
(billions)
Financial
Software Licenses
Travel
Other Business
Industrial Licenses
Education
Management Consulting
Passenger Fares
Telecommunications
Research & Development
Computing
Freight & Port Use
Insurance
-$40 -$30 -$20 -$10 $0 $10 $20 $30 $40 $50 $60
Source: Economics and Statistics Administration, 2011, “U.S. Trade in Private Services,” Washington, DC
7

11. Going Global Pays Off for Small and Medium Enterprises
U.S. Manufacturing Firms Revenue Growth
(2005-2009)
37%
-7%
Exporting Non-
Exporting
Source: U.S. International Trade Commission, 2010, “Small and Medium-Sized Enterprises: Characteristics and Performance,” Washington,
8

12. The U.S. Is an Under-Exporter
Exports Share of GDP 30% 29% 22%
2011
13%
China Canada India
15% 15%
Japan European Union
United States
Source: Brookings analysis of WTO and EIU data, 2011
9

13. The U.S. Is an Under-Exporter
1% of all U.S. firms export
42%
of surveyed middle-market
U.S. firms operate entirely
within the U.S.
Source: Economist Intelligence Unit, “U.S. Middle Market Firms and the Global Marketplace: Should I
Source: International Trade Administration
Stay or Should I Go,” 2013.
10

14. The U.S. Is an Under-Exporter
1% of all U.S. firms export
4%of surveyed middle-market
U.S. firms are currently
expanding overseas
Source: Economist Intelligence Unit, “U.S. Middle Market Firms and the Global Marketplace: Should I
Source: International Trade Administration
Stay or Should I Go,” 2013.
10

15. The U.S. Is an Under-Exporter
• Companies fear exporting
• Companies lack awareness of global opportunities and services
• Inadequate pipeline of export ready companies
• Export services vary in quality and are often fragmented
• State and federal efforts often lack sustained vision and commitment
11

16. 1 2 3
The Atlanta region must act
2 on the export moment to
prosper in the next economy
12

17. The Atlanta Region Is a Major Exporter, But Lags In Intensity and Growth
Export Volume
(billions, 2010)
$20.0
(13th)
Export Intensity
(2010)
8.0%
(77th)
Export Growth
(2003-2008)
6.7%
(60th)
Export Growth
(2009-2010)
10.8%
(49th)
Sources: Emilia Istrate and Nick Marchio, “Export Nation 2012,” Brookings
13

18. The Atlanta Region Is a Major Exporter, But Lags In Intensity and Growth
Export Volume
(billions, 2010)
$20.0 Services Share
(13th) 53%
of Exports
(2010)
Export Intensity
(2010)
8.0%
(77th)
Export Growth
(2003-2008)
6.7% Services Share
(60th) 67%
of Export Growth
(2003-2010)
Export Growth
(2009-2010)
10.8%
(49th)
Sources: Emilia Istrate and Nick Marchio, “Export Nation 2012,” Brookings
13

19. Metro Areas Hold the Bulk of the Assets That Will Drive Exports
Top 100 Metros
Share of U.S. Totals
78% 82%
74% 75% 75%
66% 65%
Population Goods College Services GDP Patents Air Freight
Exports Degrees Exports
Source: Brookings analysis of US Census Bureau, BLS, BEA, NIH and NSF data
14

20. Metro Areas Play a Unique Role In Boosting Exports
Open new markets through free trade agreements
Finance exports through Ex-Im and SBA
Federal 3 on-the-ground expertise in foreign markets
Provide
Produce export data to inform state and regional efforts
15

21. Metro Areas Play a Unique Role In Boosting Exports
Open new markets through free trade agreements
Finance exports through Ex-Im and SBA
Federal Provide on-the-ground expertise in foreign markets
Produce export data to inform state and regional efforts
Organize and facilitate trade missions
State 3
Support and coordinate metro-level efforts
Prioritize exports in state economic strategy
15

22. Metro Areas Play a Unique Role In Boosting Exports
Open new markets through free trade agreements
Finance exports through Ex-Im and SBA
Federal Provide on-the-ground expertise in foreign markets
Produce export data to inform state and regional efforts
Organize and facilitate trade missions
State Support and coordinate metro-level efforts
Prioritize exports in state economic strategy
Increase the number of export-ready firms through direct
relationships
Metro 3
Coordinate federal, state, and local programs
Catalyze cultural shift by mainstreaming exports and trade
15

23. 1 2 3
The Atlanta region can launch
3 an export plan to reposition the
region for global success
16

24. Join the Metropolitan Export Initiative
Metropolitan Export Initiative
Data: Export Nation 2010 & 2012
In Depth: Four pilot metros
Portland, Los Angeles,
Minneapolis-St. Paul, Syracuse
Scale Up: Metropolitan Export Exchange
Charleston, Chicago, Columbus,
Des Moines, Louisville/Lexington,
San Antonio, San Diego, Tampa Bay
Resources: brookings.edu/metro/mei
17

25. Metropolitan Export Planning Goal: Double exports in the next five years
Target industries: computers and
electronics, clean technology & innovation
Portland
Strategies:
1. Leverage primary exporters in computer and
electronics
2. Catalyze under-exporters in manufacturing
3. Improve the export pipeline for small
business
4. “We Build Green Cities” - brand and market
Greater Portlandʼs global edge
18

26. Metropolitan Export Planning Goal: Double exports in the next five years
Target industries: computers and
electronics, clean technology & innovation
Portland
City of
Portland
Mayor’s Office
18

27. Metropolitan Export Planning
Portland
Export Plan Co-Chairs
19

28. The 10 Steps Guide and MEI Website Help Metros Deliver Export Plans
20

29. 1. Go Metro to Go Global 6. Develop a Customized Export Plan
2. Organize for Success 7. Prepare for Implementation
3. Produce a Data-Driven Market Scan 8. Identify and Promote Policy Priorities
4. Capture Local Market Insight 9. Track and Publicize Progress
10. Mainstream Exports Into Economic
5. Champion Exports Now
Development
21

30. Go Metro to Go Global Developing the Export Plan
1. Go Metro to Go Global 6. Develop a Customized Export Plan
2. Organize for Success 7. Prepare for Implementation
5. Champion Exports Now 8. Identify and Promote Policy Priorities
10. Mainstream Exports Into Economic
Development
Market Assessment
3. Produce a Data-Driven Market Scan Track and Publicize Progress
4. Capture Local Market Insight 9. Track and Publicize Progress
21

31. Metropolitan Export Planning Metropolitan
Atlanta
Export Plan
Atlanta
Build on Metropolitan Atlantaʼs Strengths
Goals Strategies
Target industries Network
22

32. Exports Should Be Part of a Larger Global Engagement Strategy
Innovative U.S. Products
& Services
GLOBAL
Freight & Infrastructure ENGAGEMENT Skills to Support
Innovation
Immigrant Talent/
Exports & FDI Cultural Fluency
23

33. Going Global:
Opportunities for the Atlanta Region
Metropolitan Policy Program GCI Export Roundtable - Atlanta, GA / March 19, 2013
at BROOKINGS
24