Social media video content is an effective marketing tool. The document provides tips for creating influential social media videos, including choosing a theme, deciding the platform, preparing to film through scripting and equipment, filming, post-production editing, promotion, and market analysis. Key platforms discussed are Facebook, Instagram, and YouTube, with notes on the types of videos and interactions each supports best. Overall the document offers guidance on video marketing strategy and tactics across major social media channels.
6. If you are involved in the creation of
video content, then follow these tips-
7. 1-Choose the theme of the video
2-Decide about the platform
3-Prepare a shooting; create a script, select shooting
equipment, calculate costs
4-Video production
5-Post-production work to enhance the quality of video
6-Video promotion
8. Moreover, you should carry out a
market analysis which will help you
immensely in your marketing strategy.
9. Give priority to content as your
video should communicate
something useful to the viewer.