1. Social Data
Story
Success

3. Social Intelligence – Making sense of Social Media Messages
Social Scoring – Analyze social profiles and organize it in your own
unique way to you can act on the information.
Social Marketing Management – Building your Brand through
interactions with customers, or in our case, students.
Analytics – Campaign and performance data with Industry benchmarks.

4. SEO /Web CORPORATE MKG /PR
IT/Unix ANAL
Analytics

5. What are the Right Tools for a E2E Solution?

6. Offline
WOM
Social
Search
Social
Hybrid Data Intelligence
email
POS
CRM
Usable
UV Data Information

7. Businesses already have a lot of
data, they need understanding in
order to get the full value from it
– that is more frequently the case
than needing to master “Big
Data”.

8. Structured Unstructured
1950’s 1960’s 1970’s 1980’s 1990’s 2000-2010 2011-2020

9. 1950’s 1960’s 1970’s 1980’s 1990’s 2000-2010 2011-2020

10. Various Photo Web Analytics,
Sharing Analytics Google Analytics
Platforms
Twitter Analytics and
Various Video Awe.sm
Analytics Platforms
Mobile – Flurry,
MixPanel, Adobe
SC
Log based Web
Analytics, Log based Web
FeedBurner Analytics,
FeedBurner
Various Widget
Analytics Platforms
Various Message
Board Analytics
Various Chat Room
Analytics

11. Time Spent – Data Cleaning
Customization Required
5K-20K
~month
Up to 5K
~month
Free or Low Cost
Previous Business Investment/ Size

14. PROBLEM
DEFINATION • Workflow to
• The Data
they can • Problems surface the
access and platforms right data
store able to solve
UNSTRUCTUED Surfacing Data
DATA

15. Power Everywhere Gesture Based Interfaces
CRM
Offline
x Social Quantified Self
Proximity Based Communications
WOM
x POS
x
Collaborative Consumption
Search
x
Digital Screen Experiences
email
Quantified World
Virtual Reality x 3D Printing

16. 5K-20K
Sophistication
~month
Time Spent
Up to 5K
~month
Free or Low
Cost
Previous Business Investment/ Size

18. Problem:
None of
these
platforms
natively
interfaces
with each
other
Source:
http://www.ebizq.net/blogs/integrationedge/201
1/11/your-social-media-initiative---running-blind-
without-integration.php

19. Source: http://www.asterdata.com/blog/wp-
content/uploads/2012/04/social-media-graph.png
Deciding what data to collect has become a major headache

20. The biggest challenge is
“hooking up” these systems
so the information actually
makes sense to business
owners at an acceptable
price
Source: http://oursocialtimes.com/what-salesforce-
coms-acquisition-of-radian6-means-for-businesses/

22. Source:
http://i.i.com.com/cnwk.1d/i/t
im/2012/04/06/Brin_glasses_T
homas_Hawk_610x407.jpg
http://allthingsd.com/20130313
/google-glass-will-disrupt-
social-media-with-too-much-
data/

23. …The next generation of social networks will enable
users to easily digest and access large amounts of
information.
I say next generation, and not new iteration because ….
…existing social networks would need to rebuild
themselves from scratch in order to do this, since it’s
such a drastic change in how social information is
curated.

26. PR Monitoring &
Social Campaigns
Consumer Research Support
Listening for Insights Automating of the
Listening and
engagement
Engagement
Social Media Traditional
Coverage Media Workflow
Coverage*
NLP (machine Influencer Operational
learning) Identification Metrics
Rich Topic
Low-Latency
Categorization Categorization
Care of Gary Angel – Semphonic.com

28. Source: Semphonic.com

29. Various Photo Web Analytics,
Sharing Analytics Google Analytics
Platforms
Twitter Analytics and
Various Video Awe.sm
Analytics Platforms
Mobile – Flurry,
MixPanel, Adobe
SC
Log based Web
Analytics, Log based Web
FeedBurner Analytics,
FeedBurner
Various Widget
Analytics Platforms
Various Message
Board Analytics
Various Chat Room
Analytics

30. Source: http://www.somemo.at/?p=1037
Caveat:
Changing
Tools
changes
The
Results

32. 2/3 of the sales are coming from Internal and External Agencies
Source: http://allinfographics.org/social-media-monitoring-tools-facts-and-how-to-use/

33. Source: http://allinfographics.org/social-media-monitoring-tools-facts-and-how-to-use/
These could be the wrong reasons to use platforms in my opinion

34. Many vendors would like to sell their
services to the top 6.6% of the customer
base.
But most people here at #measure13
want much less expensive solutions.
Also, they don’t understand differences
in offerings.
Source: http://allinfographics.org/social-media-monitoring-tools-facts-and-how-to-use/

35. Depends on
your needs.
If you need
to spend a
few hours a
day to grasp
what is
being said –
Source: http://kdpaine.blogs.com/themeasurementstandard/2012/06/index.html
Yes.

36. Source: http://allinfographics.org/social-media-monitoring-tools-
facts-and-how-to-use/

37. The dissatisfaction or “look warm
appreciation” of 66% is probably tied to
purchasing services while not fully
understanding their limitations or best
uses of the platforms or the data they
provide
Source: http://allinfographics.org/social-media-monitoring-tools-facts-and-how-to-use/

39. Writer
Graphic
Designer Strategist Analyst
Caveat: this team
Programmer setup depends on
your company size
and goals

41. Always Have a Plan
Goal(s): Audience:
among
Location: Timing :
through/ with
Vehicle (how your going to do it): Venues (where your going to do it):
ask fans and
customers to
Message (Call(S) to Action):
Regarding our
Product / Service / Program
Where Success will be judged
by
Metrics/KPI’s

44. 1. Perform a needs assessment to better understand your
marketing needs and budget.
2. Determine time and resources to devote to SMM and
Integration work and create a realistic plan to execute
it.
3. Find/Develop Goals/Strategies/Tactics/KPI’s that
describe business performance in terms of that data
your platforms can produce, or change the platforms.
4. Develop/Visualize a Story plan and be able to execute it.