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Facebook Marketing 2012 London , How Kellogg's build Community Emma Gannon, Edelman

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© Copyright 2012 Daniel J Edelman Ltd.
Purpose of the page Everything we do, everything we show, everything we believe, begins and ends with real women. – Facebook is about real people, sharing real things – People, not content, are king – Success for us is that the community remains driven by the voice of the real women in it © Copyright 2012 Daniel J Edelman Ltd.
Dove has been defined by the moments we have shared with real women since 1954. © Copyright 2012 Daniel J Edelman Ltd.
Then in 2010, we commissioned our biggest global beauty study ever...the research spanned across 20 countries and involved over 6000 women © Copyright 2012 Daniel J Edelman Ltd.
Facebook will enable Dove’s community to tell the most important women in their life just how beautiful they are © Copyright 2012 Daniel J Edelman Ltd.
Our timeline is populated with these shared moments, sentiments and experiences of our fans © Copyright 2012 Daniel J Edelman Ltd.
By encouraging fans to submit personal photos of what the Dove bird means to them and bringing it to life in personal contexts this creates visual brand content and an insight into the fan © Copyright 2012 Daniel J Edelman Ltd.
© Copyright 2012 Daniel J Edelman Ltd.

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Facebook Marketing 2012 London , How Kellogg's build Community Emma Gannon, Edelman

  • 1. © Copyright 2012 Daniel J Edelman Ltd.
  • 2. Purpose of the page Everything we do, everything we show, everything we believe, begins and ends with real women. – Facebook is about real people, sharing real things – People, not content, are king – Success for us is that the community remains driven by the voice of the real women in it © Copyright 2012 Daniel J Edelman Ltd.
  • 3. Dove has been defined by the moments we have shared with real women since 1954. © Copyright 2012 Daniel J Edelman Ltd.
  • 4. Then in 2010, we commissioned our biggest global beauty study ever...the research spanned across 20 countries and involved over 6000 women © Copyright 2012 Daniel J Edelman Ltd.
  • 5. Facebook will enable Dove’s community to tell the most important women in their life just how beautiful they are © Copyright 2012 Daniel J Edelman Ltd.
  • 6. Our timeline is populated with these shared moments, sentiments and experiences of our fans © Copyright 2012 Daniel J Edelman Ltd.
  • 7. By encouraging fans to submit personal photos of what the Dove bird means to them and bringing it to life in personal contexts this creates visual brand content and an insight into the fan © Copyright 2012 Daniel J Edelman Ltd.
  • 8. © Copyright 2012 Daniel J Edelman Ltd.