The new vision for Comfort Life - Canada's guide to retirement, helps families understand, plan for and move into their dream retirement communities and homes.

1. 1www.ComfortLife.ca
Marketing Retirement Living Options since 2001
www.ComfortLife.ca
Marketing Retirement Living Options since 2001

2. 2www.ComfortLife.ca
Marketing Retirement Living Options since 2001
Vision of Comfort Life
To live a rich and fulfilling retirement, residents must be actively engaged in the
eight key areas of life: social, environmental, spiritual, sexual, emotional,
physical, intellectual and financial.
The more actively engaged residents are in these areas,
the richer and more fulfilling their lives will be.
Comfort Life focuses on these
eight areas of seniors’ lives and on
how retirement communities help
fulfill them.

3. 3www.ComfortLife.ca
Marketing Retirement Living Options since 2001
The eight pillars of life
1 SOCIAL
Living in a community of one’s peers.
2 ENVIRONMENTAL
Living in a great space.
3 SPIRITUAL
Giving back.
4 SEXUAL
Late life love.
5 EMOTIONAL
Embracing change.
6 PHYSICAL
Keeping the fitness in fitness programs.
7 INTELLECTUAL
Lifelong learning.
8 FINANCIAL
Being in control of your finances.

4. Online
Comfortlife.ca is Canada's #1 retirement
home search site, generating 83,427
pageviews/month.
Video
Featured videos
deliver your corporate
vision and mission statement in a
new, dynamic format
Shows & Events
Comfort Life magazine is
distributed at consumer
shows and family events
The Pulse of
Comfort Life Blog
A daily feed of news and advice
for seniors
E-newsletter
Our monthly e-news reaches 11,000+ subscribers
Comfort Life Magazine
The #1 guide for seniors and their
adult children researching retirement
homes – 200,000+ copies distributed
nationally
Events Calendar
Promote and increase awareness
about upcoming events and open
house dates
Social Media
We go where families already are
and promote your online campaigns
through our network
Connections
with
500,000
families
ComfortLife offers you...

5. 5www.ComfortLife.ca
Marketing Retirement Living Options since 2001
ComfortLife magazine
200,000 COPIES DISTRIBUTED

6. 6www.ComfortLife.ca
Marketing Retirement Living Options since 2001
Comfort Life 2011 will feature residents
who represent each of the eight areas:
1. SOCIAL
Living in a community of one’s peers. Residents who
are very involved in the social life of your residence.
2. ENVIRONMENTAL
Living in a great space. Seniors who are thriving
because their environment meets their needs and really
feels like home.
3. SPIRITUAL
Giving back. Outstanding volunteers.
4. SEXUAL
Late life love. A couple who met at your residence or
who moved there together.
5. EMOTIONAL
Embracing change. Those who embraced the change of
moving to your residence or help others to do so.
6. PHYSICAL
Keeping the fitness in fitness programs. Residents who
are very active in physical fitness (swimming, weights
etc.)
7. INTELLECTUAL
Lifelong learning. Resident who love taking courses
and/or teaching other residents.
8. FINANCIAL
Being in control of your finances. Resident who retired
after a career in the financial industry or who can talk
about being smart with money.

7. 7www.ComfortLife.ca
Marketing Retirement Living Options since 2001
ComfortLife.ca
15,000+VISITORS EACH MONTH
AVERAGE TIME ON SITE 2X
INDUSTRY AVERAGE
79% ARE NEWVISITORS

8. 8www.ComfortLife.ca
Marketing Retirement Living Options since 2001
ComfortLife.ca Search

9. 9www.ComfortLife.ca
Marketing Retirement Living Options since 2001
ComfortLife.ca Community

10. 10www.ComfortLife.ca
Marketing Retirement Living Options since 2001
ComfortLife.ca Logistics

11. 11www.ComfortLife.ca
Marketing Retirement Living Options since 2001
ComfortLife.ca Search by City +
Residence Providers

12. 12www.ComfortLife.ca
Marketing Retirement Living Options since 2001
ComfortLife.ca Video

13. 13www.ComfortLife.ca
Marketing Retirement Living Options since 2001
ComfortLife.ca From the News Blog
Community Q + A

14. 14www.ComfortLife.ca
Marketing Retirement Living Options since 2001
ComfortLife.ca Newsletters
REACHING 11,000+ SUBSCRIBERS EVERY MONTH

15. 15www.ComfortLife.ca
Marketing Retirement Living Options since 2001
Dialogue+ Newsletters
RETIREMENT INDUSTRY NEWS

16. 16www.ComfortLife.ca
Marketing Retirement Living Options since 2001
The Pulse of
ComfortLife.ca
Blog

17. The Pulse of ComfortLife.ca Blog
17www.ComfortLife.ca
Marketing Retirement Living Options since 2001
Beautifying Beechwood Preventing falls with Kimberley Seldon

18. Resident Profiles Video Project
18www.ComfortLife.ca
Marketing Retirement Living Options since 2001
Featured Residence Video
0:00:00
“WHY RESIDENTS LOVE TO CALL THEIR RETIREMENT COMMUNITY HOME”

19. 19www.ComfortLife.ca
Marketing Retirement Living Options since 2001
Events Calendar

20. 20www.ComfortLife.ca
Marketing Retirement Living Options since 2001
8 ways to get media coverage
1. Make your event an ‘EVENT’
2. Answer these three questions:
Why now? Why should we care? How
does my story fit the media outlet?
3. Make your story relevant to a wider
audience
4. Monitor media outlets
5. Attend community events beyond
your sector
6. Build relationships with reporters
7. Get your name out and make yourself easy to find
8. Keep a media page on your website

21. 21www.ComfortLife.ca
Marketing Retirement Living Options since 2001
Beautifying Beechwood

22. 22www.ComfortLife.ca
Marketing Retirement Living Options since 2001
5 things your media package
must include:
1. A variety of photos with captions
2. Quotes from the principals involved
3. Press release and/or articles
4. Supporting materials
5. Your contact information
Parkland at the Lakes

23. 23www.ComfortLife.ca
Marketing Retirement Living Options since 2001
Honour

24. 24www.ComfortLife.ca
Marketing Retirement Living Options since 2001
Revera acquisition of Comcare

25. 25www.ComfortLife.ca
Marketing Retirement Living Options since 2001
8 ways to spread your message
to the wider community
1. Use social media (tweet, blog, post to
Facebook, Tumbler…)
2. Make a video
3. Write a newsletter or magazine article
4. Create an e-book and give it away
5. Take photos
6. Do an audio recording
7. Get others to spread your
story online
8. Give a presentation

26. 500,000 FAMILIES
26www.ComfortLife.ca
Marketing Retirement Living Options since 2001
Integrated approach
A consistent message with a powerful impact. Reaching 500,000 families each year.
magazine
blog
newsletter
website
video

27. 27www.ComfortLife.ca
Marketing Retirement Living Options since 2001
www.ComfortLife.ca
Marketing Retirement Living Options since 2001