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The Behavioral Science of
Immersive Technology
Jessica Out la w, Data Driven LL C
@ t h e e x t e n d e d m i n d
0 5 . 1 0 . 2 0 1 7
D E F I N I T I O N S
C U R R E N T E X P E R I E N C E S
F U T U R E T E C H
B E H AV I O R A L S C I E N C E
I N T E R A C T I O N D E S I G N S T R AT E G Y
C O N T E N T S
_
DATA D R I V E N
Phot
Source: https://developer.microsoft.com
Source: https://developer.microsoft.com
Source: https://developer.microsoft.com
Source: https://developer.microsoft.com
CURRENT EXPERIENCES
E N G A G E M E N T
E D U C A T I O N
E S C A P E
S O C I A L
H Y A T T
L ’ O R E A L P A R I S
G R U B H U B
S O U R P A T C H K I D S
E S Q U I R E
E N G A G E M E N T
E N G A G E M E N T
E N G A G E M E N T
E N G A G E M E N T
E N G A G E M E N T
E N G A G E M E N T
E D U C A T I O N
E D U C A T I O N
gif?
?
E S C A P E
E S C A P E
E S C A P E
S O C I A L
S O C I A L
A N D M O R E
FUTURE TECH
If the real world
doesn’t step up its
game, it’s going to
lose me to the
virtual one.
- Eric Metzner, Techno-optimist
Futurist
"Because no matter how good VR gets, few people would be comfortable socializing
with someone whose eyes they can't see and social acceptability is an absolute
requirement for anything we wear in public.”
- Michael Abrash, Chief Oculus Scientist
Source: Snapchat patent filing
BEHAVIORAL SCIENCE IMPLICATIONS
H U M A N S E V O L V E D T O G E S T U R E
INTERACTION DESIGN STRATEGY
gif?
?
coordination. pluto VR. waving hands together.
Source: The Sky is Gap
Source: Infinite Gesture
WHY DOES IT MATTER?
Our work is never just entertainment or
marketing or science or technology, we are,
in fact, creating culture.
- Monika Bielskyte, VR Creative Director
DATA D R I V E N
P R E S E N C E
E M PAT H Y
D I V E R S I T Y
T R A N S PA R E N C Y
A G E N C Y
S U M M A R Y
_
W O R K S H O P S
_
@theextendedmind
www.extendedmind.io/blog

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The Behavioral Science of Immersive Technnology