1. Feature Name LOE Estimate
Customer Segment
For whom are we solving the
problem?
Problem
What’s the problem that we’re trying to solve?
Solution Overview
How are we going to solve this problem faced by this customer segment?
Key Features & Functionality
3-5 key features in this release
Value Proposition
Clear positioning statement that explains what the benefit for the
customer is
Revenue/Business Value
What is the value to Outbrain of delivering this capability? (revenue, differentiator,
cost reduction, etc)
Competitive Advantage
Can this be easily copied? Does it differentiate us from competition or
close a gap?
Key Success Factors
How will we measure success? What key metrics are we trying to impact?