PUBG Mobile Vietnam
User’s Behaviour
on eSport Activities

Respondents profile
N=850
71.5%
More than
12 months
15.9%
6 - 12
months
10.9%
3 - 6 months
PUBG gaming experience

1. BEHAVIOUR IN GAME OF RESPONDENTS
Interest in Battle Royale genre and entertainment mainly
drive them to play PUBGm.
52.24%
2 - 3 hrs/day
They spent 2 - 3 hours per
day on average for gaming.
Interest in
BR genre
Connectionwith
friends
Entertainment
Experience game
Others
73.06%
65.53%
64.00%
Intentionto be Pro-
Player
44.82%
38.85%
In the age of 13 - 24, on average, users pay from 15 - 27$ in their
gaming lifetime, and female users pay a little more than male do
In general, respondents belong to loyal users group of PUBGm, have many experiences in game and do follow & update information of
product.
Respondents are mainly in range of 16 - 23, years old, which is
compatible to PUBGm users file
Respondents Distribution by age & gender Respondents Paying Amount by age & gender
Male Female

2. BEHAVIOUR IN FOLLOWING ESPORT ACTIVITIES
Learning gaming
skills
Favourite team
Relaxing
Own interests in
eSport
Promotion
Other
63.09%
61.53%
46.24%
41.41%
28.94%
Other
83.29%
51.76%
5.41%
Users mainly watch eSport
tournaments live stream for
supporting their favourite teams
and learning skills from pro-
players.
Watch whole live
stream
Watch favourite
team moment only
Watch battle only
Watch a little
and out
Other
Facebook dominates in all
platforms to watch eSport live
stream but users tend to move
to Youtube.
Nearly a half of users watch whole
live stream, and battle moments
attract them most.
59.41%
29,65
%
28.24
%
Watch all matches
Watch favourite
team’s games
only
Watch final
only
Other
49.09%
40.35%
12.82
%
7.29%
Active following
Through Pro-
players live
stream
Through ads
Through friends
Other
70.12%
42.47%
25.17
%
16.82
%
Over 70% of respondents know and
watch live stream from their own
interest and active following.
Participant live streams and ads
also make large contribution to
spreading tournaments to user.
Users almost watch all games in
tournament, besides, their
favourite teams and
competitiveness of final also
stimulate them to follow.
75.53%
Thrilling
& funny
12.12%
Funny only
6.12%
Thrilling
only
Users are attracted by both thrilling and
funny casters.

3. FEEDBACK ON ESPORT ACTIVITIES QUALITY
71.32%
Normal
17.58%
Quick
7.73%
Slow
71
26
54
Score of some eSport quality metrics
(Max score: 100)
Competitiveness Transmission quality Content quality
Gaming Tempo
Overview, users are quite contented with PUBGm tournaments :
● Competitiveness and tempo of matches keep in good status.
● Content on fanpage is attractive but has not satisfied most of users’
needs.
● Transmission quality is at low sometimes and need to be improved
as soon as possible.

4. USER’S EXPECTATION ON ESPORT ACTIVITIES
67.86%
59.29%
53.18%
36.47%
Sharing gaming
experience
Funny content
Social Event
Pro-player story
Other
60.71%
54.12%
40.71%
30.71%
Image
Video
Acting Video
Voice Video
Other
Users are interested in gaming experience or skills and funny contents. Image and video are top materials expected.
32.35%
Promotion
20.24%
Better
Organization
18.94%
Competitiveness
7.53%
Skills
20.94%
No
recommendation
● Besides the expectation of having more promotion in eSport activities,
users recommend to better organization by:
- Improving transmission quality;
- Banning bad & violent comments;
- Improving team quality in aspects of polite, respect and fair-play
attitude in competition.
- Upgrading tournaments scale by means of calling new teams to join,
bigger prizes for champion.
● Especially, female gamers hope to see more female tournaments in the
near future.
● PUBGm users also want to see the more enthusiastic, intensive and
dramatic moments in battles and they can learn more gaming skills
from tournaments.

5. BEHAVIOUR OF USERS BY MOTIVATION TO WATCH
MOTIVATION 1: SUPPORT FOR THEIR FAVOURITE TEAM
(538 respondents =63%)
● 63% of respondents watch livestream to support for their favorite team.
67% of them also watch to learn gaming skills, too.
● Most of them are following eSport actively.
● Watching habit is quite various in this group, and ~ 60% watch all
matches in tournament & whole livestream for each.
● Their main expectations for our game are giving more promotion & more
competitiveness in tournaments.

5. BEHAVIOUR OF USERS BY MOTIVATION TO WATCH
MOTIVATION 2: LEARNING GAMING SKILLS (523 respondents = 62%)
● 62% of respondents watch livestream to learn gaming skills. 70% of them
also watch to support their favourite team. .
● Most of them are following eSport actively.
● Watching habit seems to be the same as the user group of supporting for
favourite team,
● Their main expectations for our game are giving more promotion &
bettering organization (Internet connection, player quality
improvement,...)

5. BEHAVIOUR OF USERS BY MOTIVATION TO WATCH
MOTIVATION 3: RELAX (393 respondents = 48%)
● 48% of respondents watch livestream to relax & most of them also learn
gaming skills.
● They are following eSport actively & know eSport through Pro-player.
● They almost watch whole livestream as other groups but they especially
focus on battling moment.
● Their main expectations for our game are giving more promotion &
improving competitiveness of matches.c

5. BEHAVIOUR OF USERS BY MOTIVATION TO WATCH
MOTIVATION 4: OWN INTEREST IN ESPORTS (352 respondents = 41%)
● 41% of respondents watch livestream for their own interests & 75% of
them support for their favourite teams.
● They are following eSport actively & know eSport through Pro-player.
● Watching habit stays the same as group of motivation 1 & 2
● Their main expectations for our game are giving more promotion &
improving competitiveness of matches , like the group of motivation 3.

5. BEHAVIOUR OF USERS BY MOTIVATION TO WATCH
MOTIVATION 5: PROMOTION (246 respondents = 29%)
● 29% of respondents watch livestream to get promotion & most of them
also learn gaming skills.
● They are following eSport for promotion in game.
● They almost watch whole livestream & prefer watch battling moment,
the same as the group of motivation 3.
● They highly expect to receiving more promotion, which is consistent to
their motivation to watch.
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6. TOP PARTICIPANTS & TOURNAMENTS
Pro-Player
Top
Team
Top Well-Known Tournament