Pascal Coulier

Geneva Area, Switzerland Switzerland

Digital marketing, omnichannel and e-commerce

Technology / Software / Internet

20 years experience managing end-to-end Digital Marketing Programs and Business Units Printers and Personal Systems Group (PPS) - Europe and Middle East Africa -> Digital Marketing Strategy / Corporate Website -> Customer Journey / Omnichannel Scope -> e-commerce / Traffic / Growth / Conversion -> Media Budget Management Europe / Media communication -> hp.com Programs development -> Search Engine and Social Media Marketing, Strategy / Optimisation Team Lead and Growth responsibility: Manage end-to-end Online and KPIs achievement (EMEA Traffic budgets: SEM, SMM, SEO, Affiliates, Social Communities, Display, e-mail, Viral content, video programs) Tools: Google Analytics Premium, Adwords...