SlideShare uma empresa Scribd logo
1 de 31
Baixar para ler offline
BRINGING FACEBOOK ADS IN-HOUSE VS.
HIRING AN AGENCY: WHICH COSTS MORE?
2
It’s a common assumption that
agencies are more expensive
than hiring in-house talent to
manage your Facebook marketing
programs.
3
It’s a common assumption that
agencies are more expensive
than hiring in-house talent to
manage your Facebook marketing
programs.
Let’s do some easy napkin math.
4
5
WE INTERRUPT THIS PRESENTATION
TO CLARIFY THAT THE 30% MANAGED
SERVICES FEE ON OUR NAPKIN MATH
IS BASED ON AN INDUSTRY RUMOR.
6
And in time benefits:
7
8
Noticeably absent in this wildly incomplete analysis,
are several benefits of working with an agency
specializing in Facebook ad management:
9
Noticeably absent in this wildly incomplete analysis,
are several benefits of working with an agency
specializing in Facebook ad management:
1. Diversity of client portfolio.
2. No learning curve for software.
3. A varied skill set, with ongoing training at
Facebook.
4. Agility to quickly respond to the rapidly changing
ad ecosystem.
5. Willingness to take intelligent risks.
6. Ability to score some quick wins early on in the
partnership.
7. Agency turnover does not affect your campaigns.
10
Working with an agency could be
more affordable than bringing all
of your operations in-house.
Bringing Facebook Ads In-House vs. Hiring an Agency: Which Costs More?
12
In-House
• 1 person:
campaign
manager/analyst
hybrid
Agency
• Multiple person
team of
optimizers,
specialists and
analysts
Day-to-Day Tasks for Your One-or-Two-Person Facebook ads Team
LET’S LOOK AT SOME OF THE
13
• ‘‘• Ad copy for hundreds of
variations
• Ad design/image selection for
hundreds of variations
• Audience research from
curated Facebook data sets,
3rd party data, internal
customer data
• Compilation of other
audiences – custom
lookalikes, website visitors,
prospects, other
constituencies
• Segmentation
• Assign targeting for hundreds
of ad variations
• Place pixels
• App tracking
• A/B testing
• Optimize bids
• Monitor & adjust bids
• Analyze & interpret
performance results
• Apply test outcomes to new
cohorts
• Refresh ad creative
• Refresh ad copy
• Stay up-to-date on Facebook
ad platform changes and
software updates
• Troubleshoot platform bugs
• Maintain domain expertise in
Facebook advertising channel
• Stay up-to-date on industry-
specific marketing best
practices
• Meetings and/or calls with key
stakeholders, analysts,
marketing peers, sales teams,
and others
14
If you found one superstar who can kick
ass at:
• all the managing
• all the smart bid optimization
• all the creative execution
• all the audience research
• all the performance analyzing
• all the adjustments and tweaking
• and all the monitoring
15
If you found one superstar who can kick
ass at:
• all the managing
• all the smart bid optimization
• all the creative execution
• all the audience research
• all the performance analyzing
• all the adjustments and tweaking
• and all the monitoring
that one person won’t come cheap.
16
And he or she would somehow
have way more than 24 hours in
their day.
17
And he or she would somehow
have way more than 24 hours in
their day.
SIDENOTE: if you do find that
superstar, give them our number,
ok?
18
Time is a huge factor in the cost
of running Facebook ads.
Ad automation software helps, but
as you scale, the amount of work
to maintain and learn from your
campaigns multiplies as well.
19
So. Want to talk costs?
20
Let’s take a look at some hard numbers:
21
Agency In-House
Annual Facebook ad budget $2,000,000 $2,000,000
Avg managed services fee (for us,
that’s usually 15%)
$300,000 $0
Salary of Campaign Manager Built in $100,000
Salary of Designer Built in $100,000
Salary of Data Analyst Built in $120,000
Salary of Senior Strategist Built in $120,000
Annual Software Subscription Built in $100,000
Annual Media Buy Spend for
Actual Ad Placement
$1,700,000 $1,460,000
Let’s take a look at some hard numbers:
22
Even if you require a $100,000
salary for someone to manage the
relationship with your agency,
you’re still working with $140,000
more in your Facebook ad budget
than if you took operations in-
house.
23
What’s more, your agency is
innately focused on providing
superior performance.
24
Are your in-house employees
focused on justifying their salaries
directly in relation to the
performance of their Facebook ad
campaigns?
25
Are your in-house employees
focused on justifying their salaries
directly in relation to the
performance of their Facebook ad
campaigns?
Didn’t think so.
26
For agencies, killer results are the
one true deliverable.
27
The quantitative value of putting
your Facebook advertising in the
hands of a team of experts
positions you for success that
scales.
28
And you can’t put a price tag on that.
29
And you can’t put a price tag on that.
No, wait. You can.
30
If you want specific facts and figures
that help you weigh the costs of
working with OrionCKB vs. building
an in-house advertising operation,
give us a call.
We’ll be happy to put the numbers to
work for you.
(508) 955-0414
Contact Us
31

Mais conteúdo relacionado

Destaque

eCommerce Growth Hack - Facebook Ads Strategy
eCommerce Growth Hack - Facebook Ads StrategyeCommerce Growth Hack - Facebook Ads Strategy
eCommerce Growth Hack - Facebook Ads Strategydojolab //
 
A Simple Facebook Marketing Guide for Food and Beverage Brands
A Simple Facebook Marketing Guide for Food and Beverage BrandsA Simple Facebook Marketing Guide for Food and Beverage Brands
A Simple Facebook Marketing Guide for Food and Beverage BrandsStrutta
 
AI-powered Chatbots - what they are and where they're going
AI-powered Chatbots - what they are and where they're goingAI-powered Chatbots - what they are and where they're going
AI-powered Chatbots - what they are and where they're goingKeith Klundt
 
Social Media Consulting Services Contract
Social Media Consulting Services ContractSocial Media Consulting Services Contract
Social Media Consulting Services ContractPaul Bain
 
Blueprint of exam questions
Blueprint of exam questions Blueprint of exam questions
Blueprint of exam questions Dr.Shahid Hassan
 
Creating a Facebook Ad that works - Schipul webinar
Creating a Facebook Ad that works - Schipul webinarCreating a Facebook Ad that works - Schipul webinar
Creating a Facebook Ad that works - Schipul webinarCaitlin Jeansonne
 
Facebook Ads - Best Practices & ROI
Facebook Ads - Best Practices & ROIFacebook Ads - Best Practices & ROI
Facebook Ads - Best Practices & ROIXPLAIN
 

Destaque (9)

Facebook Ad campaigns overview
Facebook Ad campaigns overviewFacebook Ad campaigns overview
Facebook Ad campaigns overview
 
eCommerce Growth Hack - Facebook Ads Strategy
eCommerce Growth Hack - Facebook Ads StrategyeCommerce Growth Hack - Facebook Ads Strategy
eCommerce Growth Hack - Facebook Ads Strategy
 
A Simple Facebook Marketing Guide for Food and Beverage Brands
A Simple Facebook Marketing Guide for Food and Beverage BrandsA Simple Facebook Marketing Guide for Food and Beverage Brands
A Simple Facebook Marketing Guide for Food and Beverage Brands
 
AI-powered Chatbots - what they are and where they're going
AI-powered Chatbots - what they are and where they're goingAI-powered Chatbots - what they are and where they're going
AI-powered Chatbots - what they are and where they're going
 
Social Media Consulting Services Contract
Social Media Consulting Services ContractSocial Media Consulting Services Contract
Social Media Consulting Services Contract
 
Blueprint of exam questions
Blueprint of exam questions Blueprint of exam questions
Blueprint of exam questions
 
Creating a Facebook Ad that works - Schipul webinar
Creating a Facebook Ad that works - Schipul webinarCreating a Facebook Ad that works - Schipul webinar
Creating a Facebook Ad that works - Schipul webinar
 
Mix Digital Marketing Agency Credentials
Mix Digital Marketing Agency CredentialsMix Digital Marketing Agency Credentials
Mix Digital Marketing Agency Credentials
 
Facebook Ads - Best Practices & ROI
Facebook Ads - Best Practices & ROIFacebook Ads - Best Practices & ROI
Facebook Ads - Best Practices & ROI
 

Mais de OrionCKB

Higher Education Stat Pack
Higher Education Stat PackHigher Education Stat Pack
Higher Education Stat PackOrionCKB
 
How Facebook Advertising Gets You Closer to Your Customer - and Closer to ROI
How Facebook Advertising Gets You Closer to Your Customer - and Closer to ROIHow Facebook Advertising Gets You Closer to Your Customer - and Closer to ROI
How Facebook Advertising Gets You Closer to Your Customer - and Closer to ROIOrionCKB
 
6 Reasons Your Lead Generation Strategy Fails and How To Fix It
6 Reasons Your Lead Generation Strategy Fails and How To Fix It6 Reasons Your Lead Generation Strategy Fails and How To Fix It
6 Reasons Your Lead Generation Strategy Fails and How To Fix ItOrionCKB
 
Retailer Secrets For Marketing During The Holiday Season
Retailer Secrets For Marketing During The Holiday SeasonRetailer Secrets For Marketing During The Holiday Season
Retailer Secrets For Marketing During The Holiday SeasonOrionCKB
 
22 Stats That Prove Back To School Impacts Ecomm, Tech, & Mobile
22 Stats That Prove Back To School Impacts Ecomm, Tech, & Mobile22 Stats That Prove Back To School Impacts Ecomm, Tech, & Mobile
22 Stats That Prove Back To School Impacts Ecomm, Tech, & MobileOrionCKB
 
9 Reasons You Should Advertise on Instagram ASAP
9 Reasons You Should Advertise on Instagram ASAP9 Reasons You Should Advertise on Instagram ASAP
9 Reasons You Should Advertise on Instagram ASAPOrionCKB
 
Facebook Multi-Product Ads: a Mini Case Study [Ecommerce]
Facebook Multi-Product Ads: a Mini Case Study [Ecommerce]Facebook Multi-Product Ads: a Mini Case Study [Ecommerce]
Facebook Multi-Product Ads: a Mini Case Study [Ecommerce]OrionCKB
 
14 Stats That Will Convince You to Make Social Advertising a Big Part of Your...
14 Stats That Will Convince You to Make Social Advertising a Big Part of Your...14 Stats That Will Convince You to Make Social Advertising a Big Part of Your...
14 Stats That Will Convince You to Make Social Advertising a Big Part of Your...OrionCKB
 

Mais de OrionCKB (8)

Higher Education Stat Pack
Higher Education Stat PackHigher Education Stat Pack
Higher Education Stat Pack
 
How Facebook Advertising Gets You Closer to Your Customer - and Closer to ROI
How Facebook Advertising Gets You Closer to Your Customer - and Closer to ROIHow Facebook Advertising Gets You Closer to Your Customer - and Closer to ROI
How Facebook Advertising Gets You Closer to Your Customer - and Closer to ROI
 
6 Reasons Your Lead Generation Strategy Fails and How To Fix It
6 Reasons Your Lead Generation Strategy Fails and How To Fix It6 Reasons Your Lead Generation Strategy Fails and How To Fix It
6 Reasons Your Lead Generation Strategy Fails and How To Fix It
 
Retailer Secrets For Marketing During The Holiday Season
Retailer Secrets For Marketing During The Holiday SeasonRetailer Secrets For Marketing During The Holiday Season
Retailer Secrets For Marketing During The Holiday Season
 
22 Stats That Prove Back To School Impacts Ecomm, Tech, & Mobile
22 Stats That Prove Back To School Impacts Ecomm, Tech, & Mobile22 Stats That Prove Back To School Impacts Ecomm, Tech, & Mobile
22 Stats That Prove Back To School Impacts Ecomm, Tech, & Mobile
 
9 Reasons You Should Advertise on Instagram ASAP
9 Reasons You Should Advertise on Instagram ASAP9 Reasons You Should Advertise on Instagram ASAP
9 Reasons You Should Advertise on Instagram ASAP
 
Facebook Multi-Product Ads: a Mini Case Study [Ecommerce]
Facebook Multi-Product Ads: a Mini Case Study [Ecommerce]Facebook Multi-Product Ads: a Mini Case Study [Ecommerce]
Facebook Multi-Product Ads: a Mini Case Study [Ecommerce]
 
14 Stats That Will Convince You to Make Social Advertising a Big Part of Your...
14 Stats That Will Convince You to Make Social Advertising a Big Part of Your...14 Stats That Will Convince You to Make Social Advertising a Big Part of Your...
14 Stats That Will Convince You to Make Social Advertising a Big Part of Your...
 

Último

Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesVWO
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfvikrs213
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesKiwi Creative
 

Último (20)

Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services Preview
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdf
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
 

Bringing Facebook Ads In-House vs. Hiring an Agency: Which Costs More?

  • 1. BRINGING FACEBOOK ADS IN-HOUSE VS. HIRING AN AGENCY: WHICH COSTS MORE?
  • 2. 2 It’s a common assumption that agencies are more expensive than hiring in-house talent to manage your Facebook marketing programs.
  • 3. 3 It’s a common assumption that agencies are more expensive than hiring in-house talent to manage your Facebook marketing programs. Let’s do some easy napkin math.
  • 4. 4
  • 5. 5 WE INTERRUPT THIS PRESENTATION TO CLARIFY THAT THE 30% MANAGED SERVICES FEE ON OUR NAPKIN MATH IS BASED ON AN INDUSTRY RUMOR.
  • 6. 6 And in time benefits:
  • 7. 7
  • 8. 8 Noticeably absent in this wildly incomplete analysis, are several benefits of working with an agency specializing in Facebook ad management:
  • 9. 9 Noticeably absent in this wildly incomplete analysis, are several benefits of working with an agency specializing in Facebook ad management: 1. Diversity of client portfolio. 2. No learning curve for software. 3. A varied skill set, with ongoing training at Facebook. 4. Agility to quickly respond to the rapidly changing ad ecosystem. 5. Willingness to take intelligent risks. 6. Ability to score some quick wins early on in the partnership. 7. Agency turnover does not affect your campaigns.
  • 10. 10 Working with an agency could be more affordable than bringing all of your operations in-house.
  • 12. 12 In-House • 1 person: campaign manager/analyst hybrid Agency • Multiple person team of optimizers, specialists and analysts
  • 13. Day-to-Day Tasks for Your One-or-Two-Person Facebook ads Team LET’S LOOK AT SOME OF THE 13 • ‘‘• Ad copy for hundreds of variations • Ad design/image selection for hundreds of variations • Audience research from curated Facebook data sets, 3rd party data, internal customer data • Compilation of other audiences – custom lookalikes, website visitors, prospects, other constituencies • Segmentation • Assign targeting for hundreds of ad variations • Place pixels • App tracking • A/B testing • Optimize bids • Monitor & adjust bids • Analyze & interpret performance results • Apply test outcomes to new cohorts • Refresh ad creative • Refresh ad copy • Stay up-to-date on Facebook ad platform changes and software updates • Troubleshoot platform bugs • Maintain domain expertise in Facebook advertising channel • Stay up-to-date on industry- specific marketing best practices • Meetings and/or calls with key stakeholders, analysts, marketing peers, sales teams, and others
  • 14. 14 If you found one superstar who can kick ass at: • all the managing • all the smart bid optimization • all the creative execution • all the audience research • all the performance analyzing • all the adjustments and tweaking • and all the monitoring
  • 15. 15 If you found one superstar who can kick ass at: • all the managing • all the smart bid optimization • all the creative execution • all the audience research • all the performance analyzing • all the adjustments and tweaking • and all the monitoring that one person won’t come cheap.
  • 16. 16 And he or she would somehow have way more than 24 hours in their day.
  • 17. 17 And he or she would somehow have way more than 24 hours in their day. SIDENOTE: if you do find that superstar, give them our number, ok?
  • 18. 18 Time is a huge factor in the cost of running Facebook ads. Ad automation software helps, but as you scale, the amount of work to maintain and learn from your campaigns multiplies as well.
  • 19. 19 So. Want to talk costs?
  • 20. 20 Let’s take a look at some hard numbers:
  • 21. 21 Agency In-House Annual Facebook ad budget $2,000,000 $2,000,000 Avg managed services fee (for us, that’s usually 15%) $300,000 $0 Salary of Campaign Manager Built in $100,000 Salary of Designer Built in $100,000 Salary of Data Analyst Built in $120,000 Salary of Senior Strategist Built in $120,000 Annual Software Subscription Built in $100,000 Annual Media Buy Spend for Actual Ad Placement $1,700,000 $1,460,000 Let’s take a look at some hard numbers:
  • 22. 22 Even if you require a $100,000 salary for someone to manage the relationship with your agency, you’re still working with $140,000 more in your Facebook ad budget than if you took operations in- house.
  • 23. 23 What’s more, your agency is innately focused on providing superior performance.
  • 24. 24 Are your in-house employees focused on justifying their salaries directly in relation to the performance of their Facebook ad campaigns?
  • 25. 25 Are your in-house employees focused on justifying their salaries directly in relation to the performance of their Facebook ad campaigns? Didn’t think so.
  • 26. 26 For agencies, killer results are the one true deliverable.
  • 27. 27 The quantitative value of putting your Facebook advertising in the hands of a team of experts positions you for success that scales.
  • 28. 28 And you can’t put a price tag on that.
  • 29. 29 And you can’t put a price tag on that. No, wait. You can.
  • 30. 30 If you want specific facts and figures that help you weigh the costs of working with OrionCKB vs. building an in-house advertising operation, give us a call. We’ll be happy to put the numbers to work for you.