Twitter: The Two-Edged Sword

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O'Reilly Media - Learning

David Deal at O'Reilly's Twitter Boot Camp, June 15, 2009, New World Stages in New York City.

Twitter: the two-edged sword ,[object Object],[object Object]

Twitter can help you. And hurt you. Hurt You Help You Employees = amateur journalists Employees = your PR partners Flaming tweets = daily distraction Flaming tweets = opportunity to show responsiveness Influencers = threat to PR gate keepers Influencers = great way to make yourself more valuable A time waster if you lack a strategy for its use Can enhance your marketing & PR if you employ a strategy

Some ways Razorfish uses Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ The Client Summit was the tweetiest conference I had ever been to.” -- Razorfish Client Amway

Razorfunfish On Google first day of conference: No results for Razorfunfish

Razorfunfish Twitter Results: 18+ pages of Razorfunfish results on Google -- including blog posts, videos & purchased search ads

Thank you ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Twitter: The Two-Edged Sword

1.

2. Twitter can help you. And hurt you. Hurt You Help You Employees = amateur journalists Employees = your PR partners Flaming tweets = daily distraction Flaming tweets = opportunity to show responsiveness Influencers = threat to PR gate keepers Influencers = great way to make yourself more valuable A time waster if you lack a strategy for its use Can enhance your marketing & PR if you employ a strategy

3.

4. “ The Client Summit was the tweetiest conference I had ever been to.” -- Razorfish Client Amway

5. Razorfunfish On Google first day of conference: No results for Razorfunfish

6. Razorfunfish Twitter Results: 18+ pages of Razorfunfish results on Google -- including blog posts, videos & purchased search ads

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