If you're like 100 million daily Internet users, you probably watched an online video today. Living a moment vicariously through the creator and getting a glimpse into their reality. Why not allow your audience to make that connection with your brand? In order to have an engaging content plan on YouTube, some questions to answer include: What is the perfect formula for a YouTube video and how long should it be? How can you find out the best content to create based on what people want to know? What's the biggest mistake my competitors are making and how can I avoid it? Discover how a simple plan, practice and a camera as small as a smartphone can get the attention your brand is looking for on YouTube.