The document discusses how cloud computing trends like increasing data traffic and connected devices are driving new IT challenges around security, efficiency, manageability, and lock-in. It then summarizes how Oracle and Intel are addressing these challenges through products and technologies that provide open, interoperable, and optimized solutions. These include database and platform encryption that leverage Intel's AES-NI for security, energy efficiency gains of 20x performance per watt over 5 years of Intel Xeon generations for efficiency, and cloud management visions and reference solutions to simplify manageability.

1. Exa & The Cloud
Powered by Intel®
Gareth Tucker
European Technology Leader to Oracle
Intel

2. 2015
More users, more devices, more traffic …
>1000 15B
1200
1000
800
EXABYTES CONNECTED
OF TRAFFIC DEVICES
600
>1B
400
200
NEW
0
2009 2010 2011 2012 2013 2014 2015
NETIZENS
1. IDC “Server Workloads Forecast” 2009. 2.IDC “The Internet Reaches Late Adolescence” Dec 2009, extrapolation by Intel for 2015 2.ECG “Worldwide Device Estimates Year 2020 - Intel One
Smart Network Work” forecast 3. Source: http://www.cisco.com/assets/cdc_content_elements/networking_solutions/service_provider/visual_networking_ip_traffic_chart.html extrapolated to 2015

3. Today’s Key IT Challenges
Security Efficiency
Today’s Technology Would Require
Building 45 New Coal Power Plants to
Support 2015 IT Infrastructure2
70% of Respondents Saying Security is Top
Concern In Moving to Public Cloud1
Manageability Lock-In
August 2010
IT will spend ~$2T on
“We have seen lock-in return as a top
deployment & operations thru
concern….routinely seeking alternatives to
2015 unless smarter infrastructure radically
proprietary virtualization and cloud
simplifies management of virtualized
computing technology “
environments.
1. IDC Market Analysis, January 2010.
2. Source information in speaker notes
Opportunity to save $25B in annual “excess” IT
3. Source information in speaker notes
spend by 20153

4. Adressing: Lock-In
Exa… based on Standard x86 Technology!
Exadata Database
Node
Exalogic Compute Nodes
Westmere EP
2-socket Oracle Big Data Appliance
1RU, 144 GB
Westmere EP
Sun Fire X4170 M2 2-socket
1RU, 96GB
Sun Fire X4170 M2
Oracle Database Appliance
EXALOGIC
Nehalem EX
EXADATA
8-socket
5RU, 1 TB
Exalogic Storage
Node
Sun Fire X4800 Westmere EP
2-socket
192 TB
Exadata Storage Servers
Westmere EP
2-socket
2RU, 144 GB Sun ZFS
Storage 7320
Appliance
Sun Fire X4270 M2

5. Addressing: Security
Oracle Database Encryption with Intel AES-NI
Significant Acceleration of Oracle®
Database 11g Release 2
Transparent Data Encryption on
Intel® Xeon® 5600 Series
Processors
Oracle Advanced Security’s Transparent Data
Encryption for Oracle Database 11g Now Supports
Intel Advanced Encryption Standard New Instructions
(Intel AES-NI)
ORACLE OPENWORLD, SAN FRANCISCO – September 21, 2010

6. Addressing: Efficiency
Energy Efficiency
Improvements:
In The Last 5 Years Alone:
20x Performance/Watt
1/2 Platform Idle Power
15:1 Consolidation
We Have Made Tremendous Progress…
Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel
products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers
should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more
information on performance tests and on the performance of Intel products, visit Intel Performance Benchmark Lmitations

7. Addressing: Efficiency
Java™ on Intel Performance Improvements
SPECjAppServer2004 (JOPS)
SPECjAppServer2004 Performance Through SPECjbb2005 Performance Through
SPECjbb2005 score (BOPS)
Intel® Xeon® Processor Generations Intel® Xeon® Processor Generations
X7350 E7450 X7560 X5160 X5355 X5460 X5570 X5680
>3x Improvement Over 2.5 Years and 3 generations of 4S Intel® Xeon® Servers!
>9x Improvement Over 5 Generations of 2S Intel® Xeon® Servers
>10x in Power efficiency

8. Addressing: Manageability
Intel’s Cloud
2015 Vision
FEDERATED AUTOMATED
Share data IT can focus more on
securely across innovation and less on
management
public and private
clouds CLIENT AWARE
Optimizing services
based on device
capability
Desktops Laptops Netbooks Tablets Smartphones Smart TVs Embedded

9. Addressing: Manageability
From Vision to Action
Products &
IT & Service Providers Intel® Cloud Builders
Technologies
Define and Prioritize IT Take Advantage of New Utilize Proven Reference
Requirements Capabilities In Intel Solutions to Ease your
Platforms Deployments
Helping IT on path to Cloud 2015

10. 1990 TODAY
ACPI
Open & Interoperable Solutions Essential
* Other names and brands may be claimed as the property of others.

11. The Role of the Open Data Center Alliance
Enable delivery of cloud and data center solutions
that meet the challenges facing data centers today
and tomorrow, support solution development in an
open, industry-standard and multi-vendor
fashion, and aid in deploying solutions through
member usage of the Alliance Roadmap.
Create Deliver Commit
Unified voice for data Requirements Roadmap to Roadmap to guide internal
center requirements and with industry IT deployments

12. >300 Global IT Leaders and Growing
Steering Committee
Contributing Members
AT&T
Adopter Members
eCareme Eclipse Assessoria Em
Technologies, Redes e Computadores Ltda
Inc.
Intel Serves as Technical Advisor to the Alliance
Other brands and names are the property of their respective owners.

13. Proven, Open, Interoperable Solutions
Intel® Cloud Builders Optimized For IA Capabilities
Solutions Available Today To Make It Easier To
Build And Optimize Cloud Infrastructure
Build A Cloud: Enhance A Cloud:
Oracle OVM Infrastructure Balanced Compute Model with
as a service NetSuite & Gproxy Design
Huawei SingleCLOUD* Cisco* Virtualized Multi-Tenant Data
IBM* CloudBurst Center
Joyent SmartDataCenter Cloud Gateway Security on Intel
Microsoft System Center VM Platforms
Manager Self-Service Portal 2.0* Cloud On-Boarding with Citrix
Nimbula* Cloud Operating System OpenCloud*
& Nimbula Director* Dell & VMware* Policy Based Power
Novell* Cloud Manager Management
Parallels* Elastic IT Solution Developer EMC* Atmos* Scale-out Storage
Cloud Usage Models
Powerleader Power Rack Server* NetApp* Unified Storage and
with Microsoft* Networking
Red Hat* Cloud Foundations Parallels* Trusted Compute
Pools for Cloud Computing
Ubuntu Enterprise Cloud
VMware Enhanced Server Platform
Univa UD*
Security
VMware VCloud* Director Easing Cloud Deployments via Proven,
Interoperable Solutions for IT
www.intel.com/cloudbuilders
Other brands and names are the property of their respective owners.

14. Today Mid-Term Long Term
Infrastructure Silos Cloud Infrastructure Dedicated Robust Cloud for
Trapped In Legacy IT for Mainstream Infrastructure for All Workloads
Enterprise Mission Critical
Legacy Legacy
RISC Mainframe
x86
Cloud Economics for Mission Critical:
1st Step - Migrate to an Interoperable Infrastructure
14

15. Why Oracle and Intel?
PERFORMANCE
Co-optimization to drive performance leaps from generation to
generation
SCALABILITY
8-socket and above systems design
SECURITY
Enabling technologies such as AES-NI to deliver enhanced security
VIRTUALIZATION
Intel Virtualization technologies integration with Operating System
components

16. Oracle and Intel Co-Development Cycle
SYSTEM
ARCHITECTURE DESIGNS
and
INFRASTRUCTURE
COMPILERS
and
TOOLS
OPERATING
SYSTEM
ENABLEMENT
DATABASE
MIDDLEWARE and APPs OPTIMIZATION
OPTIMIZATION

17. Oracle & Intel Engineered To Work Together