#letstalkdigital

This Morning
Poll
Al - 9:10 - 10:30
Break - Coffee and Cakes - 10:30 - 10:45
Ben - 10:45 - 11:30
Questions 11:30 til Close

https://www.surveymonkey.com/s/QG5YJLT

#in15years

Oh how its changed
Connect
Computer
Browser
Search
Notable Sites

Connect
Computer
Browser
Search
Notable Sites
2000
Dial Up
Pentium 3
IE 4
Alta Vista
QXL, Boo.com
Oh how its changed

Connect
Computer
Browser
Search
Notable Sites
2000
Dial Up
Pentium 3
IE 4
Alta Vista
QXL, Boo.com
2005
ISDN/Broadband
Macbook Pro
IE 6
Google
Facebook,
YouTube
Oh how its changed

Connect
Computer
Browser
Search
Notable Sites
2005
ISDN/Broadband
Macbook Pro
IE 6
Google
Facebook,
YouTube
2000
Dial Up
Pentium 3
IE 4
Alta Vista
QXL, Boo.com
2015
Super Fast Broadband
Cloud
IE 11
Google
???
Oh how its changed

Digital Transformation

We have moved through a period where digital
offered enhancement to our lives into a time
where it provides a platform for innovation
previously impossible without it.

So what lessons did we learn in
2014?

Industry Disruption

Mobile REALLY took over - FACT

Google started stealing!

Content Discovery Networks
Popped Up

Facebook Atlas
in Beta

Ok so what about now?

1). Where to put your money

2). Really Understand Inbound
Marketing

Buyer personas are fictional, generalised
representations of your ideal customers.
They help you understand your customers
(and prospective customers) better, and
make it easier for you to tailor content to the
specific needs, behaviours, and concerns of
different groups.

Bob
Lucy

https://yougov.co.uk/profiler#/

3). Understand Agile Marketing

4). Consider Increasing your Paid
Advertising Budgets

5). Make sure your marketing
team know 3 of the most
important SEO factors…

5).…and adapt your website
accordingly

HTTPS://

Page Speed

Mobile Site

6). Invest in your sales team
There are plenty of digital tools
for them

http://recruitin.net/

http://recruitin.net/

https://followerwonk.com/

https://followerwonk.com/

I predict that above all - In 2015
you’ll employ in-house digital
marketeers

so perhaps it worth starting
to look now…?

Thanks for listening
@banksy6
www.iambanksy.co.uk
Lets
Take
15

Welcome back.
Al spoke about:
• What’s being going on in
2014.
• What’s happening now.
We’re going to talk about:
• Top 5 most commercially
important digital trends for
2015

I was born in 1992

Which means I was 8
years old in the year 2000

I’ve never seen
the world
without the internet.

#In15years
Please take time to contribute your ideas on
Twitter.

5. Social media
marketing

Loosen up

It doesn’t have to be
relevant to your brand,
just relatable.

Customer service

1. Ask a big personality to look after your social
media accounts.
2. Engage and listen more, don’t broadcast!.
3. Utilise your social space for customer services,
be transparent.
4. Firm up your social media policy so your whole
business feels comfortable contributing.
5. Target small pockets of communities, don’t
focus on going viral!
Top 5 tips

4. Marketing
automation

What touch points do
you have with new and
existing customers?

Marketing
automation software

1. Consider triggers for marketing automation.
2. Plan quality content for your new and
existing customers.
3. Assess which marketing automation
software is right for your business. (££££££!)
4. Be smart, put yourself in their shoes.
5. Track, evaluate and refine consistently.
Top 5 marketing automation
tips

3. Mobile marketing

In 2015 we will see

How will your business
look on the iWatch?

How will we
pay/donate in the near
future?

1. Stop boxing “mobile” with mobile phones.
2. New technology = New opportunity.
3. Make sure your brand is on every device.
4. Invest your time and money in developing
your mobile experiences.
5. Be ready for the future! (we’re only going to
be more mobile!)
Top 5 mobile marketing tips

2. Big Data

• Newer methods of collecting data
• Better more accurate data
• Different types of data

Why would we use
data?

Who here has a
smartphone?

Why haven’t you tweeted us yet
then?
#letstalkdigital

source: europe-v-facebook.org

source: europe-v-facebook.org

1. Upgrade your Google analytics to universal
analytics. (if you haven’t already!)
2. Create a Google analytics dashboard that
suits your business.
3. Refine your data using segments.
4. Check out different data visualisation tools
(E.g Twitter analytics)
5. Be pragmatic - Big data isn’t going to change
your business over night!
Top 5 big data tips

1. Content
marketing

Landing Pages
A web page which serves as entry point for a
website.

The user has
option to
search cottages
straight away.
Austin the dogs
video diary
“Top 10” Content
Answer peoples
queries

Why is this
important?

Source: Google Trends

A closer look at different
types of content

Reaching audiences.

Engaging
audiences.

A quick note on
iBeacons

1. Don’t focus on going viral, focus on reaching
relevant audiences.
2. Ensure you’re being creative & engaging, not
just ticking boxes.
3. Use a content plan. (if you need one, let me
know!)
4. Give it away to other websites and bloggers.
5. Be bold.
Top 5 content marketing tips

Thanks for listening!
@bencorbally