David Galante from Alcatel-Lucent presented the mCommerce Services and Mobile Wallet at the RCA Conference in Orlando on March 29th.

1. mCommerce Services
David Galante, Product Management Twitter: @mWalletALU
david.galante@alcatel-lucent.com
RCA Conference 2012 - Orlando
March 29, 2012
COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

2. mCommerce Solutions
new applications for rural carriers
In 2012, eBay expects to do $8 billion in mobile
commerce retail volume, and it’s electronic payments
system PayPal expects to process $7 billion in
mobile payment volume. –Mercury News
According to the latest Business Insider
report, “The Future of Mobile.” The
US is halfway through the
featurephone to smartphone
conversion.. • MNO’s have a unique position in
mCommerce solutions.
• What are people doing on
smartphones? A lot of things • All carriers are in a position to
including shopping! leverage relationships between
the local merchant and
subscribers.
http://www.mercurynews.com/business/ci_20054757
http://www.businessinsider.com/the-future-of-mobile-deck-2012-3
COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

3. THE RACE IS ON TO ENGAGE WITH USERS
THROUGH MOBILE
…BUT THE MARKET REMAINS A FRAGMENTED EXPERIENCE
THE NEXT GENERATION OF
MOBILE IS A UNIFIED
MARKETPLACE
EXPERIENCE
3
COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
ALCATEL-LUCENT — CONFIDENTIAL — SOLELY FOR AUTHORIZED PERSONS HAVING A NEED TO KNOW — PROPRIETARY —
USE PURSUANT TO COMPANY INSTRUCTION

4. THE TRADITIONAL MOBILE WALLET CONCEPT
Many think this is the direction of the mobile wallet..
However, even more value which can be offered…
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COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
ALCATEL-LUCENT — CONFIDENTIAL — SOLELY FOR AUTHORIZED PERSONS HAVING A NEED TO KNOW — PROPRIETARY —
USE PURSUANT TO COMPANY INSTRUCTION

5. It’s all about the user experience!
Coupon, Loyalty and Payment on iOS and Android
COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
ALCATEL-LUCENT — CONFIDENTIAL — SOLELY FOR AUTHORIZED PERSONS HAVING A NEED TO KNOW — PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION

6. mCommerce Solutions
Bringing it all together…
MNO managed apps can be delivered using
hosted solutions.
SaaS based products with revenue sharing
models allow fast time to market!
MNO trust is key in your market!
Monetize the relationship between the local
merchant and subscribers.
With the right partners and technology localized
mCommerce apps are easy to deploy
COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

7. COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
ALCATEL-LUCENT — CONFIDENTIAL — SOLELY FOR AUTHORIZED PERSONS HAVING A NEED TO KNOW — PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION