1.
Build Your Organization’s
Optimization Culture
October 21st, 2015
An Optimizely Online Workshop
Strategic and Technical Support: Amy Herbertson

2.
Amy Herbertson
Strategic & Technical Support
Ehsan Mafi
Customer Education Manager

3.
Housekeeping
● Workshop will take about 40 mins
● Will be recorded and available tomorrow
● Summary in the Optiverse
● Participate and take notes
● Daniel in the chat window
● Q&A at the end

4.
Incorporate optimization into your company DNA

5.
Challenge:
Lots of excitement from
implementers, but tests
without proper planning
lead to disappointing
business results
Solution:
Created a center of
excellence hub in
analytics team that set
up the testing charter
for all different channels
Best Data-Driven Culture

6.
+50% lift in pageviews per visit
HGTV.com photo library
+250% increase in saved recipes
+400% increase in Pinterest shares
foodnetwork.com recipe pages

7.
After today’s workshop, you will be able to answer
the following questions
1. How mature is my testing program?
2. How do I set up cultural processes and procedures?
3. How do I build an optimization team?
4. How can I demonstrate the value of my testing program?

8.
Optimizely Maturity Model

9.
Poll
How mature is your company?

10.
After today’s workshop, you will be able to answer
the following questions
1. How mature is my testing program?
2. How do I set up cultural processes and procedures?
3. How do I build an optimization team?
4. How can I demonstrate the value of my testing program?

11.
Ideation
Planning & Prioritization
Development & QA
Results & Iteration

12.
Submission
Forms
Contests Interdisciplinary
Brainstorming
Ideation

13.
Testing Charter Testing Roadmap
Planning & Prioritization

14.
Internal QA Test Launch
Announcements
Development & QA

15.
A B
Which One Will Win?

16.
Socialized Results Accessible Records
Results & Iteration

17.
After today’s workshop, you will be able to answer
the following questions
1. How mature is my testing program?
2. How do I set up cultural processes and procedures?
3. How do I build an optimization team?
4. How can I demonstrate the value of my testing program?

18.
Poll
How do you identify?

19.
After today’s workshop, you will be able to answer
the following questions
1. How mature is my testing program?
2. How do I set up cultural processes and procedures?
3. How do I build an optimization team?
4. How can I demonstrate the value of my testing program?

20.
Increase Revenue
Improve RPV
Increase
Subscriptions
Conversion Rate

21.
Which One Won?

22.
A B
Which One Won?

23.
Question
What is the value of an
experiment with losing
variations?

24.
Losing is still winning!

25.
Losing is still winning!
● Resources Saved: Minimal developer investment
● Revenue Saved: Affected visitors limited
● Time Saved: Insight reached sooner

26.
After today’s workshop, you will be able to answer
the following questions
1. How mature is my testing program?
2. How do I set up cultural processes and procedures?
3. How do I build an optimization team?
4. How can I demonstrate the value of my testing program?

27.
Action Item: Tell us your
next step

28.
What topics would you
like to see in the future?

29.
Additional Resources
• Optimizely Benchmark Report
• Testing Charter
• Submissions Google Doc
• Testing Roadmap
• Socializing Results
• Autodesk Deck

30.
Question & Answer