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Partner	
  Ecosystem	
  Showcase	
  
Geddes	
  
Munson	
  
Dir,	
  Customer	
  Success	
  
Mixpanel	
  
@geddes 	
  	
  
Shai	
  	
  
Tamari	
  
Head	
  of	
  PreSales	
  	
  
Engineering,	
  
ClickTale	
  
@smtamari	
  
	
  	
  
With	
  ClickTale,	
  Mixpanel	
  and	
  UserTesDng	
  
Darrell	
  
Benatar	
  
CEO	
  
UserTesDng	
  
@darrellbenatar	
  
Find	
  Out	
  What	
  Your	
  Customers	
  
Are	
  Really	
  Thinking	
  
UserTesDng	
  
Darrell	
  
Benatar	
  
CEO	
  
UserTesDng	
  
@darrellbenatar	
  
Watch	
  and	
  listen	
  to	
  real	
  people	
  
using	
  your	
  website	
  or	
  app	
  
The	
  UserTes(ng	
  Pla.orm	
  
+	
  
Before	
  running	
  an	
  A/B	
  test	
  
• Find your site’s biggest problems so you can
take big-swing A/B tests
	
  
What	
  to	
  test	
  with	
  UserTes(ng	
  
•  First impressions (“Five Second Test”)
•  Common tasks
•  Sign-up or checkout
•  Search
•  Navigation
•  Your site vs. your competitor's site
•  Your site or app on mobile devices
Before	
  running	
  an	
  A/B	
  test	
  
• Test your B version to catch any fundamental
flaws
	
  
	
  
A:er	
  running	
  an	
  A/B	
  test	
  
• Find out why one version outperformed the
other version
	
  
11%	
  conversion	
  rate	
   22%	
  conversion	
  rate	
  
Partner	
  Ecosystem	
  Showcase	
  
Shai	
  	
  
Tamari	
  
Head	
  of	
  PreSales	
  	
  
Engineering,	
  
ClickTale	
  
@smtamari	
  
	
  	
  
With	
  ClickTale,	
  Mixpanel	
  and	
  UserTesDng	
  
Over 100,000 Businesses Use ClickTale
About	
  ClickTale	
  
ClickTale	
  Recordings	
  
ClickTale	
  Aggregated	
  Reports	
  
Why	
  ClickTale	
  and	
  Op(mizely?	
  
View	
  Page	
  
Behavior	
  
Create	
  
Hypothesis	
  
Test	
  new	
  
version/s	
  
with	
  
OpDmizely	
  
See	
  which	
  
test	
  one	
  and	
  
Understand	
  
Why	
  
Implement	
  
Change	
  
Enabling	
  the	
  Integra(on	
  
The	
  Integra(on	
  in	
  Ac(on	
  
Case	
  Study	
  –	
  1800	
  Den(st	
  
Case	
  Study	
  –	
  1800	
  Den(st	
  
Case	
  Study	
  –	
  1800	
  Den(st	
  
The	
  Results	
  –	
  Mouse	
  Movement	
  
	
  
The	
  Results	
  –	
  Scroll	
  
The	
  Results	
  –	
  Overall	
  
 
	
  
“ClickTale	
  gives	
  us	
  a	
  great	
  way	
  to	
  visualize	
  what	
  we	
  should	
  
be	
  tes<ng	
  and	
  then	
  analyze	
  the	
  results	
  of	
  the	
  tests	
  we	
  run.”	
  
	
  
Elliot	
  Kharkats,	
  	
  Analy(cs	
  and	
  Tes(ng	
  Manager,	
  1-­‐800-­‐DENTIST	
  
	
  
	
   	
  
	
  
“Always	
  explore	
  before	
  your	
  refine.”	
  
	
  
Jodi	
  Ellis,	
  Op(mizely	
  
	
  
	
  
Conclusion	
  
Partner	
  Ecosystem	
  Showcase	
  
Geddes	
  
Munson	
  
Dir,	
  Customer	
  Success	
  
Mixpanel	
  
@geddes 	
  	
  
Mixpanel	
  
MIXPANEL + OPTIMIZELY
01/ What is
Mixpanel?
02/ Optimizely
Integration
03/ Live Demo
MIXPANEL
1 - Track actions that represent meaningful user interaction with your web or mobile app
2 - Analyze those actions in a powerful, flexible and easy to use way
The most advanced analytics platform for mobile and web
3 - Take action on the analytics by building automated messaging
BEYOND SINGLE SEGMENTS
AND CONVERSION RATES
Demo:
Getting an Event Up, Multi property segmentation, Retention Analysis
OPTIMIZELY INTEGRATION
Automatically inserts Mixpanel JavaScript on your page
to tag a user as being part of a specific variation.
DEMO
Enable Mixpanel integration for a simple A/B test in Optimizely & View Results in Mixpanel
Partner	
  Ecosystem	
  Showcase	
  
Geddes	
  
Munson	
  
Dir,	
  Customer	
  Success	
  
Mixpanel	
  
@geddes 	
  	
  
Shai	
  	
  
Tamari	
  
Head	
  of	
  PreSales	
  	
  
Engineering,	
  
ClickTale	
  
@smtamari	
  
	
  	
  
With	
  ClickTale,	
  Mixpanel	
  and	
  UserTesDng	
  
Darrell	
  
Benatar	
  
CEO	
  
UserTesDng	
  
@darrellbenatar	
  

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Optimizely Partner Ecosystem

  • 1. Partner  Ecosystem  Showcase   Geddes   Munson   Dir,  Customer  Success   Mixpanel   @geddes     Shai     Tamari   Head  of  PreSales     Engineering,   ClickTale   @smtamari       With  ClickTale,  Mixpanel  and  UserTesDng   Darrell   Benatar   CEO   UserTesDng   @darrellbenatar  
  • 2. Find  Out  What  Your  Customers   Are  Really  Thinking   UserTesDng   Darrell   Benatar   CEO   UserTesDng   @darrellbenatar  
  • 3.
  • 4. Watch  and  listen  to  real  people   using  your  website  or  app  
  • 6.
  • 7.
  • 8.
  • 10. Before  running  an  A/B  test   • Find your site’s biggest problems so you can take big-swing A/B tests  
  • 11. What  to  test  with  UserTes(ng   •  First impressions (“Five Second Test”) •  Common tasks •  Sign-up or checkout •  Search •  Navigation •  Your site vs. your competitor's site •  Your site or app on mobile devices
  • 12. Before  running  an  A/B  test   • Test your B version to catch any fundamental flaws    
  • 13. A:er  running  an  A/B  test   • Find out why one version outperformed the other version   11%  conversion  rate   22%  conversion  rate  
  • 14. Partner  Ecosystem  Showcase   Shai     Tamari   Head  of  PreSales     Engineering,   ClickTale   @smtamari       With  ClickTale,  Mixpanel  and  UserTesDng  
  • 15. Over 100,000 Businesses Use ClickTale About  ClickTale  
  • 18. Why  ClickTale  and  Op(mizely?   View  Page   Behavior   Create   Hypothesis   Test  new   version/s   with   OpDmizely   See  which   test  one  and   Understand   Why   Implement   Change  
  • 20. The  Integra(on  in  Ac(on  
  • 21. Case  Study  –  1800  Den(st  
  • 22. Case  Study  –  1800  Den(st  
  • 23. Case  Study  –  1800  Den(st  
  • 24. The  Results  –  Mouse  Movement    
  • 25. The  Results  –  Scroll  
  • 26. The  Results  –  Overall  
  • 27.     “ClickTale  gives  us  a  great  way  to  visualize  what  we  should   be  tes<ng  and  then  analyze  the  results  of  the  tests  we  run.”     Elliot  Kharkats,    Analy(cs  and  Tes(ng  Manager,  1-­‐800-­‐DENTIST           “Always  explore  before  your  refine.”     Jodi  Ellis,  Op(mizely      
  • 29. Partner  Ecosystem  Showcase   Geddes   Munson   Dir,  Customer  Success   Mixpanel   @geddes     Mixpanel  
  • 30. MIXPANEL + OPTIMIZELY 01/ What is Mixpanel? 02/ Optimizely Integration 03/ Live Demo
  • 31. MIXPANEL 1 - Track actions that represent meaningful user interaction with your web or mobile app 2 - Analyze those actions in a powerful, flexible and easy to use way The most advanced analytics platform for mobile and web 3 - Take action on the analytics by building automated messaging
  • 32. BEYOND SINGLE SEGMENTS AND CONVERSION RATES Demo: Getting an Event Up, Multi property segmentation, Retention Analysis
  • 33.
  • 34. OPTIMIZELY INTEGRATION Automatically inserts Mixpanel JavaScript on your page to tag a user as being part of a specific variation.
  • 35. DEMO Enable Mixpanel integration for a simple A/B test in Optimizely & View Results in Mixpanel
  • 36. Partner  Ecosystem  Showcase   Geddes   Munson   Dir,  Customer  Success   Mixpanel   @geddes     Shai     Tamari   Head  of  PreSales     Engineering,   ClickTale   @smtamari       With  ClickTale,  Mixpanel  and  UserTesDng   Darrell   Benatar   CEO   UserTesDng   @darrellbenatar