1.
Partner
Ecosystem
Showcase
Geddes
Munson
Dir,
Customer
Success
Mixpanel
@geddes
Shai
Tamari
Head
of
PreSales
Engineering,
ClickTale
@smtamari
With
ClickTale,
Mixpanel
and
UserTesDng
Darrell
Benatar
CEO
UserTesDng
@darrellbenatar

2.
Find
Out
What
Your
Customers
Are
Really
Thinking
UserTesDng
Darrell
Benatar
CEO
UserTesDng
@darrellbenatar

3.
Watch
and
listen
to
real
people
using
your
website
or
app

4.
The
UserTes(ng
Pla.orm

5.
+

6.
Before
running
an
A/B
test
• Find your site’s biggest problems so you can
take big-swing A/B tests

7.
What
to
test
with
UserTes(ng
• First impressions (“Five Second Test”)
• Common tasks
• Sign-up or checkout
• Search
• Navigation
• Your site vs. your competitor's site
• Your site or app on mobile devices

8.
Before
running
an
A/B
test
• Test your B version to catch any fundamental
flaws

9.
A:er
running
an
A/B
test
• Find out why one version outperformed the
other version
11%
conversion
rate
22%
conversion
rate

10.
Partner
Ecosystem
Showcase
Shai
Tamari
Head
of
PreSales
Engineering,
ClickTale
@smtamari
With
ClickTale,
Mixpanel
and
UserTesDng

11.
Over 100,000 Businesses Use ClickTale
About
ClickTale

12.
ClickTale
Recordings

13.
ClickTale
Aggregated
Reports

14.
Why
ClickTale
and
Op(mizely?
View
Page
Behavior
Create
Hypothesis
Test
new
version/s
with
OpDmizely
See
which
test
one
and
Understand
Why
Implement
Change

15.
Enabling
the
Integra(on

16.
The
Integra(on
in
Ac(on

17.
Case
Study
–
1800
Den(st

18.
Case
Study
–
1800
Den(st

19.
Case
Study
–
1800
Den(st

20.
The
Results
–
Mouse
Movement

21.
The
Results
–
Scroll

22.
The
Results
–
Overall

23.
“ClickTale
gives
us
a
great
way
to
visualize
what
we
should
be
tes<ng
and
then
analyze
the
results
of
the
tests
we
run.”
Elliot
Kharkats,
Analy(cs
and
Tes(ng
Manager,
1-­‐800-­‐DENTIST
“Always
explore
before
your
refine.”
Jodi
Ellis,
Op(mizely

24.
Conclusion

25.
Partner
Ecosystem
Showcase
Geddes
Munson
Dir,
Customer
Success
Mixpanel
@geddes
Mixpanel

26.
MIXPANEL + OPTIMIZELY
01/ What is
Mixpanel?
02/ Optimizely
Integration
03/ Live Demo

27.
MIXPANEL
1 - Track actions that represent meaningful user interaction with your web or mobile app
2 - Analyze those actions in a powerful, flexible and easy to use way
The most advanced analytics platform for mobile and web
3 - Take action on the analytics by building automated messaging

28.
BEYOND SINGLE SEGMENTS
AND CONVERSION RATES
Demo:
Getting an Event Up, Multi property segmentation, Retention Analysis

29.
OPTIMIZELY INTEGRATION
Automatically inserts Mixpanel JavaScript on your page
to tag a user as being part of a specific variation.

30.
DEMO
Enable Mixpanel integration for a simple A/B test in Optimizely & View Results in Mixpanel

31.
Partner
Ecosystem
Showcase
Geddes
Munson
Dir,
Customer
Success
Mixpanel
@geddes
Shai
Tamari
Head
of
PreSales
Engineering,
ClickTale
@smtamari
With
ClickTale,
Mixpanel
and
UserTesDng
Darrell
Benatar
CEO
UserTesDng
@darrellbenatar