Experimentation Everywhere: Create
exceptional online shopping experiences
with Microsoft Dynamics 365 Commerce
and Optimizely
Balaji
Balasubramanian
General Manager, Dyamics 365
MICROSOFT
Hazjier
Pourkhalkhali
AVP, Strategy & Value
OPTIMIZELY

Dynamics 365 Commerce
Balaji Balasubramanian
GM Dynamics 365 Commerce

The B2C journey has dramatically shifted
1 Forbe 2 USA Today 3 PWC 4 Bain
Between Feb and March 29 there was been an 87% year over
year increase of buy-online-pickup-in-store orders.2
One retailer identified 20% in savings on digital and direct mail
marketing spending with no negative effect on revenue.4
Among all customers surveyed, 73% point to experience as an
important factor in their purchasing decisions. 42% said they
would pay more for a friendly, welcoming experience. 3
There's been a 129% year-over-year growth in U.S. & Canadian
e-commerce orders as of April 21 and an impressive 146% growth
in all online retail orders.1

Dynamics 365 Commerce
Headless Commerce Engine
API driven engine enabling extensible, personalized,
friction-free commerce experiences and integrated,
optimized back-office operations.
Dynamics 365 -or- 3rd Party ERP
Headquarters
Manage a chain of stores as one enterprise. Control daily
operations, track sales information and coordinate
communications for every store in the chain.
Dynamics 365
Commerce
Utilize Dynamics 365 Finance and Supply Chain Management to automate and
modernize your finance and SCM operations or integrate with an existing
provider.
Dynamics 365 Commerce delivers
a complete, yet composable,
omnichannel solution that unifies
back-office, in-store, call center
and e-commerce experiences to
personalize customer engagement,
increase employee productivity and
optimize store operations.

Azure Global Infrastructure
Dynamics 365 Commerce – Delivering Unified Commerce

Microsoft Store and CartMicrosoft Home Page Microsoft Office 365Microsoft Surface
Built on Microsoft’s
Proven Platform

Everything to build and run digital commerce
Built-in web authoring and development
tools.
Connected marketing and headless commerce
platform.
An end-to-end commerce solution
that scales to your needs.

Build loyalty and exceed customer expectations
Respond to customer needs at every level
of engagement.
Cross-sell and upsell based on intelligent
product recommendations
Use clienteling tools to gain a 360-
degree view of your customer.

Flexible and intelligent omni-channel experience
Give choice around modern payment
methods and product collection
or delivery.
Allow customers to purchase when, how, and
where they want, on any device
Unify physical and digital commerce
experiences to customers

Streamline operations using AI in the cloud
Derive insights by visualizing and analyzing
data across all aspects of your business
Advanced merchandising, inventory
management, distributed order management,
and pricing and promotion
Drive omni-channel commerce
experiences and integrated, optimized
back-office operations

Scalable, reliable, secure, and compliant
Seamlessly switch between online and
offline point-of-sale processing
Use flexible deployment options along with a
configurable and extensible platform
Adheres to global compliance and
security standards

Why Optimizely
✔ World’s leading Experimentation Platform
✔ Built for enterprise-scale
✔ Industry-leading security and performance
✔ Easy to use and integrate
Integration overview
• Commerce natively supports the creation, editing, and
management of e-commerce page and content
treatments
• The integration with Optimizely enables the creation of
experiments and treatment assignments
• Real-time event streams from Commerce enable the
analytics defining experiment results in Optimizely
Dynamics 365 Commerce now integrates with Optimizely Full Stack to
enable real-time experimentation and results for our customers
Releasing October 2020
Dynamics 365 Commerce & Optimizely – better together

HYPOTHESIZE
Formulate an idea to
increase conversions
CONFIGURE
Define the experiment
and treatment
allocations
CREATE
Author your control
and variants
PREVIEW
Ensure each variant
looks its best across
devices
PROMOTE
Enable the best performing
variant and for all customers
PUBLISH
Release the control and
variants to the web
LAUNCH
Start the experiment to
gather customer data
MONITOR
Review the performance
of the variants vs. the
control
Dynamics 365 Commerce Optimizely
Customer’s experimentation journey

• Visit our Website to learn more about
Microsoft Dynamics 365 Commerce at
https://dynamics.microsoft.com/commerce.
• Get in contact or reach out to your Microsoft
account manager to get details on arranging a
demo or overview of Dynamics 365
Commerce today.
• Look out for more information coming
October 2020
Next steps

Thank you
Balaji Balasubramanian
GM Dynamics 365 Commerce