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Experimentation Everywhere: Create Exceptional Online Shopping Experiences and Adapt to the New Normal

  1. Experimentation Everywhere: Create exceptional online shopping experiences with Microsoft Dynamics 365 Commerce and Optimizely Balaji Balasubramanian General Manager, Dyamics 365 MICROSOFT Hazjier Pourkhalkhali AVP, Strategy & Value OPTIMIZELY
  2. Dynamics 365 Commerce Balaji Balasubramanian GM Dynamics 365 Commerce
  3. The B2C journey has dramatically shifted 1 Forbe 2 USA Today 3 PWC 4 Bain Between Feb and March 29 there was been an 87% year over year increase of buy-online-pickup-in-store orders.2 One retailer identified 20% in savings on digital and direct mail marketing spending with no negative effect on revenue.4 Among all customers surveyed, 73% point to experience as an important factor in their purchasing decisions. 42% said they would pay more for a friendly, welcoming experience. 3 There's been a 129% year-over-year growth in U.S. & Canadian e-commerce orders as of April 21 and an impressive 146% growth in all online retail orders.1
  4. Dynamics 365 Commerce Headless Commerce Engine API driven engine enabling extensible, personalized, friction-free commerce experiences and integrated, optimized back-office operations. Dynamics 365 -or- 3rd Party ERP Headquarters Manage a chain of stores as one enterprise. Control daily operations, track sales information and coordinate communications for every store in the chain. Dynamics 365 Commerce Utilize Dynamics 365 Finance and Supply Chain Management to automate and modernize your finance and SCM operations or integrate with an existing provider. Dynamics 365 Commerce delivers a complete, yet composable, omnichannel solution that unifies back-office, in-store, call center and e-commerce experiences to personalize customer engagement, increase employee productivity and optimize store operations.
  5. Azure Global Infrastructure Dynamics 365 Commerce – Delivering Unified Commerce
  6. Microsoft Store and CartMicrosoft Home Page Microsoft Office 365Microsoft Surface Built on Microsoft’s Proven Platform
  7. Everything to build and run digital commerce Built-in web authoring and development tools. Connected marketing and headless commerce platform. An end-to-end commerce solution that scales to your needs.
  8. Build loyalty and exceed customer expectations Respond to customer needs at every level of engagement. Cross-sell and upsell based on intelligent product recommendations Use clienteling tools to gain a 360- degree view of your customer.
  9. Flexible and intelligent omni-channel experience Give choice around modern payment methods and product collection or delivery. Allow customers to purchase when, how, and where they want, on any device Unify physical and digital commerce experiences to customers
  10. Streamline operations using AI in the cloud Derive insights by visualizing and analyzing data across all aspects of your business Advanced merchandising, inventory management, distributed order management, and pricing and promotion Drive omni-channel commerce experiences and integrated, optimized back-office operations
  11. Scalable, reliable, secure, and compliant Seamlessly switch between online and offline point-of-sale processing Use flexible deployment options along with a configurable and extensible platform Adheres to global compliance and security standards
  12. Why Optimizely ✔ World’s leading Experimentation Platform ✔ Built for enterprise-scale ✔ Industry-leading security and performance ✔ Easy to use and integrate Integration overview • Commerce natively supports the creation, editing, and management of e-commerce page and content treatments • The integration with Optimizely enables the creation of experiments and treatment assignments • Real-time event streams from Commerce enable the analytics defining experiment results in Optimizely Dynamics 365 Commerce now integrates with Optimizely Full Stack to enable real-time experimentation and results for our customers Releasing October 2020 Dynamics 365 Commerce & Optimizely – better together
  13. HYPOTHESIZE Formulate an idea to increase conversions CONFIGURE Define the experiment and treatment allocations CREATE Author your control and variants PREVIEW Ensure each variant looks its best across devices PROMOTE Enable the best performing variant and for all customers PUBLISH Release the control and variants to the web LAUNCH Start the experiment to gather customer data MONITOR Review the performance of the variants vs. the control Dynamics 365 Commerce Optimizely Customer’s experimentation journey
  14. • Visit our Website to learn more about Microsoft Dynamics 365 Commerce at • Get in contact or reach out to your Microsoft account manager to get details on arranging a demo or overview of Dynamics 365 Commerce today. • Look out for more information coming October 2020 Next steps
  15. Thank you Balaji Balasubramanian GM Dynamics 365 Commerce