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The Optimizely Experience Keynote by Matt Althauser - Optimizely Experience London 2014

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The Optimizely Experience Keynote by Matt Althauser - Optimizely Experience London 2014

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In this the keynote of the Optimizely Experience London, Matt Althauser (GM Optimizely Europe) shows where Optimizely has started in 2010 and how the product has evolved since.

During his talk fellow team members explained these additional features in more detail. Features include:
- Drag & Drop WYSIWYG editor
- Mobile
- API
- Audiences
- Balanced Content Delivery Network (CDN)

In this the keynote of the Optimizely Experience London, Matt Althauser (GM Optimizely Europe) shows where Optimizely has started in 2010 and how the product has evolved since.

During his talk fellow team members explained these additional features in more detail. Features include:
- Drag & Drop WYSIWYG editor
- Mobile
- API
- Audiences
- Balanced Content Delivery Network (CDN)

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The Optimizely Experience Keynote by Matt Althauser - Optimizely Experience London 2014

  1. 1. THE OPTIMIZELY EXPERIENCE Matt Althauser GM EMEA, Optimizely
  2. 2. AGENDA 10:05 - 11:15 Optimizely Experience Keynote 11:15 - 11:45 Case Study: The Student Room 11:45 - 12:00 Break 12:00 - 1:00 Optimisation Roundtables 1:00 - 2:00 Lunch 2:00 - 2:30 Case Study: Haymarket 2:30 - 3:15 Creating a Testing Roadmap 3:45 - 3:45 Case Study: StubHub 3:45 - 4:00 Closing Notes 4:00 - 5:00 Networking Drinks
  3. 3. OPTIMIZELY Matt Althauser, GM EMEA
  4. 4. Enable the world to turn data into action
  5. 5. OUR STORY Obama Campaign 2008 Optimizely.com Launches! 2010 YC 2009
  6. 6. DEMO
  7. 7. AN EXAMPLE: CODE.ORG Hadi Partovi, Founder
  8. 8. CAPITALIZING ON TRAFFIC +12 Million Original Winning Variation additional participants
  9. 9. CAPITALIZING ON TRAFFIC Students Organizers *Hadi Partovi, “Simple Testing Can Boost CS Education 29% Overnight.” PR Launch! A/B Testing Begins Winning A/B Test ! Variation Implemented
  10. 10. OUR STORY Optimizely.com Launches! Obama Campaign YC 2008 2009 2010
  11. 11. Targeting 2011
  12. 12. OPTIMIZE EVERY CHANNEL Content Marketing Paid Marketing Email Marketing Organic Traffic Lead Acquisition Social Media
  13. 13. AN EXAMPLE: LIFTOPIA! Dave Nuffer, Product Manager
  14. 14. OPTIMIZE EVERY CHANNEL Organic Search Paid Ads (Search) Direct Traffic Avg. $ Size Avg. $ Size Avg. $ Size % Conversion % Conversion % Conversion = Online Revenue
  15. 15. OPTIMIZE EVERY CHANNEL +20% additional conversions Original Landing Page Pared-Down Variation
  16. 16. OPTIMIZE EVERY CHANNEL +23.7% additional conversions Original Date Selection Page Pared-Down Variation
  17. 17. AN EXAMPLE: BLEACHER REPORT Peter Hastie, Frontend Development
  18. 18. CAPITALIZING ON TRAFFIC Original Current Variation +764% social media followers
  19. 19. CAPITALIZING ON TRAFFIC Implemented optimization strategy *Peter Hastie, “Optimizely Developer Showcase,” OptiCon 2014.
  20. 20. Targeting 2011 Mobile Web 2012
  21. 21. AN EXAMPLE: RENTPATH! Scott Ehly, Site Optimisation/Usability Analyst
  22. 22. MOBILE WEB Original Variation +1.6% additional leads
  23. 23. AN EXAMPLE: VEGGIE TALES! Megan Bush, Conversion Optimisation Consultant
  24. 24. MOBILE WEB Original Variation +28% Revenue per Visitor
  25. 25. Targeting Mobile Web 2011 2012 Localization Localisation 2013
  26. 26. Localization Localisation Targeting Mobile Web 2011 2012 2013
  27. 27. 2014 Audiences
  28. 28. WELL-KNOWN EXAMPLES OF PERSONALISATION
  29. 29. AN EXAMPLE: IRON MOUNTAIN Eric Bruyn, Digital Marketing
  30. 30. PERSONALISING CONTENT +123% content engagement Variation - Original - No Personalisation Targeted for Healthcare
  31. 31. CUSTOMER SUCCESS! Steven Grijzenhout, Solution Architect Team Lead
  32. 32. DEMO
  33. 33. 2014 Audiences Developer Platform
  34. 34. CUSTOMER SUCCESS! Adam Levinson, Customer Success Manager
  35. 35. WHAT MAKES CLIENTS! SUCCESSFUL IN TESTING?
  36. 36. THE MILLION DOLLAR/EURO/POUND! QUESTION:! ! HOW DO WE GO FROM
  37. 37. THIS
  38. 38. TO THIS
  39. 39. WHAT DOES THE DATA SAY?
  40. 40. MORE DATA
  41. 41. MORE DATA
  42. 42. MORE DATA
  43. 43. KEY FINDINGS • Correlation between business impact and # of tests run. (Not earth shattering) • Correlation between # of users and business impact. • People focusing on the right thing, can drive huge impact.
  44. 44. TESTING (LIFE) IS A FUNCTION OF:! HOW MANY / WHAT
  45. 45. PHILOSOPHIZING + TESTING TL:DR: Time spent / Impact • Success at the gym: How many times you go to the gym / what exercises you do • Success in your job: How long you work / what work you do • Success in your relationship: How much time you spend together / What kind of time you spend together
  46. 46. THE PROBLEM How can we run more impactful tests while decreasing the time spent to run those tests?
  47. 47. WHY DON’T MORE PEOPLE TEST! HEADLINES?
  48. 48. KEY FINDINGS • Short lifecycle- an article lasts a day
  49. 49. KEY FINDINGS • Complicated process with a lot of stake holders.
  50. 50. KEY FINDINGS • Give access to your editors and your website could look like this…
  51. 51. OR THIS…
  52. 52. NOW INTRODUCING: ! REST API + DEVELOPER PLATFORM
  53. 53. DEVELOPERS.OPTIMIZELY.COM
  54. 54. 2014 Developer Platform Audiences Ecosystem
  55. 55. PARTNERSHIPS Tai Rattigan, Head of Partnerships EMEA
  56. 56. ECOSYSTEM • TECHNOLOGY PARTNERS • SOLUTIONS PARTNERS • COMMUNITY
  57. 57. TECHNOLOGY PARTNERS
  58. 58. action! data! causal! inference!
  59. 59. Campaign Integrations! What will our ecosystem look like?! action! data! Audience Integrations! Goal Tracking Integrations! CMS Integrations! Analytics Integrations! causal! inference! ! ! ! experience!
  60. 60. 13!
  61. 61. SOLUTIONS PARTNERS
  62. 62. + Training Certification
  63. 63. COMMUNITY
  64. 64. Developer Platform Audiences Ecosystem Native Mobile
  65. 65. OPTIMIZELY Oren Cohen, UK Team Lead
  66. 66. 2014 Developer Platform Audiences Native Mobile Ecosystem
  67. 67. Enable the world to turn data into action

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