Odoo Experience 2019 Building the Right Product, The Right Way Nicolas Jacobeus, Founder & CEO, Belighted

1. Insights from 12 years of helping launch new
software products
Building the right
product, the right way
Nicolas Jacobeus

2. PRODUCT

3. PRODUCT🚫

5. PUTTING ALL
YOUR MONEY
IN THE
PRODUCT
1

6. “Build it and they
will come”

7. 9,999 in 10,000
Mobile Apps Will Fail
(https://www.startupgrind.com/blog/9999-in-10000-mobile-apps-will-fail-heres-why/)

8. SPENDING TOO
MUCH TIME ON
PLANNING ALL
FEATURES
2

9. (https://www.construx.com/books/the-cone-of-uncertainty/)

10. RELEASING THE
PRODUCT AND
ONLY THEN
WONDERING HOW
TO MARKET IT
3

11. DELAYING
LAUNCH FOR
NO GOOD
REASON
4

12. “If you aren't embarrassed by
the first version of your
product, you shipped too late.”
Reid Hoffman (LinkedIn)

13. TRYING TO
CLONE A
COMPETITOR
5

14. AVOIDING
UNHEALTHY
PRODUCT
FIXATION

15. WHAT ARE
YOU TRYING
TO SOLVE?
1

16. JTBDJobs to be Done

18. Fall in love with
the problem,
not the solution.

19. DO THE
THINGS IN
THE RIGHT
ORDER
2

20. TRACTION
BEFORE
PRODUCT

24. FOCUS ON
FEEDBACK
FROM THE
START
3

25. PROBLEM
FEEDBACK

28. “As far as the customer
is concerned, the
interface is the
product.”
Jef Raskin (Macintosh project)

29. 95%of new customer products
(https://hbswk.hbs.edu/item/clay-christensens-milkshake-marketing)
FAIL

30. (https://www.cbinsights.com/research/startup-failure-reasons-top/)

32. https://www.belighted.com/resources/software-power-checklist
GET THE CHECKLIST