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We formed the ODCA in 2010 to address a fundamental change in IT The world is changing: A growth in the number of devices and mounting data represents an opportunity to become a critical element of a businesses value – not the operational support of yesterday. To seize this opportunity, we much change the fundamental way we manage IT infrastructure that provides the resilience and agility required – our traditional approaches simply will not get us there. This new approach is so critical to our business bottom line and competitive position in respective markets, that working together in new ways is required.
Fast forward three years: The ODCA is a vibrant organization with hundreds of global IT leaders with a single focus: Forming unified enterprise requirements for cloud and collaborate with our provider members and standards org partners to drive these requirements to adoption.
Given the importance of this IT transformation and the size of the opportunity through innovation, our progress to this goal has been incredible.
Earlier this year, BMW first announced its plans for aligning its data center innovation to private and hybrid cloud based on ODCA requirements.
Today, I’m delighted to share that my fellow leaders on the ODCA board are also detailing that they are well underway in driving their planning and adoption of cloud based on ODCA requirements as well. This signals a fundamental milestone for ODCA – from requirements definition to turning these requirements into demand: for data center infrastructure and cloud services.
As you can see…this cross section of leaders represent multiple industries, multiple geographies and spans enterprise, cloud services and consulting.
At Forecast this week these leaders will be sharing their insights to help accelerate broader deployments – and this is what this event is all about, sharing with peers our insights about the progress we’ve made in development of our paths to the cloud based on the fundamental work of ODCA. Let’s start with BMW’s journey.
We want to be the leading provider of premium products ans premium services for individual mobility.
BMW Brands: BMW, MINI, Rolls-Royce. Motorcycles. No picture for RR.
28 production/assembly sides in 13 countries. Sales network in 140 countries.
Budget numbers 2013.
December 31, 2012: 105.876 employees. 28 production/assembly sides in 13 countries. Sales network in 140 countries.
(next is the BMW connecteddrive structure).
Now (next), i will share with you one driver for a robust, worldwide connected, always on IT infrastructure. Also a very important driver for our hybrid cloud strategy.
… but before i explain it all on a slide please enjoy a video ….
Video 90 seconds.
Premium cars will be deeply integrated as personnal device in all daily tasks. Seamless integration will be a key success factor. -> sheer driving pleasure is the result
Particularly for the new e-mobility (products are in 2013 BMW i3 + i8) the ….
BMW ConnectedDrive will be available in more than 40 markets andwill thus cover more than90% of total volume (~ 2015).
Evolution + Revolution. Additional new targets.
Cloud = Virtualization, Automation, Self Service Experience, schnelle Bereitstellung, dynamische Ressourcenanpassung, Commodity, internationale Standards PaaS (später SaaS) ist die Zielsetzung für BMW. Mit IaaS zu geringe Effekte. Zero Downtime für das Business als wichtigste Triebfeder, keine Diskussionen für 5x9 (99,999 %) etc. Architektonische Trennung im Automation/Orchestration Layer erzeugt modulare Lösungen für die Zukunft. Neue Technologien/Provider können einfach in die Gesamtlösung eingebaut werden. Service operations (Starten, Stoppen von Applikationen) werden auch dem Businessfunktionen zur Verfügung gestellt. Automatische Erweiterung und automatisches Schrumpfen wird eingebaut. Wenige standardisierte VM’s (IaaS Pattern) bilden die Basis für alle PaaS Services (WEB, DVB, SAP). Cloud readiness der Applikationen wesentliche Herausforderung zum Erfolg der Cloud Modelle. Legacy Systeme (2100 Applikationen). Klare Richtlinien für Applikationsentwicklung notwendig.
Evtl. Beispiel Life Migration in BMW Werken.
16 use cases for private cloud release 1. Release 2 will be followed in 2014.
The current product offerings aren‘t mature. The solution achitecture should be a long-term approach.Therefore -> structured in layers, replaceable components, vendor independent.
Our current implementation: Self Service portal with liferay Business automation with BMC Atrium Orchestrator Technical automation with different vendor products (Windows -> MS SCCM, …, SAP -> Life…)
Video 100 seconds.
Of course there is more to ODCA than our leadership moving forward with existing requirements, this is about all of us.
Today, I’m excited to talk about the next evolution of ODCA in the form of new members, new requirements, and new levels of adoption.
Let’s get started
Remember – this slide is an animation with the three new members announced after you present the left side of the slide
2013 has represented an incredible growth in membership from A to Z – Avago to ZTE. These companies reflect our expanding data center focus and bring unique insights to our work.
Here Mario – I would pick a few to call out and leave Microsoft for last.
Cohesive FT: Featuring former ODCA board member Chris Swan, this company is working on innovative SDN solutions (and is a Forecast sponsor) DATARAM: DRAM supplier Kingston: DRAM supplier and a Forecast sponsor Legrand: data center cabling Microsoft – you know the story here Spirent – communications test and measurement State of Michigan – don’t have information here other than a US state IT organization Telstra – Australian telecom provider ZTE – 5th largest global telecom equipment manufacturer (4th largest phone manufacturer)
Click for animation
Today – I’m delighted to announce three new leaders for ODCA, members who represent leadership in their geographies and market segments.
Infosys: A leading global service provider based in Bangalore, India
SAP: Global market leader in enterprise business applications based in Frankfurt Germany
UOL: Leading Latin American ISP and hosts one of the top 100 websites in the world, based in San Paulo, Brazil.
We have two of our new members in the audience today, and I’d like to introduce Vishnu Bhat to the stage.
Vishnu Bhat walk on – 90 seconds.
Greet Vishnu and ask him to share Infosys’ interest in ODCA
Once Vishnu departs – click to next slide and welcom Dietmar Reinelt to ths stage
walk on – 90 seconds.
Greet Dietmar and ask him to share Infosys’ interest in ODCA
As we focus on growing our leading contributors to the ODCA, we also look to bring scale to deployments based on our requirements.
With our leadership ready to share plans and insights on adoption of the cloud based on ODCA requirements, the time is right to accelerate broad member adoption. To that end we are introducing ODCA Accelerate, a program designed to incent peer engagement amongst members and public awareness of the influence of ODCA usage models on IT deployments.
For enterprises and service providers here today – if you walk away from Forecast with plans to deploy private cloud or public cloud services shaped by requirements from ODCA, we would like to hear from you. Please visit our website and learn more about the Accelerate program or ask an ODCA staff member on site for details.
If you are a solution provider that is offering HW and SW meeting ODCA requirements we also want to hear from you. This is your opportunity to gain excellent visibility for solutions offerings. Work with the ODCA to help move enterprise adoption forward.
The requirements for the cloud continue to move forward based on the Alliance’s cloud maturity model. For those in the audience that attended ODCAU sessions this morning, I hope you enjoyed our Technical Committee leaders providing an in-depth review of ODCA publications.
Today, we’re excited to deliver a number of new and updated publications starting with the completion of our master usage model for data center infrastructure as a service: Software defined networks and scale out storage. These new usage models represent requirements for two areas of rapid industry innovation and prioritize requirements for the enterprise to help speed adoption of solutions. This is a big deal – the IaaS market, according to IDC, is expected to grow to over $20B/year, and our work reflects the first comprehensive customer requirements for IaaS.
Our new publications today also features the first comprehensive requirements for Information as a Service. You cannot have a conversation with colleagues today or attend a conference without hearing about “big data”. Data analytics are critical to the transformation of enterprise computing which is why ODCA extended its charter to add this important focus.
This document provides deep insight from our data services working group including topics such as orchestration of data delivery, the infrastructure and management schema required, and how analytics are integrated with mobile and cloud information architectures.
Again – an enormous focus of the enterprise with collective global investment estimated at $23B/year and estimates rising seemingly every time a new report is issued.
I’m also very proud to announce a comprehensive update to ODCA usage models representing the largest enhancements since the organization’s formation.
Usage models which have been updated include: Data Security Framework Carbon Footprint IO Control Long Distance Migration Provider Assurance
Thanks to solutions provider members, insight from member POCs and our collaboration with standards organizations, we have been able to raise the technical detail in these usage models as well as delivered the best requirements for rapid integration into deployments.
And this brings me to you. Our mission to accelerate adoption of cloud computing is made stronger with engagement across members. This is why Forecast is a unique conference…not just about education but about defining business opportunities.
I challenge you to use your time at Forecast to Accelerate your own business plans.
If you are an enterprise raise your level of insight on how leaders are deploying cloud today to accelerate your corporate planning and adoption.
If you are a provider use Forecast as a major call to action that enterprises are anticipating your solutions for rapid adoption, and share your plans for delivery of solutions and services.
We have provided an agenda focused on interactive discussion featuring a who’s who of enterprise cloud delivery – take advantage of this core agenda.
We have provided an opportunity to take control of the agenda with our MEET-Up program – engage with other attendees and propose topics of discussions today.
For more informal networking we will host a Forecast reception this evening featuring entertainment and casino games. This is the perfect place to make new business contacts.
Finally – walk away from Forecast with plans. Plans for your business and plans to begin or deepen your membership in the ODCA. Reach out to ODCA leaders while on-site to discuss your interests to contribute, and help us accelerate cloud adoption.
Forecast key1 0615_ak_evening
ENTERPRISE READY CLOUD
VP IT Infrastructure, BMW
Chair, Open Data Center Alliance
“If you always do
what you always
did, you will always
get what you
THE OPEN DATA CENTER ALLIANCE
Drive new levels of IT agility
through delivery of unified
enterprise requirements for
Through SDO and Industry
Plan, Purchase and Deploy
based on ODCA
Delivering cloud and big data
services based on ODCA
Strategy and procurement
decisions anchored on ODCA
requirements.Building cloud based on
Leveraging ODCA as a
pragmatic guild for internal &
UMs used for current
clouds & future planning
of new cloud services
Driving RFPs based on ODCA
Broad scale integration of UMs
into public, private and hybrid
Leveraging ODCA for full scale
private cloud build out, big
data and networking strategy
Broad integration of ODCA
UMs to global cloud strategy
BMW GROUP IN FIGURES.
BMW Financial Services
MINI Financial Services
2011 Change in %
Automobiles units 1,668,982 +14.2 %
Motorcycles units 113,572 + 3.1 %
Financing contracts 3,592,093 + 5.1 %
Revenue euro million 68,821 +13.8 %
EBIT euro million 8,018 + 56,9%
2012 Change in %
1,845,186 +10.6 %
117,109 + 3,1 %
3,846,364 + 7,1 %
76,848 +11.7 %
8,300 + 3,5%
Intelligent Emergency Call
Real Time Traffic Information
FUTURE IT INFRASTRUCTURE.
First BMW Movie
Max. 1-2 Min.
BMW CONNECTED DRIVE – IN-VEHICLE CONNECTIVITY.
INCREASED SIGNIFICANCE OF EVERYDAY CONNECTIVITY.
On the move
At home / In the office In the car
Time to Market
Changing lifestyle New customer requirements
High degree of personalization options.
More and more localization of services.
High volatility of customer needs.
Features available everywhere and fast.
Seamless integration into the car, simple UI, simple
BMW CONNECTED DRIVE SERVICES FOR BMW i.
NEW MOBILITY SERVICES.
ECO PRO +
Park Info Intermodal
Traffic InfoRange map Mobility Efficiency Status and
PLATFORM FOR APPS.
3rd Party ServiceHeadunit
3rd Party App
The smartphone app integration “BMW Apps” is technically compatible with Apple iOS (Google Android compatibility will
start this summer).
Supplying Software-Development-Kit (SDK) containing framework, guidelines, tools and simulation capabilities.
Support and expertise in vehicle HMI development.
Browser Apps are based on online API provided by the partner which are integrated by BMW in the vehicle
Browser apps are being developed upon partner service interfaces API (Application Programming Interface).
Vehicle BMW Group Backend Partner
3rd Party ServiceHeadunit
BMWNSC DC China
BMW ConnectedDrive will be available in more than 40 markets and
will thus cover more than 90% of total volume (> 2015).
~ 1M vehicles
~ 1M requests/day
~ 600 MB data-
> 10M vehicles
> 100M requests/day
> 1TB data-
~ 2,5M vehicles
~ 12M requests/day
~ 40 GB data-
Peak 6,5 MB/s
FUTURE IT INFRASTRUCTURE – TECHNOLOGICAL CHANGE TO
REMAIN FUTURE PROOF.
99 ,9... %
• Provisioning/Deprovisioning through one customer oriented service portal.
• PaaS Service Pattern: SAP, WEB, Database.
• IaaS Service Pattern: Windows and Linux/Suse VM’s.
• Orchestration 100 % automated / Zero Downtime solutions.
• Separation of business and technical automation layer (structured architecture).
• Defined service operations also through service portal.
• Elasticity are implemented (Capacity Upgrades/Downgrades).
• Highly standardized resource pool (only VM’s).
• Guidelines for application cloud readiness.
FUTURE IT INFRASTRUCTURE – CLOUD JOURNEY. IT - i
Change state of VM
Change parameters of VM
Install software package
Create DB on new
Create DB on
Admin Self Services
Internal Services for PaaS
IT - i
FUTURE IT INFRASTRUCTURE - CLOUD SERVICE PORTFOLIO.
Private Cloud Release 1 (2013)
FUTURE IT INFRASTRUCTURE - SOLUTION ARCHITECTURE.
Change Management - ITSM Suite
Self Service Portal
Self Service Portal
OS + basic SW
structured in layers
Self Service Portal
Technical Automation with
- different vendor products
- open source components
Fully useable Linux, Windows
with Databases, Middleware,
User, Certificates, etc.
IT - i
• BMW is 100% committed to the goals of ODCA.
• Usage Models are the foundation of BMW’s datacenter/cloud strategy and design.
• UM’s are also referenced in the procurement process to ensure continued
• The models stretch internal perspective to industry thought leadership.
• As an active participant in developing the Usage models, the BMW cloud journey is
driven through the ODCA.
FUTURE IT INFRASTRUCTURE – ODCA.
HUNDREDS OF GLOBAL IT LEADERS
Intel Corp Serves at the Technical Advisor to the Alliance
THE LEADERS ARE HERE
21Global leaders, from the industry to the enterprise
Global Head Cloud & Big Data
Global IT - Infrastructure Management
Scaling Cloud Adoption with
Leverage Best Practices in
Your Cloud Adoption
Integrate Usage Models
into Corporate RFPs
Up to 50% discount
on 2014 membership
ODCA COMPLETES DATA CENTER
Establishes requirement for
Prioritizes capabilities for new
SDN & scale out storage solutions
Compute IaaS Publication
1st Customer Requirements for $20B+ IaaS Market
WORLD’S FIRST REQUIREMENTS FOR
INFORMATION AS A SERVICE
Outlines orchestration of data
delivery & analysis across sources
Covers infrastructure, data
management, security & service
Enhances big data, mobile & cloud
1st Customer Requirements for $23B+
Data Analytics Market
NEW USAGE MODEL ENHANCEMENTS
Increases Technical Detail
Enables easier path to
Integrates key industry, SDO
and POC input
Largest Usage Model Enhancements
Since ODCA’s Formation
ODCA IS ABOUT ENGAGEMENT
Engage in Forecast Presentations & Panels
Accelerate Your Business with MEET-Ups
Meet IT Leaders at the ODCA Reception
Deepen ODCA Engagement with Continued Action