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Introduction to Online Advertising for Absolute Beginners

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A brief introduction to online advertising for anyone interested in making money by displaying ads on their website.

Join in the discussion at:
http://www.openads.org/online-advertising-explained

Publicada em: Negócios, Tecnologia
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  • Outstanding display. Very clear along with helpful
    Sharika
    http://financeadded.com http://traveltreble.com
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  • HI,
    I FOUND YOUR WEBSITE PREETY INTERESTING.WOULD U KINDLY GUIDE ME HOW TO ADVERTISE MY SMALL (TRAVEL, COURIER & CARGO AGENT FIRM IN INDIA)?? PLIZ GUIDE ME ECONOMICALY AS MINE IS A SMALL FIRM.
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    Prop.: PRINCE TOURS, COURIER CARGO SERVICES.
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  • Gorilla marketing in today's economy is everything, marketing to get through the recession!
    If your interested in web optimization for your site, there is a free site for uploading video ads for your business, they also have image uploads if you are not yet up to videos. The more sites you can link to the greater your market will be. They have a free link exchange as well.

     http://adwido.com

    
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  • Good presentation. It is more useful for Beginners in Online Advertisement.
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Introduction to Online Advertising for Absolute Beginners

  1. 1. Introduction to Online Advertising for Absolute Beginners A brief introduction to online advertising for anyone interested in making money by displaying ads on their website
  2. 2. Publishers can make money by displaying ads on their websites Ad for Citroen on Times website
  3. 3. There are many different kinds of ads that publishers can choose to show <ul><li>Different sizes </li></ul><ul><li>Different formats </li></ul><ul><ul><li>e.g. Text, Rich Media, Flash </li></ul></ul><ul><li>Different positions on web page </li></ul><ul><ul><li>e.g. Banners (along top), skyscrapers (along side) </li></ul></ul><ul><li>Different payment models </li></ul><ul><ul><li>Publisher paid if ad is displayed (CPM) </li></ul></ul><ul><ul><li>Publisher paid if visitors clicks on ad (CPC) </li></ul></ul><ul><ul><li>Publisher paid if visitor clicks on ad and goes on to purchase product / service (CPA) </li></ul></ul>
  4. 4. It is easy for a publisher to start making money by displaying ads... <ul><li>Services exist to make it easy for publishers to get started, for example: </li></ul>Publishers only need to sign up and insert tags in their websites to start making money <ul><li>Google / Yahoo picks which ads to display to each visitor </li></ul><ul><li>Ad is served. No effort required by publisher </li></ul><ul><li>Publisher gets paid depending on ad performance </li></ul>
  5. 5. ...but harder for publishers to maximize the revenue they make from displaying ads ? Which advertisers will value my visitors the most? How can I get in touch with those advertisers? Which advertisements will be of most interest to my visitors? How can I match particular visitors with specific ads / campaigns? Which service (e.g. Google, Yahoo) will make me the most money?
  6. 6. Thank You! Join in the discussion at: www.openads.org/online-advertising-explained

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