Commercializing Apps - Pricing, Promotion & Products
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This document discusses commercializing mobile apps. It covers pricing models like free with advertising, paid apps, and subscriptions. It also discusses promotion through existing channels like social media as well as new channels. The document stresses adapting products based on audience feedback and having a product roadmap. It notes that 300 iPhone apps are downloaded every second and 75% of iPhone users pay for at least one app per month.
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Commercializing Apps - Pricing, Promotion & Products
- 1. COMMERCIALIZING THE APP TAMZIN TAYLOR – TIGERSPIKE TWITTER: @TIGERSPIKE
- 2. PUT YOUR HANDS UP IF…
- 3. WHAT I’LL BE TALKING ABOUT Why Commercialise? Pricing Promotion Products Questions
- 5. 300 iPHONE APPS DOWNLOADED EVERY SECOND
- 6. 75% of Iphone users pay for one or more application each month
- 7. PRICING
- 8. “FREE” IS A PRICE POINT
- 9. IMPORTANT TO GET THE TYPE, AND QUANTITY OF ADVERTISING RIGHT
- 10. ON AVERAGE, ONLY 5% OF PEOPLE PAY FOR PREMIUM
- 11. PAY PER APP NEEDS ONGOING CUSTOMER ACQUISITION TO GROW REVENUE
- 12. FLEXIBLE SUBSCRIPTION OPTIONS
- 13. INTEGRATE OFFLINE OFFERINGS TO CROSS SELL & BUNDLE EFFECTIVELY
- 14. PROMOTION
- 16. LEVERAGE EXISTING CHANNELS
- 18. NEW CHANNELS
- 19. PRODUCT
- 20. PRODUCT ROADMAP
- 21. LISTEN TO YOUR AUDIENCE AND ADAPT
- 22. 80% OF SUCCESS IS TURNING UP
- 23. QUESTIONS? Tamzin TaylorClient Services Director Tamzin.Taylor@TigerSpike.com
Editor's Notes
- TigerSpike is an award winning Personal Media Company with a specialisation in Mobile Technology. Sydney based independent agency with global footprint offices in Sydney, New York, London and MelbourneFounded in 2003,90 staff and growing,Own proprietary technology, Phoenix (award winning robust carrier grade platform). Key focus areas:Strategy, creative, marketing and technical,Established project management and technical methodology,Innovation and technical excellence,Proven thought leadership in the digital space.
- According to Steve Jobs
- 100mill iPhone soldAndroid now overtaken RIM as most popular OS in the USApps – hundreds – need a campaign
- Free
- Stakeholder management
- Need to prove worth
- Barriers to entry
- Revenue annuity Great for those who have not tried out the app or for those who have reservations about the $XX/month subscription
- Control
- Slide - Leverage – existingSbs SLIDE - Slide – leverage new
- Slide - Leverage – existingSbs SLIDE - Slide – leverage new
- Slide - Leverage – existingSbs SLIDE - Slide – leverage new
- http://video.google.com/a/?pli=1#/Play/contentId=1001f464c5e9c8b8
- http://video.google.com/a/?pli=1#/Play/contentId=1001f464c5e9c8b8