1.
15.12.13 – 23.12.13
EVENT OFFLINEEVENT OFFLINE
F I N A L R E P O R T

2.
No Items Commitment Achievement
Achievement
KPI (%)
1
Landing
page for
wish list
1 package
(Landing page for wishlist,
including database
system and integrated
social pluggins)
Done Done
2 KOLs 1020 interactions
2,994
interactions
293,5%
3 FB group 250 interactions
2,444
interactions
977,6%
4 Gift 105 gift 105 gift 100%
5
Facebook
ads
Added value
Total reach:
130,178 users
Done
OVERVIEWOVERVIEW

3.
SYM wish list
Users who are using SYM product can access SYM wish list,
leaving personal info and choosing a lucky Christmas gift

4.
Wish list position

5.
1. Landing page for wish list
Total users play apps: 772
Winner: 105

6.
SYM Santa Clauses down town
Winners from SYM wish list activity were surprised of being
gifted by SYM Santa Clauses.
SYM Santa Clauses were downtown and attract the crowd.

7.
3 places SYM Santa Clauses passing by were: Notre Dame Cathedral,
Reunification Palace and Ben Thanh market

8.
Then SYM Santa Clauses gave a surprise to winners of wish list activity

9.
Then SYM Santa Claus attract the crowd, bring the happiness

10.
Real time update online
SYM Santa Clauses impressed not only offline,
but also online through SYM fan page and
through the game “Hunting SYM Santa
Clauses”

11.
Online update
Real time update on SYM fan page for user to
easier “catch up” the Santa Clauses.
Notre Dame Cathedral  Reunification Palace
 Ben Thanh market

12.
Offline SYM Santa clause hunting
-The Winner of minigame on Facebook fanpage
Two fastest users who “shot” the Santa Clauses
Users hunted the SYM Santa Clauses

13.
Offline SYM Santa clause hunting
-The Winner of minigame on Facebook fanpage
Two most favorite photos voted by community
Users hunted the SYM Santa Clauses

14.
Offline SYM Santa clause hunting
-The Winner of minigame on Facebook fanpage
The winner who have best photo
Users hunted the SYM Santa Clauses

15.
Feedback from community
Offline: the crowd was consecutively talking about SYM
brand and how they were impressed by the roadshow.
Online: Users say thanks to the gifts from SYM.
Users from other provinces ask SYM when SYM will come to
their town with such the activities.

16.
Communication support
To maximize the coverage of SYM activity, we had
support from social channels like Facebook groups,
Facebook profiles and Facebook advertising

17.
KOLs Interaction
Minh Chinh 137
Bj Kinh Can 2464
Ve Lanh Chanh 139
Phuong Phi 149
Huynh Tan Phat 11
Minh Quoc Nguyen 94
Total 2,994
KOLs

18.
KOLs
http://goo.gl/G8csTf
Total interaction: 137

19.
http://goo.gl/BpU4Pk
Total interaction: 2,464
KOLs

20.
http://goo.gl/wgjDbU
Total interaction: 139
KOLs

21.
http://goo.gl/d6ZkD6
Total interaction: 149
KOLs

22.
https://www.facebook.com/pha
t.tran.56829/posts/269636333
184807
Total interaction: 11
KOLs

23.
http://goo.gl/xLxsrE
Total interaction: 94
KOLs

24.
http://goo.gl/93Zl6U
Total interaction: 2,444
Facebook group

25.
Facebook Ads
FACEBOOK ADS

26.
FACEBOOK ADS
Total reach: 130,178
Total like: 186
Total engagement: 1,988

27.
THANK YOUTHANK YOU