This presentation was created by the group "Kids Story" and was presented at Online Media Boot Camp's marketing workshop session held on April 9, 2009.
http://www.onlinemediabootcamp.com
4. Potential Communities / How to
Reach
Librarians
Educators
Parents
Neighborhood civic associations
School districts
5. Social Media
Create a widget on the company page to make and
dress your own character online
Host a poll on the Web site for audiences to rate their
favorite character
6. Blogging
On the company Web site, post a running commentary
of the different character events, e.g., Pinocchio came
to visit Sally in Philadelphia
Monitor and comment appropriately on blogs that
target the parent/educator audiences
Allow children to post their impressions of the
characters they liked best in a kids-only section of the
site
7. PR 2.0
Send out optimized press releases to local community
media through PitchEngine and regular wire services
Post photos of events on the company Web site
Google Adwords
SEO throughout Web site
Facebook advertising
8. Social networking
YouTube video contest is to dress up as your favorite
character / allow people to vote
YouTube video: make a video of a costumed character
who comes with a “tale to tell”
Facebook page: create for the company where you can
become a fan
Tweet “in character” – provide links to the company
Web site or other social components