Top 7 A/B Testing Case Studies: Inspirational Real-life Examples & Data - Anne Holland

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Top 7 A/B Testing Case Studies: Inspirational Real-life Examples & Data 73% of marketers don't test landing pages, lead gen forms, or ecommerce pages. You can improve your campaign conversion results by 20% or more fairly easily with a few simple tests. WhichTestWon publisher Anne Holland will reveal her current favorite testing case studies, including creative samples and results data. You'll get practical ideas you can implement immediately when you go back to your office. * Anne Holland, Publisher, WhichTestWon & Founder, MarketingSherpa

Education Technology

Presented by: Anne Holland, Publisher WhichTestWon.com Top 11 A/B Testing Case Studies: Inspirational Real-life Examples & Data

Most sites are designed by using : Owner’s “gut” Pre-formatted templates Copying competitors ‘ Best Practices’ Not testing. ©2009, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved. Want to lift conversions?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],First, test pages where the money is…. ©2010, Anne Holland Ventures Inc. All rights reserved.

-> Test Your Buttons ©2010, Anne Holland Ventures Inc. All rights reserved.

Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©2010, Anne Holland Ventures Inc. All rights reserved.

[object Object],[object Object],Tip: The Fold ©2010, Anne Holland Ventures Inc. All rights reserved.

Another Button Example ©2010, Anne Holland Ventures Inc. All rights reserved.

Results ,[object Object],[object Object],[object Object],[object Object],©2010, Anne Holland Ventures Inc. All rights reserved.

-> Headlines ©2010, Anne Holland Ventures Inc. All rights reserved.

-> Click language ©2010, Anne Holland Ventures Inc. All rights reserved.

Results ,[object Object],[object Object],[object Object],©2009, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.

Another Example: ©2010, Anne Holland Ventures Inc. All rights reserved.

-> Video (Auto Sound & Play) ©2010, Anne Holland Ventures Inc. All rights reserved.

Results ,[object Object],[object Object],[object Object],[object Object],©2009, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.

-> Another Example: Sound vs Mute ©2010, Anne Holland Ventures Inc. All rights reserved.

-> Images ©2010, Anne Holland Ventures Inc. All rights reserved.

-> Image Size ©2010, Anne Holland Ventures Inc. All rights reserved.

-> No Image vs Image ©2010, Anne Holland Ventures Inc. All rights reserved.

-> One Last Case Study ©2010, Anne Holland Ventures Inc. All rights reserved.

[object Object],Tip: ©2010, Anne Holland Ventures Inc. All rights reserved.

Thank you! ©2010, Anne Holland Ventures Inc. All rights reserved. Anne Holland, Publisher [email_address] Our Free Weekly-> >> WhichTestWon.com

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