Winning at optimization - Ton Wesseling
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The document discusses optimization and testing in online marketing. It describes how the author learned to optimize websites by digging through log files and testing different variations, drawing inspiration from stories like Bill Murray's character in Groundhog Day who tries different things to win over a girl. The author advocates for a data-driven approach combined with persuasion psychology insights to continuously learn how to better serve visitors through optimization testing. The goal is to understand visitors' needs and test ways to help fulfill those needs for improved outcomes like increased conversions or sales.
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Winning at optimization - Ton Wesseling
- 1. ONLINE DIALOGUE Guiding you to digital maturity Winning at Optimization #optimize #eweek Amsterdam 2013/10/09
- 2. Koning W illemshuis onlinedialogue.com Email: ton@onlinedialogue.com Twitter: @TonW #optimize
- 4. Nature evolves, humans adapt onlinedialogue.com Email: ton@onlinedialogue.com Twitter: @TonW #optimize
- 5. We optimize onlinedialogue.com Email: ton@onlinedialogue.com Twitter: @TonW #optimize
- 6. In business onlinedialogue.com Email: ton@onlinedialogue.com Twitter: @TonW #optimize
- 7. We’re sooooo slow onlinedialogue.com Email: ton@onlinedialogue.com Twitter: @TonW #optimize
- 8. I’m a growth hacker onlinedialogue.com Email: ton@onlinedialogue.com Twitter: @TonW #optimize
- 9. Optimize with more impact onlinedialogue.com Email: ton@onlinedialogue.com Twitter: @TonW #optimize
- 10. Start-up world onlinedialogue.com Email: ton@onlinedialogue.com Twitter: @TonW #optimize
- 11. Investing in Start-ups onlinedialogue.com Email: ton@onlinedialogue.com Twitter: @TonW #optimize
- 12. Grow fast onlinedialogue.com Email: ton@onlinedialogue.com Twitter: @TonW #optimize
- 14. The lean start-up onlinedialogue.com Email: ton@onlinedialogue.com Twitter: @TonW #optimize
- 15. Optimize or die onlinedialogue.com Email: ton@onlinedialogue.com Twitter: @TonW #optimize
- 16. My first websites onlinedialogue.com Email: ton@onlinedialogue.com Twitter: @TonW #optimize
- 17. Digging through log files onlinedialogue.com Email: ton@onlinedialogue.com Twitter: @TonW #optimize
- 18. Trying to improve onlinedialogue.com Email: ton@onlinedialogue.com Twitter: @TonW #optimize
- 19. I lear ned about him onlinedialogue.com Email: ton@onlinedialogue.com Twitter: @TonW #optimize
- 20. Quality circle onlinedialogue.com Email: ton@onlinedialogue.com Twitter: @TonW #optimize
- 21. So I started with: 0 / 1 Testing onlinedialogue.com Email: ton@onlinedialogue.com Twitter: @TonW #optimize
- 22. Then I lear ned about this story… onlinedialogue.com Email: ton@onlinedialogue.com Twitter: @TonW #optimize
- 23. Bill Murray onlinedialogue.com Email: ton@onlinedialogue.com Twitter: @TonW #optimize
- 24. Trying to get the girl onlinedialogue.com Email: ton@onlinedialogue.com Twitter: @TonW #optimize
- 25. Constant testing environment A / B Testing onlinedialogue.com Email: ton@onlinedialogue.com Twitter: @TonW #optimize
- 26. Better Dialogue Optimization Variation A! Default! Variation B! Winner!! onlinedialogue.com Email: ton@onlinedialogue.com Twitter: @TonW #optimize
- 27. I started with this stuff onlinedialogue.com Email: ton@onlinedialogue.com Twitter: @TonW #optimize
- 28. On with the “Dramatic changes” onlinedialogue.com Email: ton@onlinedialogue.com Twitter: @TonW #optimize
- 29. How does Bill finally win Andie? onlinedialogue.com Email: ton@onlinedialogue.com Twitter: @TonW #optimize
- 30. Why is your visitor here? onlinedialogue.com Email: ton@onlinedialogue.com Twitter: @TonW #optimize
- 31. How can you help your visitor to fullfil his needs ? onlinedialogue.com Email: ton@onlinedialogue.com Twitter: @TonW #optimize
- 32. It’s not about conversion optimization It’s about lear ning how to serve your visitors! onlinedialogue.com Email: ton@onlinedialogue.com Twitter: @TonW #optimize
- 33. Ever been to Vegas? onlinedialogue.com Email: ton@onlinedialogue.com Twitter: @TonW #optimize
- 34. Automate the non lear ning stuff! onlinedialogue.com Email: ton@onlinedialogue.com Twitter: @TonW #optimize
- 35. Testing costs time Use it to LEARN onlinedialogue.com Email: ton@onlinedialogue.com Twitter: @TonW #optimize
- 36. FA C T & A C T Find Analyze Create Test Combine Tell & Analyze onlinedialogue.com Email: ton@onlinedialogue.com Twitter: @TonW #optimize
- 37. Data Driven Data Driven Data Data Driven Data Driven Data Driven ata Driven Data Driven Data Driven Data Driven onlinedialogue.com Data Dr Data Driven @ To n W Email: ton@onlinedialogue.com Data D Twitter: @TonW #optimize
- 38. Psychologist Persuasion Psycholo rsuasion Psychologist Persuasion Psychologist Psychologist Persuasio Persuasion Psychologist Persuasion Psychologist Psychologist Persuasion Ps @BartS onlinedialogue.com Email: ton@onlinedialogue.com Twitter: @TonW #optimize
- 39. CRO magic Data Driven onlinedialogue.com + Persuasion Psychology Email: ton@onlinedialogue.com Twitter: @TonW #optimize
- 40. Wheel-of-persuasion.com onlinedialogue.com Email: ton@onlinedialogue.com Twitter: @TonW #optimize
- 41. Autonomy +25% sales onlinedialogue.com Email: ton@onlinedialogue.com Twitter: @TonW #optimize
- 42. But.. same test Significant more submits, but.. Less registrations onlinedialogue.com Email: ton@onlinedialogue.com Twitter: @TonW #optimize
- 44. Statistics please… onlinedialogue.com Email: ton@onlinedialogue.com Twitter: @TonW #optimize
- 45. Obey the rules 1. Hypothesize 2. Fixed time 3. Significancy 4. Clean data 5. Segmentation onlinedialogue.com Email: ton@onlinedialogue.com Twitter: @TonW #optimize
- 46. Use psychology insights onlinedialogue.com Email: ton@onlinedialogue.com Twitter: @TonW #optimize
- 47. So you will lear n onlinedialogue.com Email: ton@onlinedialogue.com Twitter: @TonW #optimize
- 48. And will be able to improve onlinedialogue.com Email: ton@onlinedialogue.com Twitter: @TonW #optimize
- 49. And have the happy end onlinedialogue.com Email: ton@onlinedialogue.com Twitter: @TonW #optimize
- 50. ONLINE DIALOGUE Guiding you to digital maturity Winning at Optimization #optimize #eweek Amsterdam 2013/10/09