De presentatie van Bart Schutz over online persuasion tijdens de Thuiswinkel Update 2012 in Utrecht.

1. @BartS
Bart@onlinedialogue.com
+31 30 4100 170
http://Wheel-of-Persuasion.com
“When you like these insights… “ You should check:
http://Online-Persuasion.com

3. @BartS

4. @BartS

5. @BartS

6. Conversion Tip 3:
Conversion Tip 4:
“Remove telephone numbers and email
addresses”
“Don’t facilitate more
than one medium”.
(or even better: have an answer
machine stating “We’re sorry, our call
So if you have a
center is closed, but our website is open,
webshop, than do not
beep)”
support mobile devices,
do not develop apps,
Conversion Tip 2: stop the FaceBook-
shop,…”
“Make cross selling impossible”
Conversion tip 5:
“Dissatisfy each
buying customer”
Conversion Tip 1:
“Stop up selling and start
down selling”
@BartS

7. @BartS

8. @BartS

9. Psychologist
Psychologist Psychologis
Psychologist
Psychologist Psychologist
Psychologist Psycho
Psychologist Psychologist
ychologist Psychologist
Psychologist Psycholo
sychologist Psychologist
About me
Psychol
Psychologist Psychologist
@BartS

10. @BartS

11. ENVIRONMENT
CUSTOMER DIALOGUE YOU
OFFER

16. www.wheelofpersuasion.com

18. Autonomy
@BartS

19. Autonomy
@BartS

20. Self-efficacy
@BartS

21. Self-efficacy
@BartS

22. Self-efficacy
Page with “My Booking”
@BartS

25. Perception
1. Highly interpretive
@BartS

26. Perception
2. Hyper efficiënt information processing:
• 11.000.000 pieces of informatie / second
• 40 reach your clients consciousness
@BartS

27. Persuasion tech: Incongruency
@BartS

28. Gaze Cueing
@BartS

29. Gaze Distraction
@BartS

30. Persuasion tech: Gaze cueing
@BartS

31. Persuasion tech: Gaze cueing
@BartS

36. How wonderful is our ratio… really?
 Low capacity: Maximum of 3 - 5 pieces of
information
 Unreliable: (lying brain)
@BartS

37. Evolution of ratio
The first brain structure
 +/- 500 million years ago
@BartS

38. 200.000 years ago
@BartS

39. 24:00:00 versus 00:00:30

40. Choice paradox
Our consciousness can’t handle more than 5
choices.
1 choice: “do I click, … or not?”
2-5 choices: “do I click A, or, or …?
> 5 keuzes: “OMG…”
@BartS

41. Choice paradox
@BartS

45. How wonderful are our emotions…
 Essential:
• No emotion, no decision
• Emotion first, ratio later
 Unrestricted
• Best at solving complex tasks
 Associative
@BartS

46. And how important?
@BartS

47. Emotion affect heuristic
@BartS

48. Emotion affect heuristic
@BartS

49. Subliminal reassurance
@BartS

50. Subliminal reassurance
@BartS

52. Persuasion Tech: Nudging
@BartS

53. Nudging
@BartS

54. Nudging
Monday
@BartS

55. Nudging
Saturday
@BartS

57. Foot-between-the-lips
 Geachte heer Schutz, U spreekt  Spreek ik met dhr. Schutz?
met Anita XX van Nuon.  Klopt het dat u ondernemer
 Bel ik gelegen? bent?
 Weet u dat u – sinds januari -
X veel energiekosten kan besparen
omdat u ook privé een zakelijk
energiecontract af kunt sluiten?
 Essent…
@BartS

58. Foot-between-the-lips
@BartS

59. Anchoring & adjustments
@BartS

60. Anchoring & adjustments
@BartS

62. Social proof
@BartS

63. Social proof
X
Decreased conversion on this product!
@BartS

65. Effortless-Quality effect
@BartS

66. Effortless-Quality effect
From search results to:
@BartS

67. Effortless-Quality effect
From search results to price From search results to product
@BartS

68. The Wheel of Persuasion
@BartS

69. Analyze
the influencers
Test
your dialogue
Tune
Consumer Brain insights
@BartS

70. @BartS

71. @BartS

72. @BartS

73. Send in your case studies!
• Demo

74. @BartS

75. @BartS

76.  Grow your knowledge of the brain
 Create happy & loyal brains
 While separating these brains from their money
@BartS

77. @BartS
Bart@onlinedialogue.com
http://Wheel-of-Persuasion.com
Want more of this?
http://Online-Persuasion.com
Check:
@BartS Want this presentation? Download here: http://Ondi.me/TWU12